EP-204 Why Are The Clippers Selling NBA Playoff Tickets on Groupon?

The Los Angeles Clippers sold tickets to Game 5 of their NBA Playoffs series against the Utah Jazz on Groupon. This was not the first time this season that the team, who is the sixth highest valued NBA franchise but was one of three teams to lose money last season, sold tickets on the platform. Brian Cristiano and Rob Cressy dish about if sports teams selling tickets on Groupon is a good thing? Considering the NBA playoffs are the pinnacle of a team's journey towards potentially winning an NBA title, why are the Clippers having to resort to this marketing tactic? What other ways could teams with excess tickets unload them while still appealing to their target demographic?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

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