AI Knowhow

Marketing expert Courtney Baker discusses the balance between creativity, relationships, and AI in the marketing landscape. Topics include the limitations of AI-generated content, challenges and opportunities for mid-market companies in harnessing AI, and the importance of human creativity in marketing strategies.

The dog days of summer are upon us, but we're bringing the heat with fresh content. In this special episode of AI Knowhow from Knownwell, we're airing the complete interviews of two previously aired guest interviews packed with new insights and inspiration. First, tune into Pete Buer's conversation with Katie Taylor, CEO and Co-founder of Narratize. Recently accepted into NVIDIA's inception accelerator program, Katie shares her journey in building Narratize, a trusted generative AI co-author designed to accelerate market fit for innovative enterprises. Learn how Narratize is revolutionizing communication across functional areas, creating high-impact stories in 20 minutes or less, and maintaining human-led AI transformation. Next up, Courtney Baker sits down with Greg Alexander, founder of Collective 54, a mastermind group for professional services leaders. Greg discusses the AI revolution's impact on boutique professional services firms, emphasizing the importance of embracing AI to increase productivity and profitability. Discover how AI is leveling the playing field for smaller firms and why hyper-specialization is the key to staying competitive in this fast-paced landscape. Don't miss these rich conversations on AI's transformative potential and actionable strategies for leveraging AI in your business. Watch this episode on YouTube: https://youtu.be/nvyW6C2LJsc  Sign up for Knownwell’s beta: www.knownwell.com  AI Knowhow is brought to you by the team at Knownwell.

How can professional services companies start utilizing AI to keep their customers coming back? Recently, Knownwell CEO David DeWolf was joined by Tercera CEO Chris Barbin and DCM Insights Founding Partner Ted McKenna to dive into the stats on customer loyalty in B2B services and offer up some answers.  Download the new client retention playbook with three proven strategies to retain customers at Knownwell.com/playbook. Watch this episode on YouTube: https://youtu.be/c5N9x_IyS8E  Sign up for Knownwell’s beta: www.knownwell.com.  AI Knowhow is brought to you by the team at Knownwell.

Knownwell's CEO and Chief Product Officer explore AI's impact on the future of work, discussing AI as a 'second brain' and ethical concerns. Guest Naeem Ishaq reveals how Checkr uses AI for fair hiring practices. The Petes debate AI's job takeover while highlighting the need to balance human creativity with AI capabilities.

Knownwell's CEO David DeWolf and Chief Product Officer Mohan Rao discuss how AI is revolutionizing customer growth strategies, emphasizing proactive customer success and personalized experiences at scale. Special guest Daniel Salvato from NewSpring Capital shares insights on leveraging AI for growth. The chapter also explores the emerging role of the Chief Experience Officer in an AI-driven landscape.

Knownwell's top executives talk about essential AI knowledge for leaders, building an AI-literate team, fostering innovation culture, and the intersection of AI and human behavior. They also debate on AI disrupting industries. Explore AI's impact in various sectors, behavioral science in marketing, and driving organizational change with AI tools and principles.

The podcast delves into why NPS and CSAT scores may be outdated, and how AI offers better ways to measure customer satisfaction. It discusses real-time insights into customer sentiment, operational excellence driven by AI, and even an AI-powered robot giving a commencement speech. AI's role in improving decision-making and enhancing customer relationships is highlighted throughout the lively discussion.

Is AI poised to solve all of humanity’s problems or are we headed for a tech-driven catastrophe?  In this episode of AI Knowhow, we dive into the polarizing world of AI hysteria to separate the hype from the hope.  Courtney, David, and Mohan break down where AI has been overhyped and where genuine hope lies. They discuss the foundational models in AI, the future of AI hardware, and the realistic applications of generative AI. David also shares insights on the potential of AI to transform enterprise operations, focusing on collaboration and knowledge management, while Mohan explores how AI can create hyper-personalized experiences for users. Later, Geoff Livingston, founder of Cognitive Path and host of the No-Brainer podcast, joins Pete Buer to discuss the current state of AI in marketing and beyond. They highlight the integration of generative AI with machine learning and analytics, and how this blend could drive real enterprise value. All of that PLUS this episode kicks off with a new segment, "Take a Lap, David" revisiting one of David’s Hot Takes from a few months back.  Watch this episode on YouTube: https://youtu.be/P9lNra1PH7A  Remember to sign up for the roundtable discussion with David DeWolf, CEO of Tercera Chris Barbin, and Founding Partner of DCM Insights Ted McKenna. They're hosting a round table with leaders of Professional Services companies to discuss client retention in the AI era. You don't want to miss this! You can sign up today at Knownwell.com/roundtable. AI Knowhow is brought to you by the team at Knownwell.

What’s the number one AI skill you can implement today? How can you ensure your executive team is up to speed with AI advancements?  First, Courtney, David, and Mohan revisit the topic of gauging your executive team's AI IQ and discuss the significance of both top-down and grassroots efforts in driving AI adoption. They provide practical steps for maintaining momentum and fostering a culture of experimentation and innovation. Next, Pete talks with Karen Posey about the mindset CEOs need for AI success. Karen shares insights on the challenges and opportunities of integrating AI into business strategies, stressing the importance of customer-focused problem-solving and the evolving roles within organizations. All of that PLUS Dan Sanchez, also known as Danchez, joins Courtney in a new segment: AI Skills! In this installment, Dan emphasizes the importance of using the plus version of ChatGPT to create custom GPTs, comparing them to the "Excel of AI." He shares tips on leveraging AI to automate repetitive tasks and optimize workflows, highlighting the importance of iterative improvement and experimentation. Watch this episode on YouTube: https://youtu.be/zE9mXUeAj-c Sign up for Knownwell’s beta: www.knownwell.com  AI Knowhow is brought to you by the team at Knownwell.

How can we ensure that employees, not just Wall Street, benefit from the productivity and efficiency gains of AI? And which one of us at Knownwell has very strong feelings about why a shift to a 32-hour work week would actually be a bad thing? To help us answer these questions, this episode starts with a lively discussion between Knownwell's Courtney Baker, David DeWolf, and Mohan Rao. They debate a recent bill proposed in the US Senate that suggests AI productivity gains should enable a 32-hour work week (as opposed to the traditional 40). Spoiler alert: There is no consensus on this idea among our panelists. Following that, Pete Buer speaks with Dr. Mfon Akpan, an assistant professor of accounting at Methodist University. They explore how AI is specifically impacting accounting practitioners and educational programs. All of this PLUS Pete and Courtney discuss the Rabbit R1 device that Pete purchased and still hasn't received, in our latest edition of 'AI in the Wild'. Sign up to be part of Knownwell's beta at www.knownwell.com. Watch this episode on YouTube: https://youtu.be/XxgMGD9EeIc  AI Knowhow is brought to you by the team at Knownwell.