Female Startup Club

Omg I never knew how fab soap bars could be. Kassi Emadi started her conscious brand a few short years ago with the vision to bring sparkle back into a tired industry, through a millennial focused brand. She moved back in with her parents and grew her UK made brand out of the garage, and it’s nuts how quickly she grew it and found her tribe. Nuddy is stocked in retailers around the globe like Urban Outfitters, Anthropologie, Pretty Little Thing and Boohoo, and it’s all managed by Kassi herself. The best part is where she tells us about a very special project she launched as we went into lockdown, spoiler alert: she’s given away more than 15,000 soap bars for people in need during the current pandemic. I love this episode SO much - if you could have seen my face and all the silent LOLs I was having you would be in a FIT. We cover every step of the way to launch a purpose driven brand, what to do when things go wrong, prioritising stellar customer service, the most important revenue driver and why it's important to leverage your network: sliding into DMs is def a thing.If you know someone who has an idea and wants to launch a brand, please share this with them.LINKS WE MENTION:Nuddy's website: https://nuddy.co.uk/Nuddy's InstagramKassi's Instagram How I Built This podcast  Hosted on Acast. See acast.com/privacy for more information.

A conversation about footwear with Lisa Seskin, the founder of Australian label LMS. If you’ve ever wondered what the process is to manufacture and produce a footwear label from scratch - this is an episode for you. We’re going over the challenges Lisa faces in building this business and the big wins she’s had - like being worn by mega celebs Bella Hadid and Emma Roberts - and exactly how she did it. We chat about the pros and cons of wholesale, what she thinks about retail stores and the benefits of being a true DTC brand.LINKS WE MENTIONLMS ShoesLisa's InstagramLMS Instagram Hosted on Acast. See acast.com/privacy for more information.

Today I’m chatting to Eva Goicochea, the founder of a sexual wellbeing company called Maude. A brand that's championing the path for modern intimacy, sexual health and education. Eva started the brand back in 2015 and has pioneered the path forward for changes in how we see and speak about our intimacy, mental health and sexual wellbeing. We managed to squeeze this episode in after a few tech issues - which is the story of my life right now - and an important meeting that Eva had coming up, so it’s quick but it’s got everything you need to know about building a brand in an industry that’s typically regarded as taboo - and shouldn’t be - and the challenges that come with it. And while I have you here I just want to give a huge thanks to everyone that has taken the time to leave a review, it really helps others ears find us and have a listen. If you’re loving these episodes as much as I am, please head to the app and leave us a review!This is Eva for Female Startup Club. Hosted on Acast. See acast.com/privacy for more information.

Imagine being able to add new pieces to your wardrobe every month, and then give it back once you’re over it. Today’s episode is about a startup company that does just that, Onloan is a fashion rental subscription that sends you new pieces of your choice every month, from the cult brands we’re all obsessed with on Instagram. The 2 female founders are on a shared mission to reduce waste, curate brilliant independent designers and reignite a love of clothes without the guilt. After getting featured on the today show early on in the journey the company took off to quickly became one of the UK’s leading fashion rental services, whilst fulfilling on it’s mission to do good and create positive change in consumer shopping behaviour in an attempt to impact the fast fashion crisis that’s clogging up our landfill. This is Tamsin Chislett for Female Startup Club.LINKS WE MENTION:Onloan: https://onloan.co/Onloan's InstagramFemm Street: https://www.femstreet.com/First Round Capital Blog: https://firstround.com/review/Seed Legals  Hosted on Acast. See acast.com/privacy for more information.

Today I’m chatting to Nia Davies about her self funded CBD wellness startup called Yugenial. This was such a fascinating episode and I was learning a lot about an industry I know little about. We’re covering the challenges Nia faces in building a business that fits into what the government calls a ‘high risk’ space, how she works around the fact that normal marketing channels aren’t accessible for her and why we need more consumer education and regulations to evolve.LINKS:Yugenial's Instagram Nia's InstagramYugenial: https://yugenial.com/  Hosted on Acast. See acast.com/privacy for more information.

