Everything Is Marketing Kevan Lee — Transparency, Integrations as Marketing, and Scaling From $5M to $20M+ ARR
On the show today is Kevan Lee. Kevan is the VP of Marketing at Polly and was previously the VP of Marketing at Buffer.
I wanted to bring Kevan on because Kevan helped Buffer scale from $5 million in revenue all the way past $20 million in revenue. Buffer is a pioneer for transparency and the Open Startups movement. They're also an amazing case study on content marketing with three different publications and two podcast series.
You'll hear about how they leveraged engineering as marketing with projects like Stories Creator, Remix, and Pablo, leadership lessons from growing and managing a team with radical transparency, and his process for finding and evaluating new jobs.
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🙌 Thank Kevan for coming on the show with a quick tweet
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