Kevin Smith — CPG Packaging, Whitebox Testing, & 4 Steps to $2M+/yr

On the show today is Kevin Smith. Kevin is the founder and managing partner at SmashBrand where he works with CPG brands on packaging, branding, and launching.

I wanted to bring them on because after launching and growing several of his own globally distributed CPG brands with combined revenue over $40M, Kevin discovered his true passion for brand strategy and creative direction. He's worked with high-level clients like Kraft Heinz, Duracell, 7-Eleven, and PayPal.

You'll hear about his 4 step process to get every CPG brand to $2M+/yr, how to establish differentiation in a crowded market, and how they test colors, copy, and design to craft high-converting packaging.

More on Kevin:

• Kevin on LinkedIn
• smashbrand.com

Mentions:

• Building Distinctive Brand Assets

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🙌 Thank Kevin for coming on the show with a quick tweet

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