The brand that’s given away 15,000+ bars of soap during COVID-19 with Kassi Emadi, Founder of Nuddy

Omg I never knew how fab soap bars could be. Kassi Emadi started her conscious brand a few short years ago with the vision to bring sparkle back into a tired industry, through a millennial focused brand. She moved back in with her parents and grew her UK made brand out of the garage, and it’s nuts how quickly she grew it and found her tribe. Nuddy is stocked in retailers around the globe like Urban Outfitters, Anthropologie, Pretty Little Thing and Boohoo, and it’s all managed by Kassi herself. 

The best part is where she tells us about a very special project she launched as we went into lockdown, spoiler alert: she’s given away more than 15,000 soap bars for people in need during the current pandemic. I love this episode SO much - if you could have seen my face and all the silent LOLs I was having you would be in a FIT. 

We cover every step of the way to launch a purpose driven brand, what to do when things go wrong, prioritising stellar customer service, the most important revenue driver and why it's important to leverage your network: sliding into DMs is def a thing.

If you know someone who has an idea and wants to launch a brand, please share this with them.

LINKS WE MENTION:

Nuddy's website: https://nuddy.co.uk/

Nuddy's Instagram

Kassi's Instagram 

How I Built This podcast 

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