Hey guys! Welcome back to Female Startup Club. If you’ve been following along on my Instagram you’ll know how excited I was to be recording this next episode with Sarah Lee and Christine Chang, the founders of Glow Recipe. You’ve probably seen this brand on social media — their Instagram has more than 725,000 followers at the time of recording — or maybe you’ve heard about their most loved Watermelon Sleep Mask which sold out 7 times consecutively and amassed 5000 person waiting lists at the time of launch… In today’s episode I got to chat to Sarah and Christine about the wild ride they’ve been on over the last few years and what it’s been like to build a brand at this scale. It’s packed with the good stuff and loads of advice for other entrepreneurs and I’m just so chuffed that this interview came about. We ended up having a few tech issues so bear with us while we have a giggle throughout the ep, and in the end we ran out of time to do the 6 quick questions! But it’ll be back to business as usual for the next one so don’t worry. TOPICS WE COVER:The origin story of Glow Recipe Bootstrapping the business through self funded startup capitalPivoting from a DTC ecommerce k-beauty curation website to a product line of their own Bringing k-beauty to the American consumer and introducing a new product to a new market The Shark Tank experience “One step at a time approach. You need to be patient and resilient and stay focused on what matters for your business.” Navigating the relationship of being close friends and co-founders and the key to success Launching in partnership with Sephora and advice for other brands wanting to follow suit Lessons from working in a huge global corporate company; L'OréalThe realisation moments that led to the first product; Watermelon Sleep MaskThe importance of packaging and focusing on the experience of a product; how it feels in your hand, what it looks like, how it makes you feel, what it looks like on your shelfie The Influencer launch strategy they used The ONE key moment that really moved the needle and sold out the entire site How the brand keeps the community engaged and evolving, in particular through social media and surprise and delight pop-upsWhy it’s important to listen to your community and implement the feedback you receive What’s working in marketing at the moment Advice for women wanting to launch a brand  LINKS:Glow Recipe: https://www.glowrecipe.com/Glow Recipe's InstagramSarah Lee's InstagramChristine Chang's Instagram    Hosted on Acast. See acast.com/privacy for more information.

Welcome back to another episode of Female Startup Club. The flavour of the hour today is a nifty brand called True Gum that produces all natural, plastic free chewing gum out of Denmark. And yes I know exactly what you're thinking... And it is true. Chewing Gum has plastic in it and how gross is that. But the funny thing about this brand is that I actually spotted them in my favourite cafe in Geneva and bought a pack, loved it, searched it on IG and became an instant fangirl. They've got such a beautiful and educational Instagram which is where I learnt that chewing gum has plastic in it and after I googled the brand I was happy to see there's a female founder in the mix, and alas that's my intro to the brand. I got in touch on Instagram and the rest is history.To put things into perspective, True Gum is now stocked in thousands of supermarkets around Europe and the world, and is producing up to 500 kilos of chewing gum each day in their own factory.TOPICS COVERED:Zabrina’s life before working on True GumThe True Gum origin storyHow they reached their first customersInvesting and partnering with another Startup to grow your productThe struggles of switching from kitchen production to a factory manufacturerThe importance of having the right packagingHow to sell your product in a large retail store, merchandising and POS Reaching online customersHow having the right investors can help your product developmentEducating customers on the right choices for being sustainable and making the way in big supermarketsTrue Gum: Focusing on being plastic-freeHow Covid-19 has impacted the productPlastic waste and how it affects our environmentThe True Gum marketing strategy: Being organic and plastic freeZabrina’s advice on women who want to kick off a sustainable startupZabrina on winning the day and dealing with failureLINKS WE MENTION:True GumTrue Gum's Instagram Zabrina’s email: zabrina@truegum.com Hosted on Acast. See acast.com/privacy for more information.

Do you love puzzles? Do you love puzzles but not so much love the boring stock images we often see used on puzzles? In today’s episode I’m talking to Jiggy, a startup company that makes stunning puzzles in partnership with female artists, that you can then glue and hang up on the wall should you so desire! Kaylin started the brand after her own journey of a late night love of puzzling and soon decided she wanted to bring some sparkle to this space and do things differently. This brand is so cool and it’s an episode packed with value for your ears.THINGS WE TALK ABOUT: Why you don’t need to reinvent the wheel but you can reinvent the packaging Finding inspiration in the things you love and working to reinvent and bring to market How to fund your startup when you quit your day jobNavigating the manufacturing process with no prior knowledge and the power of reaching out to friends of friends Shout about your idea to everyone who will listen rather than keep it a secret: crowdsource advice, get feedback and advance the idea Bootstrapping vs raising money Sometimes you don’t need a fancy websiteIs your brand worthy of word-of-mouth marketing Launch strategy + puzzle parties (OMG SO FUN!)Partnerships The impact of the current global pandemic on businessExpanding the business through trade shows and wholesale Advice for other women wanting to launch a biz LINKS WE MENTION: JIGGY’S InstagramKaylin’s InstagramThe SkimmLean Luxe&Walsh by Jessica Walsh  Hosted on Acast. See acast.com/privacy for more information.

