Built For The Game with Rob Cressy

Columbus Crew SC Vice President of Marketing, Arica Kress, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about marketing and fan engagement strategies for the team. Arica discusses how grassroots marketing has become an integral part of their marketing mix and explains how they are measuring the ROI. What is the most important thing that it takes to be successful in marketing today? How important is video? How's the Columbus Crew SC channeling the ravenous Ohio State fans to help grow their own fan base?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

Front Office Sports Founder Adam White joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about his journey of building up a sports business community. Why did he start Front Office Sports and when did he realize it could be something more than just a side project? What are his current thoughts on the content landscape? What are the best paths for monetization? What does the future of the company look like?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

By the Cleveland Cavaliers winning Game 4 of the NBA Finals not only did they keep their hopes alive of winning the title, but they also pocketed the Warriors owners a cool $11 million by having another game. Brian Cristiano and Rob Cressy dish about if the Warriors going 16-0 would have generated more long term money. They also delve into the growth of Kevin Durant’s brand if the Warriors win the NBA title. Has he passed the “Mom Test” yet? Are trilogies good for the NBA? The ratings are the highest since the Michael Jordan Bulls era. Why is the length of the NBA playoffs a huge advantage for the league and something that MLB should be looking into.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

The Pittsburgh Penguins just won the Stanley Cup and are the first team in 19 years to win back to back titles. Rob Cressy is originally from Pittsburgh and is a die hard fan. He is joined by Brian Cristiano and they dish about lessons Rob learned from the Penguins winning the Stanley Cup. What simple life hacks can you implement from sports to add more gratitude to your life? How can you take the energy of winning and keep that positivity going? How does the Stanley Cup run motivate you to overcome adversity? In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

Live streaming video gets better organic reach and engagement, and is the most authentic form of content. Despite this why have so many people and brands have not taken action? It’s because of a lack of confidence due to a lack of knowledge. In their first Facebook Live Streaming episode, Brian Cristiano and Rob Cressy give you tips for how to get started live streaming. What is the value in live streaming? What about the challenges? Is it better to just start right away or be more strategic? What are the common mistakes people make and how can you avoid them?At the end we give a call to action for you to produce a live streaming video and tag us. Don’t be someone who sits on the sidelines. Take action now!In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

Minor league baseball promotions are the absolute best and a great example of this is a recent Bacon vs Tacos campaign put on between the Lehigh Valley Iron Pigs and Fresno Grizzlies. Brian Cristiano and Rob Cressy break down this promotion which included a microsite, fan voting, #TeamBacon and #TeamTacos hashtags, and full social integration. What was the prize at the end of the tunnel for this promotion? The losing team has to wear the winning team's hat for a game in June. What can other brands do to mimic the success that these minor league teams have had with their marketing and promotions?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

The fall from grace for Tiger Woods continues an unfortunate slide thanks to his recent DUI arrest. Brian Cristiano and Rob Cressy talk about where Tiger Woods brand goes from here. Is there any value for sponsors moving forward? What other elite athlete has had a fall from grace comparable to Tiger Woods other than Lance Armstrong? SPECIAL ALERT: We want your feedback to help us make the show better. If you’ll do use the favor of going to bold.so/smhpoll and filling out the 1 minute poll, you’ll be entered to be a guest on a future taping of the show where we’ll talk about whatever you want.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

Lana Berry, sports & lifestyle influencer and content creator, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about how she has grown her social media following to over 150,000 followers, what teams can do to better engage sports fans, if you should use hashtags on Twitter, how not to get overwhelmed as a social media manager, if she favors Snapchat vs Instagram, plus tips for being successful on social media. SPECIAL ALERT: We want your feedback to help us make the show better. If you’ll do use the favor of going to bold.so/smhpoll and filling out the 1-minute poll, you’ll be entered to be a guest on a future taping of the show where we’ll talk about whatever you want.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

Instagram stories recently added filters, which pretty much makes it a mere replica of Snapchat. Recently Snapchat added timeless snaps (lame) plus some minor creative updates. In this off the record Brian Cristiano and Rob Cressy dish about their current perceptions on Instagram vs Snapchat. Is Snapchat still worth your time if you aren’t targeting the under 25 demographic? Is Snapchat’s group stories feature really just a re-release of a previous update?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

The NFL has stood for the No Fun League for a long time but they are trying to change that. They recently relaxed their touchdown celebration rules to now allow using the football as a prop and celebrating as a group (among other things.)Brian Cristiano and Rob Cressy dish about how the new touchdown celebration rules will change the social media content of NFL teams. Will we start to see players doing end zone dances sponsored by brands? What can brands targeting sports fans do to take advantage of these relaxed celebration rules, knowing that it will be big news once the season starts? SPECIAL ALERT: We want your feedback to help us make the show better. If you’ll do use the favor of going to bold.so/smhpoll and filling out the 1-minute poll, you’ll be entered to be a guest on a future taping of the show where we’ll talk about whatever you want.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/