[SaaS Series] The SaaSpreneur Model Explained With Shaun Clark

​Shaun Clark is the CEO and Co-founder of HighLevel, an all-in-one marketing and CRM platform designed to help agencies and businesses streamline their operations. Before establishing HighLevel in 2018, he founded InvoiceSherpa, a platform focused on automating accounts receivable and invoice payments. Shaun's entrepreneurial journey is underpinned by his education in Computer Science at Oregon State University and participation in Stanford University's Innovation and Entrepreneurship Program. Under his leadership, HighLevel has experienced significant growth and was named a finalist for the Entrepreneur Of The Year 2024 Southwest Award by Ernst & Young.​

Growing a software company is hard enough — but building a community of loyal users, minimizing churn, and scaling support simultaneously? That’s the challenge facing many SaaS founders as they move from startup to sustainable success. So, how do you turn one-time users into long-term advocates while keeping your team and customers happy?

Shaun Clark, a seasoned SaaS entrepreneur, shares how he overcame early failures selling directly to small businesses by shifting focus to the agencies that serve them. He emphasizes solving the nurture gap in marketing with automation and prioritizing customer experience through real-time Zoom support. He explains how leaning into white-labeling, building a transparent feature voting system, and investing in an affiliate program helped create a community-driven ecosystem where clients became evangelists. Shaun’s approach underscores the power of listening deeply, building with user feedback, and scaling with heart.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Shaun Clark, Co-founder and CEO of HighLevel, about building a customer-focused SaaS powerhouse. Shaun shares how a failed go-to-market strategy led to a breakthrough with agencies. He also discusses co-founder dynamics, the SaaSpreneur movement, and using community feedback to guide product development.