Revolutionizing Custom Logo Apparel With Fred Meyers of Queensboro

Fred Meyers is the Founder and President of Queensboro, a custom logo apparel business he started in 1982 while a student at Columbia University. Inspired by the popularity of Lacoste shirts and a desire to offer high-quality polos with personalized logos, he began his venture from his college dorm room. Over the past four decades, Fred has grown Queensboro into a multi-million-dollar enterprise, serving small businesses and major clients like Costco and Pepsi. Today, the company operates out of Wilmington, North Carolina, and Dallas, Texas, continuing its mission to help people share who they are with the world through custom apparel. ​

In this episode…

Growing a small business can feel overwhelming, especially when building trust with customers, standing out with a strong brand, and managing complex logistics as you scale. How do you offer irresistible products, build lasting relationships, and maintain operational control without getting buried under inefficiencies?

Fred Meyers, an expert in direct marketing and custom product development, shares how entrepreneurs can create a powerful customer experience through trust, transparency, and dynamic offers. He explains the critical importance of offering risk-free guarantees, using relatable marketing strategies, and investing in custom technology to track customer orders in real-time. Fred also highlights how building a strong internal culture focused on principled, proactive, positive, and productive employees drives business success over the long term.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Fred Meyers, Founder and President of Queensboro, about growing a multi-million dollar custom apparel business. Fred discusses building trust with customers, evolving the product line, and scaling operations without losing personal touch. He also shares direct marketing insights, early entrepreneurial challenges, and leadership lessons based on relationships and trust.