Everything Is Marketing

On the show today is Kevan Lee. Kevan is the VP of Marketing at Polly and was previously the VP of Marketing at Buffer.I wanted to bring Kevan on because Kevan helped Buffer scale from $5 million in revenue all the way past $20 million in revenue. Buffer is a pioneer for transparency and the Open Startups movement. They're also an amazing case study on content marketing with three different publications and two podcast series.You'll hear about how they leveraged engineering as marketing with projects like Stories Creator, Remix, and Pablo, leadership lessons from growing and managing a team with radical transparency, and his process for finding and evaluating new jobs.More on Kevan:Kevan on Twitterkevanlee.comMentions:Job Search ScoreboardBufferPollySponsored by Ahrefs — with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt🙌 Thank Kevan for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Sean Cannell. Sean is a YouTuber, international speaker, founder of Think Media, and host of the Video Influencers podcast.I wanted to bring Sean on because no one knows YouTube like Sean. Sean's YouTube channels have over 1,000,000 subscribers, his videos have been viewed over 100 million times.You'll hear about YouTube SEO and what it takes to rank for competitive keywords, the patterns of viral videos, the metrics you need to know and how to turn analytics into action, and advanced strategies for growing your YouTube channel from scratch.More on Sean:Sean on TwitterFree YouTube MasterclassYouTube SecretsMentions:SignalFire’s Creator Economy Market MapWho Not HowRepurpose HouseHook PointDaily Dose Of InternetThe Psychology of MoneyvidIQValuetainmentEvan CarmichaelCharisma on CommandPhilip DeFrancoEmily D. BakerThe Joe Rogan Podcast Formula: How to Start a Video Podcast the Smart Way!Ruslan KDSponsored by Ahrefs — with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt🙌 Thank Sean for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Jay Clouse. Jay is the host of Creative Elements and co-host of Upside. He's also the founder of Freelancing School and Unreal Collective, which was acquired by SPI Media where he now serves as the Community Experience Director. He's also created premium courses for LinkedIn Learning (Lynda) and his own called Podcast Like The Pros.I wanted to bring Jay on because of the breadth of experience he's had between founding startups, to communities, to podcasts. Jay is a true creative. He's a builder. Jay is one of my go-to resources for both podcasting and communities.You'll hear about how he got Creative Elements to over 500,000 downloads in just over 50 episodes, the formula for starting and building successful communities, and the exact email template he uses to get big-name guests on his podcasts.More on Jay:Jay on TwitterCreative ElementsUpsideFreelancing SchoolPodcast Like The ProsJay's LinkedIn Learning coursesMentions:Miles Beckler YouTube Playlist on bloggingCreative Elements #49: Corey Haines of Swipe Files [Strategy]Sponsored by Ahrefs — with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt🙌 Thank Jay for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Ramli John. Ramli is the Managing Director of ProductLed, author of the book EUREKA, and the host of the Growth Marketing Today podcast.I wanted to bring Ramli on because he's an expert on product-led growth and user onboarding. He's also writing a book on user onboarding called EUREKA that I've been fortunate enough to get an early version of and am super impressed by. And he's a fellow podcaster, podcasting for over 3 and a half years now.You'll hear about the step-by-step frameworks and models for user onboarding, the different onboarding models and how to know if you should go for a product-led approach vs a sales-led approach, and how he's managed to get big-name guests on his podcast.More on Ramli:Ramli on TwitterEUREKA bookProductLedMentions:Basecamp's HEY onboarding teardownSponsored by Ahrefs — with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt🙌 Thank Ramli for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Sara, also known as SaraNoSocks. Sara is a creator, designer, and community-builder.I wanted to bring her on because she's actually a very reluctant marketer and I wanted to get the perspective of someone who doesn't really like traditional marketing. Despite that, she's the host of two podcasts, she's created two great no-code products, and is one of Makerpad's Creators in Residence.You'll hear about Sara's own struggles and failures with marketing, how she uses Twitter for social listening and customer development, and why she chooses to be so transparent sharing her financials and updates on everything she works on.More on Sara:Sara on TwitterPodcast OpsHelping Creatives / Community FindrTalks with SaraNoSocksCan I Tell You Something Funny?MentionsRosie Sherry's community-building courseDann PettyChris Do of The FuturSponsored by Ahrefs — with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt🙌 