Everything Is Marketing Ramli John — User Onboarding, Product-Led Growth, and Prolific Podcasting
On the show today is Ramli John. Ramli is the Managing Director of ProductLed, author of the book EUREKA, and the host of the Growth Marketing Today podcast.
I wanted to bring Ramli on because he's an expert on product-led growth and user onboarding. He's also writing a book on user onboarding called EUREKA that I've been fortunate enough to get an early version of and am super impressed by. And he's a fellow podcaster, podcasting for over 3 and a half years now.
You'll hear about the step-by-step frameworks and models for user onboarding, the different onboarding models and how to know if you should go for a product-led approach vs a sales-led approach, and how he's managed to get big-name guests on his podcast.
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