Today’s episode is with Phoebe Greenacre, the co-founder of a women’s activewear brand, Silou London. When Phoebe and her business partner Tatiana weren’t able to find premium, sustainable activewear that they wanted to wear day in and day out, they knew they’d spotted a gap in the market and went for it. And what’s really special about this episode is actually how the brand has been able to thrive during the pandemic, and let their true DNA shine through. A brand that’s always put their community first, now more than ever have been able to innovate and bring people together from all over the world through live yoga classes, guided meditations and a calendar full of heart warming activities on a daily basis for the women in their network. WE COVER VALUABLE TOPICS LIKE: How to find a business partner and how to work out the who-does-what stuffUnderstanding what’s really involved when you want to launch a brand and the reality of how long it can take to launchThe struggles of being a smaller brand up against bigger brands How to grow an email database through;Giveaways and collabs with other brands, Collecting data through pop ups and events, Collecting data during archive sales “An email subscriber is more valuable than a Instagram follower.”Pop Ups and Partnerships on a consignment basisFinding the right opportunities that fit the brand What does it mean to be a sustainable activewear brand and how to deliver on that promise throughout the manufacturing and packaging process Making a 100% recyclable collection and developing your own fabric from scratchRethinking your strategy during the current global climate and asking the question: are brick and mortar retailers what we should be focused on and should brands be entirely focused on DTC. The importance of finding opportunities to pivot, adapt or innovate during this time that can deepen your connection with your community in a real way; creating a wellness calendar packed with live events and activities online like meditation, yoga, advice and barre. And advancing that to include self care, cooking, On creating content and tone of voice: “Go back and make it more human.” Ensure you’re helping and supporting the community through the power of language. How to support your team while #WFH and moving to remote working. Is a business plan needed in the beginning? The pros and cons to stocking your brand with bigger retailers. The advice you need before bringing a new brand into the world.LINKS WE MENTION:https://siloulondon.com/Silou’s InstagramPhoebe’s personal Instagram Hosted on Acast. See acast.com/privacy for more information.

Welcome to episode 8 with Amy Rushworth. This is the first episode of @femalestartupclub that I’ve recorded from the comfort of my bedroom floor, and I’m pretty sure that's what you’d call seriously *adapting* to quarantine life. Today I’m chatting to Amy Rushworth, she’s a confidence coach, speaker and host of her namesake podcast The Amy Rushworth Show — and it’s an episode full of the feel good stuff we need now more than ever. Especially in moments of stress and anxiety during this time, she’s someone to tune into and soak up her happy vibrations. I definitely am. Amy’s a gorgeous friend of mine who’s been building her empire over the last few years here in London. She radiates warmth and love, and when you’re with her you truly feel seen and heard. From a party girl working in fashion, making little money and hitting rock bottom in life - to becoming one of the UK’s leading confidence coaches and building the business of her dreams guiding women to transform their lives, earning more money than ever before and being truly fulfilled has filled my cup to watch on from the sidelines. I was super excited to talk to her and ask her all of the questions! Join us as we discuss how to build a business as a life coach (and make serious money doing it!), the importance of continuous learning and self development to achieve your goals and how to manifest your goals using mindset and action to get to where you want to be in life. TOPICS WE COVER:The journey of becoming a life coach The importance of continuous learning and self development to achieve your goalsHow to Manifest your goals, and using Mindset & Action to get to where you want to be in lifeImposter syndrome and how to deal with it The power of language and the techniques to create possibilities and put it into actionHow to expand a coaching biz to introduce multiple revenue streams How to expand your business to introduce multiple revenue streams Online education including Marie Forleo’s B School “Money Mindset” Learning to disconnect from the criticism that can come with being someone public facingBuilding a business with a remote team of flexible workers rather than full time employeesScaling up with freelancersManifesting: what is it and how you can start doing it consciously todayHow social conditioning from childhood years take us out of abundance and into a scarcity mindsetThe evil in Self Limiting Beliefs and your inner critic Practising daily gratitude during the pandemic and a simple exercise to start immediately Make Your Magic Academy: an 8 week course to radically transform your life starting on April 27th Using where you are in your menstrual cycle to propel you forwardLINKS WE MENTION:Amy's websiteMake Your Magic AcademyAmy's Instagram  Hosted on Acast. See acast.com/privacy for more information.