Built For The Game with Rob Cressy

ESPN just laid off about 100 of their on-air talent to cut costs. This is in response to the increased broadcast fees for leagues plus a loss of subscribers revenue.Brian Cristiano and Rob Cressy dish about the fallout from the ESPN layoffs. What does it say about the state of the industry? Did ESPN become too general in a landscape where niches win? What can you do if you no longer want to support ESPN the brand?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

The NFL Draft is one of the best and most talked about events of the year for sports fans. Not only is hope in the air for fans of all teams but it is the realization of a dream for so many players. With all the fanfare comes plenty of marketing opportunities. Brian Cristiano and Rob Cressy dish about the numerous ways in which marketing was present at the NFL Draft. What do we make of top overall pick Myles Garrett choosing to forego being at the draft to be home instead? What about the trend of custom suit jacket liners, some of which were sponsored by brands (like Jack Links)? Will we continue to see players bring props with them on stage when they are drafted? How can brands best engage using #NFLDraft on Twitter?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

Golden State Warriors star Steph Curry has his eyes on only one prize: another NBA title. In order to achieve that and have maximum focus Curry has deleted all social media apps from his phone, something that fellow star LeBron James has been doing for years.Brian Cristiano and Rob Cressy dish about removing distractions from your life and how you can use social media to increase your business. The standard of success that Steph Curry and LeBron James set for themselves is no different than what you should have for yourself. While it is not easy to avoid getting sucked into a social media wormhole, there are things you can put in place to help guide you to success.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

Memphis Grizzlies head coach David Fizdale went on an epic postgame rant about the referees following his team's Game 2 playoff loss to the Spurs. This garnered him a nice $30,000 fine from the league. ServiceMaster, a Memphis based company, tweeted that they’d be willing to pick up the tab for the fine. They then followed it up by sponsoring the Game 4 towels in Memphis.Brian Cristiano and Rob Cressy dish about how other companies need to take a page from the way ServiceMaster executed this campaign. They also break down each component to why ServiceMaster’s campaign was a success. In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

The Los Angeles Clippers sold tickets to Game 5 of their NBA Playoffs series against the Utah Jazz on Groupon. This was not the first time this season that the team, who is the sixth highest valued NBA franchise but was one of three teams to lose money last season, sold tickets on the platform. Brian Cristiano and Rob Cressy dish about if sports teams selling tickets on Groupon is a good thing? Considering the NBA playoffs are the pinnacle of a team's journey towards potentially winning an NBA title, why are the Clippers having to resort to this marketing tactic? What other ways could teams with excess tickets unload them while still appealing to their target demographic?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

The MLBPA just launched an app called Infield Chatter which is a custom social network just for players and their fans. They’ve already got over 1,000 MLB players onboard creating content and engaging with fans.Brian Cristiano and Rob Cressy dish about why they like that the MLBPA is trying new things, but as a whole they don’t like the idea. We don’t need another social media network that doesn’t solve a problem or improve anything. Sure it’s nice that it is targeting the baseball only niche, but the problem they are trying to solve of seeing more content from the players you want just isn’t going to happen. In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

SportTechie Managing Editor Diamond Leung joins Brian Cristiano and Rob Cressy to talk about augmented reality, wearable tech, trends in the marketplace, and how SportTechie has grown and differentiated itself.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

Toasted grasshoppers are all the rage right now at the Seattle Mariners Safeco Field. So far this year they’ve sold over 18,000 grasshoppers at the Poquitos concession stand (at $4 for a four-ounce cup), which was added as part of the Mariners strategy to add more of a local flair to their concessions. Brian Cristiano and Rob Cressy dish about why fans love the toasted grasshoppers. Is it for the taste or is it the experience? For as hot as the toasted grasshoppers are selling, the Mariners are majorly failing by limiting sales to just 312 orders per game. Why would they do that and limit the amount of people who can have a positive brand experience? What would we do to amplify the toasted grasshoppers experience? Should other teams and brands try and create their own version of toasted grasshoppers?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

SoulCycle is more than just spinning classes. It’s a community, it’s an experience, and it’s an intense workout. In this off the record Rob Cressy shares with Brian Cristiano his first time experience taking a class at SoulCycle on recommendation from Mrs Bacon. What initially had the feeling of a cult turned into a positive experience that has marketing lessons built in. SoulCycle did a great job of delivering a unique experience around it’s tribe and did so with excellence, fun, and great storytelling.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

Mizuno just created their Mizuno Experience Center at Atlanta Braves Sunburst stadium where, among other things, fans can rent a glove for a game and test it for 48 hours. If they like it, their credit card is charged, otherwise they return it free of charge. Brian Cristiano and Rob Cressy dish about why they love this level of fan engagement, especially within the highly targeted audience Mizuno is looking to reach. At the Experience Center fans can also choose from 125 Mizuno bats to demo, play around at a golf swing lab and running lab, a volleyball wall, and cleat wall. Unfortunately, not everything Mizuno did was perfect. One area in which Mizuno failed at is not having a website built out for this and/or having a big social presence. This lack of complete digital execution misses huge opportunities where they could engage their audience, increase their awareness, and create positive brand interactions.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/