Everything Is Marketing

On the show today is Matt Johnson. Matt is the author of MicroFamous and founder of Pursuing Results, a podcasting agency.I wanted to bring him on because Matt is all about building expertise and authority in order to build an audience that you can monetize. He's started multiple successful podcasts and has a unique view about what it takes to build a business on the audience you've built.You'll hear about how to do marketing as an introvert, staying true to who you are, and how to be influential without a huge audience.More on Matt:Matt on TwitterMicroFamouspursuingresults.comMentions:Play BiggerAmanda BondAndre Chaperon Dean JacksonSponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you’re okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won’t be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.🙌 Thank Matt for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Greg Digneo. Greg is the founder of Content Guppy and previous content marketer at Time Doctor where he focused on their annual conference, Running Remote.I wanted to bring him on because he took traffic to Running Remote from 0 to 10,000+ visitors per month as a one-person marketing team. You'll hear about how to use welcome emails to seed content ideas, an SEO strategy that takes just 30 minutes each day, and the 7 step content development strategy he follows for every client.More on Greg:Greg on Twittercontentguppy.comMentions:SEO Case StudySponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you’re okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won’t be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.🙌 Thank Greg for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Jeroen Corthout. Jeroen is the co-founder of Salesflare, a sales CRM focused on data automation.I wanted to bring him on because Salesflare is in one of the most competitive software categories (CRM) and has managed to carve out a substantial part of the market to build a large, profitable business.You'll hear about how they became one of the most successful campaigns on AppSumo of all time, the new reseller channel they're pioneering with Samsung AppStack, and what it takes to grow in ultra-competitive markets.More on Jeroen:Jeroen on Twittersalesflare.comMentions:ALL IN podcastSponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you’re okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won’t be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.🙌 Thank Jeroen for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Danielle Diamond. Danielle is the founder of Epiq Media and former video creator at Drift and User Interviews.I wanted to bring her on because Danielle blends growth marketing with Hollywood creativity. She's directed content for companies like Drift, Privy, DGMG, User Interviews, Boundless, Loom, Snapchat, Rosetta Stone, Vicks, King, Zenni Optical, Calm, Adidas, Native, Tampax, and more. She even worked on the production of Weird Little Flute for Saturday Night Live (SNL).You'll hear about storytelling frameworks for producing content people actually want to consume, personal brands vs company brands, and creating content that's both inherently valuable and revenue-generating for a business.More on Danielle:Danielle on Twitterepiqmedia.comMentions:Weird Little Flute SNLEpiq Media CommercialsUser InterviewsDGMG JobsApple AirtagMac vs PCNetflix 2020 end of year videoSponsored by SavvyCal — You shouldn't have to feel weird about sending out your scheduling link. SavvyCal is a new scheduling tool that allows recipients to overlay their calendars right on top of yours. This way, you can find a time in an instant without having to switch back and forth between tabs. You'll love it, whoever you send your scheduling link to will love it, and they'll love you for it as well. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.🙌 Thank Danielle for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Drew Beechler. Drew is the Head of Marketing at High Alpha, a venture capital firm where he works with all the incubator and venture portfolio companies.I wanted to bring him on because Drew has a hand in launching 10+ B2B SaaS companies a year. He's got an amazing look at the inner workings of developing a SaaS brand from scratch.You'll hear about the step-by-step process for developing new SaaS brands from scratch, how to appeal to enterprise companies even as a freshly minted startup, and how they leveraged original research for marketing at ExactTarget and Salesforce.More on Drew:Drew on TwitterHigh AlphaBetas NewsletterSponsored by SavvyCal — SavvyCal is a new scheduling tool that replaces tools like Calendly, Acuity, and x.ai. You shouldn’t have to feel weird about sending out your scheduling link. Most scheduling tools put the burden of finding a time on the recipient. SavvyCal makes it easy for both you and the recipient to find a mutual time in an instant. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.🙌 Thank Drew for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! ★ Support this podcast ★

