EP-205 ServiceMaster Cleans Up With Grizzlies Campaign

Memphis Grizzlies head coach David Fizdale went on an epic postgame rant about the referees following his team's Game 2 playoff loss to the Spurs. This garnered him a nice $30,000 fine from the league. ServiceMaster, a Memphis based company, tweeted that they’d be willing to pick up the tab for the fine. They then followed it up by sponsoring the Game 4 towels in Memphis.Brian Cristiano and Rob Cressy dish about how other companies need to take a page from the way ServiceMaster executed this campaign. They also break down each component to why ServiceMaster’s campaign was a success. In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

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