Thank Sara for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Arvid Kahl. Arvid previously founded and sold FeedbackPanda, a SaaS that helps online school teachers handle student feedback, wrote the book Zero to Sold, and is now working on another book called The Embedded Entrepreneur.The thing I love about Arvid is that he always speaks from experience. Whatever he says or advises, he's done. He's a great source of wisdom on bootstrapping, SaaS, and building an audience.You'll hear about why an audience-driven approach to building a business is a much better way to establish trust and build a validated product or service, the marketing strategies for FeedbackPanda, the launch strategy for Zero to Sold and The Embedded Entrepreneur, and I even play devil's advocate a bit and debate some criticisms of this kind of approach.More on Arvid:Arvid on TwitterThe Bootstrapped FounderSponsored by Ahrefs — with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt🙌 Thank Arvid for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Peep Laja. Peep is a conversion rate optimization expert and the founder of CXL, Speero, and Wynter. I wanted to bring him on because he's the go-to expert for conversion rate optimization, having been in the trenches as well as building the top marketing blog on conversion rate optimization with CXL. He's also a founder and entrepreneur, having set the vision and driven marketing for each of his companies and then handing it over the operations to others.You'll hear about what makes great copywriting and the fundamentals needed in order to create great copywriting in the first place, when to test and use data versus when to use conviction and intuition, and how they leverage no-code tools to test hypotheses and validate business pivots.More on Peep:Peep on Twitterpeeplaja.comCXL, Speero, and WynterMentioned:Lambda SchoolBlack Rifle CoffeeLEON from the Wayback MachineLume CubeSponsored by Ahrefs — with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt🙌 Thank Peep for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Benji Hyam. Benji is the co-founder of the content marketing agency Grow & Convert which works with B2B SaaS companies.I wanted to bring him on because I took Benji's course Customers From Content (now called Become a Top Content Marketer) when I was first starting out in marketing and it was a paradigm shift for me. Benji is one of the first people to really instill the practice of customer research into me and show how it applies very practically.You'll hear about Benji's end-to-end content marketing playbook that's proven to get customers, the relationship between marketing and psychology, and the surprising truth about product-market fit.More on Benji:@benjihyam on TwitterGrow & ConvertSponsored by Ahrefs — with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt🙌 Thank Benji for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.comYou can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Pedro Cortes. Pedro is a messaging and positioning consultant who works with SaaS companies to revamp their site using conversion copywriting and design best practices.I wanted to bring him on because Pedro developed a fantastic SaaS landing page template that I've referenced many times and is my go-to guy for SaaS landing pages. He's worked with many companies and seen real, tangible results from his work. You'll hear about the big mistakes SaaS companies are making with their landing pages and website in general, how he uncovers website visitors biggest pain points, obstacles, and hesitations and then weave those into the copywriting he produces, and his four-question process to develop positioning that makes your product resonate with customers.More on Pedro:@pedroforcmo on TwitterPedro's free SaaS landing page cheatsheetSponsored by SparkLoop — the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial → sparkloop.app/eim🙌 Thank Pedro for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.comYou can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Chase Dimond. Chase is the co-founder of the email marketing agency Boundless Labs. I wanted to bring him on because since launching Boundless Labs in June of 2018, they've helped clients do $50 million in email attributable revenue. This guy lives and breathes email marketing for e-commerce. You'll hear about how he started and grew an email travel series from 0 to 500K subscribers in just 10 months, all the mandatory email campaigns and flows you need to have set up for your store, and the Black Friday / Cyber Monday playbook he uses for all his clients to cut through the noise and get results.More on Chase:@ecomchasedimond on TwitterThe $50M Ecommerce Email MarketerChase's free weekly newsletterSponsored by SparkLoop — the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial → sparkloop.app/eim🙌 Thank Chase for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.comYou can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★