On the show today is Nicholas Scalice. Nicholas is the founder of Earnworthy and GrowthMarketer.I wanted to bring Nicholas on because he's been working with small businesses for several years specializing in lead generation, landing pages, and conversation rate optimization. You'll hear about the secret marketing hack to grow a marketing agency, his framework for crafting high-converting landing pages and cracking the code to generating leads for law firms.More on Nicholas:Nicholas on TwitterEarnworthyGrowthMarketer NewsletterMentions:partnerprograms.ioBuilding a StorybrandUnbounce Smart TrafficConversion.ai, Copy.ai, Broca, CopysmithmymindSponsored by SavvyCal — SavvyCal is a new scheduling tool that helps you optimize your calendar to do your best work. Let's face it: Most 30 minute meetings could have been 15 minutes instead and most 60 minute meetings could have been 30 minutes instead. With SavvyCal, you can offer multiple meeting durations on the same scheduling link so recipients can book as little or as much time as they need with you. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.🙌 Thank Nicholas for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Andy Didorosi. Andy was the Head of Marketing at Basecamp and the founder of The Detroit Bus Company.I wanted to bring him on because Andy is behind the Hey Email Research Lab which produced the famous Email Dumpster Fire marketing stunt, he has a long history of entrepreneurship and creative projects, and has strong opinions about what it takes to stand out today. You'll hear about how they drove millions of impressions by literally setting emails on fire in a dumpster, how to think outside the box and do unconventional marketing campaigns, and how to fight complexity when it's so easy to keep tacking on more and more projects.More on Andy:Andy on TwitterHEYBasecampThe Detroit Bus CompanyMentions:H.E.R.L.Sponsored by SavvyCal — SavvyCal is a new scheduling tool that removes the awkward scheduling dance of finding a time to meet. Looking back at the times when we used to exchange 10 emails to find a time to meet feels like the dark ages. But we still have a long way to go. Most of the other scheduling tools of today put the burden on the recipient, which can be even more inconvenient than trading emails in the first place. Using a scheduling tool should be just as easy for the recipient as it is for the sender. That's SavvyCal. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.🙌 Thank Andy for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show, today is Will Laurenson. Will is an expert in DTC e-commerce conversion optimization and the host of the Customers Who Click podcast.I wanted to bring Will on because he has some great insights on what he calls customer value optimization that takes into account conversion, experience, and lifetime value.You'll hear about how he started a sports betting company like Fanduel and DraftKings, actionable examples and tips to increase conversions, and the keys to driving up lifetime value.More on Will:Will on TwitterCustomers Who ClickSponsored by SavvyCal — SavvyCal is a new scheduling tool that's a must-have for every podcaster. I use it to book guests on this podcast and it's made the entire process a breeze. I can set a limit for how many interviews I do every week, open up special availability for guests, and even create personalized links for guests to add a special touch. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.🙌 Thank Will for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Blake Emal. Blake is the CMO at Copy.ai and a prolific creator on Twitter.I wanted to bring him on because Blake went from 0 to over 28k followers in under a year. He’s created a number of side projects including his latest called Float that allows you to create courses right in Notion.You'll hear about the unconventional way he became the CMO at Copy.ai, how to build an audience on Twitter, and why he builds in public.More on Blake: Blake on TwitterCopy.aiFloatMentions:VEED.ioKitKat break the calendarIkea pill bottle "sleep" pillowsSuperhuman.com/VIPMorning Brew landing pageKopywritingKourse.comSponsored by SavvyCal — SavvyCal is a new scheduling tool that helps you protect your time to do deep work. Given all the projects I'm involved in, it's all too easy for my calendar to become a chaotic mess. With SavvyCal, I can set frequency limits so I only have so many meetings in a day or week, I can set preferred times to meet, and I can also toggle between multiple availability presets so I batch similar meetings together. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.🙌 Thank Blake for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Madhav Bhandari. Madhav leads marketing at Bonsai and previously worked for Hubstaff and Close. He’s also the host of the Remote Marketing Podcast.I wanted to bring him on because he’s worked at three great SaaS companies that have experienced amazing growth. You'll hear about his philosophy around hiring and outsourcing, how they approach affiliate marketing for B2B SaaS, and what it takes to scale and grow into a large, profitable SaaS business.More on Madhav:Madhav on TwitterThe Remote Marketing PodcastMentions:HubstaffCloseBonsaiSponsored by SavvyCal — SavvyCal is a new scheduling tool that removes the strange power dynamics of sharing your scheduling link. While most scheduling tools definitely make your life easier, they can still be inconvenient for the person you're sending your link to. With the ability to create personalized links and allow recipients to overlay their calendar right on top of yours, that strange power dynamic can be a thing of the past. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.🙌 Thank Madhav for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★