Everything Is Marketing

On the show today is Kieran Flanagan. Kieran is the SVP of Marketing at HubSpot where he's building out a new media initiative within the company.I wanted to bring him on because Kieran was at the forefront of putting together the acquisition of The Hustle by HubSpot. They also just launched a podcast network and are heavily investing into YouTube. Kieran is one of the smartest marketing leaders I know and it's fun to watch them innovate at HubSpot.You'll hear about how and why they spent tens of millions of dollars acquiring a media company, his go-to playbook for expanding internationally, and how their marketing has evolved as the product evolved from just a marketing automation tool to a full suite CRM for marketing, sales, support, and operations.More on Kieran:Kieran on Twitterkieranflanagan.ioMentions:The HustleHubSpot Podcast NetworkProduct Channel Fit Will Make or Break Your Growth StrategyReformSponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you’re okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won’t be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.🙌 Thank Kieran for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Nick Wignall. Nick is a psychologist, writer, teacher, and podcaster.I wanted to bring him on because Nick is one of the top publishers on Medium and one of the more successful creators I know. Over the years through consistent writing, he now gets hundreds of thousands of visitors to his blog every month and has tens of thousands of email subscribers.You'll hear about how he built his audience from scratch, how he's able to write and produce content so prolifically day after day, and the challenges with marketing a psychology practice.More on Nick:Nick on Twitternickwignall.comMentions:Tom KueglerMichael ThompsonSponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you’re okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won’t be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.🙌 Thank Nick for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Paige Doherty. Paige is the founding partner at Behind Genius Ventures and the author of Seed to Harvest. Behind Genius Ventures is a "Gen Z Fund" that invests in early-stage startups. Seed to Harvest is an illustrated book that explains venture capital in a way that even kids can understand. I wanted to bring her on because she raised an entire fund primarily through Twitter, which really showcases the power of an audience.You'll hear about how she helped kickstart the viral EyeMouthEye 👁👄👁 movement, her cold email outreach that's led to getting in contact with influential and famous people around the nation, and what she's seeing in her portfolio of early-stage SaaS companies.More on Paige:Paige on TwitterSeed to HarvestBehind Genius VenturesMentions:Greenlights by Matthew McConaugheySoundCloud BibleSponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you’re okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won’t be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.🙌 Thank Paige for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Kevin Smith. Kevin is the founder and managing partner at SmashBrand where he works with CPG brands on packaging, branding, and launching.I wanted to bring them on because after launching and growing several of his own globally distributed CPG brands with combined revenue over $40M, Kevin discovered his true passion for brand strategy and creative direction. He's worked with high-level clients like Kraft Heinz, Duracell, 7-Eleven, and PayPal.You'll hear about his 4 step process to get every CPG brand to $2M+/yr, how to establish differentiation in a crowded market, and how they test colors, copy, and design to craft high-converting packaging.More on Kevin:Kevin on LinkedInsmashbrand.comMentions:Building Distinctive Brand AssetsSponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you’re okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won’t be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.🙌 Thank Kevin for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Dave Schools. Dave is the first employee and Head of Marketing at Hopin. This is a bit of a different episode because Dave and I actually recorded this on a Twitter Space so the audio quality isn't ideal, but sometimes it's fun to have the raw audio. In fact, you might even hear some lightning!I wanted to bring him on because Hopin is one of the fastest-growing SaaS companies of all time. It's rare to hear the story of that growth from someone who is not the founder but was also in marketing. Dave is also just a fascinating guy with a huge breadth of experience.You'll hear about the companies Dave started before joining Hopin, why he's bullish on Medium and how he created one of the top publications called Entrepreneur's Handbook, and our banter on relevant topics today.More on Dave:Dave on Twitterhopin.comMentions:Entrepreneur's HandbookSponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you’re okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won’t be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.🙌 Thank Dave for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Cathryn Lavery. Cathryn is the co-founder and CEO of BestSelf, which went from zero to 8-figures in less than two years. I wanted to bring her on because she's successfully crowdfunded four products and they won Shopify’s Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 — making BestSelf the only company to win both awards consecutively.You'll hear about how she played Monopoly with Shark Tank investor Daymond John, forged partnerships with TikTok creators, and the campaigns that have worked surprisingly well and the ones that have flopped.More on Cathryn:Cathryn on Twitterbestself.coMentions:Persuasion DeckThe Always PanSponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you’re okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won’t be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.🙌 Thank Cathryn for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Jordan O'Connor. Jordan is the founder of Closet Tools, a web app that helps Poshmark sellers.I wanted to bring him on because Jordan has an inspirational story going from hundreds of thousands of dollars in student loan debt to making over $40k per month as the solo founder of a software company.You'll hear about how just 5 blog posts drive the majority of the traffic and revenue for Closet Tools, the strategies he used to get his first users, and how he thinks about platform risk.More on Jordan:Jordan on TwitterCloset ToolsSponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you’re okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won’t be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.🙌 Thank Jordan for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Melanie Deziel. Melanie is the Director of Content at Foundation and author of The Content Fuel Framework. She is an international keynote speaker and is recognized as one of the world's leading experts in native advertising and branded content. I wanted to bring her on because Melanie worked on content creation for The New York Times’s T Brand Studio, helped found the HuffPost Partner Studio, and served as the Director of Creative Strategy for Time Inc’s portfolio of 35+ media properties. She also served as an Expert in Residence at Gary Vaynerchuk’s BRaVe Ventures. Melanie knows content.You'll hear about the 10 different focuses of content that resonate and how to tailor them across 10 different formats, how to generate unlimited content ideas, and unique ways to repurpose your content.More on Melanie:Melanie on TwitterContent Fuel FrameworkSponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you’re okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won’t be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.🙌 Thank Melanie for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today is Benjamin Shapiro. Benjamin is the host of The Martech Podcast and the Voices of Search podcast.I wanted to bring him on because he just joined the HubSpot Podcast Network with his podcast and has one of the top marketing podcasts in the space.You'll hear about the surprising growth hacks he used at eBay to get distribution into millions of computers, how marketing differs at bootstrapped businesses vs VC-backed startups, and how his podcast gets hundreds of thousands of downloads per month.More on Benjamin:Benjamin on Twittermartechpod.comvoicesofsearch.comSponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you’re okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won’t be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.🙌 Thank Ben for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★

On the show today are Daniel Mitchell & Andrew Gazdecki. Daniel runs Sold Stock, a Shopify app that he bought on MicroAcquire with the funding and help of Andrew Gazdecki, the founder of MicroAcquire.I wanted to bring them on because it's really a once-in-a-lifetime story. Andrew Gazdecki, Shaan Puri, and a group of investors gave Daniel $100k to buy a startup. It all started with a half-joking tweet and after interviewing a slew of potential operators, Andrew and Shaan chose Daniel.You'll hear about how they came to the decision to buy Sold Stock among the other SaaS apps for sale, how they plan on growing it, and what they're doing week by week to make progress on the app.More on Mitchell & Andrew:Daniel on TwitterAndrew on TwitterSoldStock.ioMicroAcquire.comSponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you’re okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won’t be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.🙌 Thank Dan & Andrew for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. ★ Support this podcast ★