Built For The Game with Rob Cressy

The NBA Finals are not yet set but there’s a strong indication that it’s going to be the Cleveland Cavaliers vs Golden State Warriors. This will be the third time in as many years that these teams have squared off in the NBA Finals. While anticipation for this matchup is very high, the leadup has been a bit of a disappointment as the early rounds of the NBA Playoffs have been somewhat of a snooze.Brian Cristiano and Rob Cressy dish about if it matters to the NBA that the Warriors and Cavs, who each started the playoffs 10-0, steamrolled their competition? For brands who target sports fans, what is the best way that they can incorporate the NBA Finals into their marketing?SPECIAL ALERT: We want your feedback to help us make the show better. If you’ll do use the favor of going to bold.so/smhpoll and filling out the 1 minute poll, you’ll be entered to be a guest on a future taping of the show where we’ll talk about whatever you want.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

The Madden Curse is real. 17 of the last 20 NFL players who have graced the cover have had shortened seasons due to injury. Up for the firing squad this year is Tom Brady, aka the GOAT, who created a funny video in response to the Madden curse (I recommend you check it out.) Brian Cristiano and Rob Cressy dish about if the Madden cover curse is a good thing for EA Sports. They’ve distanced themselves from the controversy, but should they? How could they acknowledge the Madden curse with their fans without promoting it? SPECIAL ALERT: We want your feedback to help us make the show better. If you’ll do use the favor of going to bold.so/smhpoll and filling out the 1 minute poll, you’ll be entered to be a guest on a future taping of the show where we’ll talk about whatever you want.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

Rob Johnson, author of Millennial Reboot and current VP of Jackbox for Business, joins Brian Cristiano and Rob Cressy to talk about the importance of fan engagement across multiple platforms. Rob is the former VP of Digital and Partnership Marketing for the Philadelphia Flyers and he shares the importance of staying cutting edge in digital media. We also talk about if it is better to be a specialist or a jack of all trades, how you can work on your leadership skills, plus the number one skill-set he would be looking for if he hired someone.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

Michelob Ultra is running a promotion where they will give away 95 cases of beer if Brooks Koepka hits a hole in one at one of 10 PGA Tour events this year. The odds of a hole in one is 2750 to 1 and there were 31 on tour last year.Brian Cristiano and Rob Cressy dish about their excitement over this promotion which actually gets them to give two craps about golf. What could Michelob Ultra do to get even more fan engagement out of this promotion knowing how unlikely it is that Brooks Koepka will hit a hole in one? Would this promotion have been more well received had it been a different golfer? What could other beer brands do to capitalize on this promotion?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

This past week Brian Cristiano and Rob Cressy spoke on a panel at Digimarcon East about organic and paid social media. In this episode, they dish about the biggest takeaways from the panel that you can implement into your business. What things stood out from the crowd that signal an opportunity for you? Rob was also the emcee of the event so he shares his thoughts on how to engage the crowd, make things fun, and best build relationships at a conference.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

Nike’s attempt to break the 2-hour marathon fell just short, as Eliud Kipchoge finished at 2:00:25 (which is a 4:35.5 mile.) Nike co-founder Bill Bowerman said, “The real purpose of running isn’t to win a race, it’s to test the limits of the human heart.”Brian Cristiano and Rob Cressy dish about Nike’s entire campaign surrounding their attempt to break the 2-hour marathon barrier. As impressive as this feat was, what real impact will this have on the running community? Was this campaign only targeting the elite runners or is there a trickle down effect to the more general running community? As part of their content creation efforts, what did W+K do to try and tell this story? Is this the end of the 2-hour marathon story or just the beginning?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

On Sunday the Yankees will be retiring Derek Jeter’s number. He will go down as one of the greatest Yankees ever, and certainly the greatest of the social media era. Brian Cristiano and Rob Cressy dish about what made Derek Jeter great, what we can learn from the way he conducted and marketed himself, and how you can implement the fundamentals that made Jeter such a success into your business.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

In episode 205 we talked about how ServiceMaster masterfully executed a now-viral campaign surrounding a tweet about paying the fine for Memphis Grizzlies head coach David Fizdale following his epic postgame rant vs the Spurs #TakeThatForData. Pete Tosches, SVP of Corporate Communication at ServiceMaster joins Brian Cristiano and Rob Cressy to give us a peek under the hood of how they executed the campaign and the thought process surrounding it. How did the idea start, did they think they’d have to pay the head coach’s fine, sponsoring the Game 4 towels, to the biggest lessons they learned from it. This campaign ended up getting over 100 million media impressions so it’s a great case study for other brands on how to wisely approach generating awareness and fan engagement.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

OpenSponsorship CEO and Founder Ishveen Anand joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about sports sponsorships. What is the opportunity for brands to work with athletes of all sizes and followings? What are the short term and long term value of an endorsement campaign? How much does the engagement of an athlete’s social media following effect things vs the size of their following? What types of sponsorships have the biggest impact for the athlete and brand?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

LaVar Ball is trying to get a billion dollar deal for his Big Baller Brand and right now it’s not going so hot. Nike, Under Armour, and Adidas all said they are not interested in Lonzo Ball. Nike consultant George Raveling called LaVar “the worst thing to happen to basketball in the last hundred years.”Brian Cristiano and Rob Cressy try and give some advice to LaVar Ball. If he brought us on board how would we try and help him right this ship? The biggest problem he’s running into is that he’s putting the Big Baller Brand before the success of Lonzo Ball. The model he is trying to fix isn’t broken. There is no incentive for the top brands to create a partnership deal where they promote Big Baller Brand. If he wanted to create a billion dollar disruptive brand, how would he need to do it? In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/