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What Does AI-Powered Commercial Intelligence Look Like?
Oct 7, 2024
Discover how AI is revolutionizing commercial intelligence by mining unstructured data from everyday communications. The discussion highlights five core pillars driving business success in professional services. Learn about AI's role in enhancing client relationships, boosting productivity, and fostering deeper customer engagement. A fascinating segment reveals AI's ability to diagnose health issues overlooked by doctors, prompting a reevaluation of its potential in customer strategy. Dive into insights that transform data into actionable intelligence.
36:36
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Quick takeaways
- Harnessing unstructured data through AI can significantly enhance commercial intelligence, improving decision-making and client relationship management.
- The five pillars of commercial intelligence—market, revenue, client, engagement, and value stream intelligence—are essential for optimizing business strategies.
Deep dives
Understanding Commercial Intelligence
Commercial intelligence integrates various data sources beyond traditional structured data, emphasizing the significance of unstructured data such as communications from emails and meetings in optimizing business decisions. This evolving concept aims to deepen insights into the economic relationships between businesses and their clients. By leveraging artificial intelligence, companies can analyze this natural language data, transforming it into actionable intelligence that enhances client relationships. The goal is to create a commercial intelligence platform that aids service-oriented organizations in understanding and improving these vital connections.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode