Female Startup Club Why you don't need to reinvent the wheel but you can reinvent the packaging, with Kaylin Marcotte founder of Jiggy Puzzles
Apr 21, 2020
51:42
Do you love puzzles? Do you love puzzles but not so much love the boring stock images we often see used on puzzles? In today’s episode I’m talking to Jiggy, a startup company that makes stunning puzzles in partnership with female artists, that you can then glue and hang up on the wall should you so desire!
Kaylin started the brand after her own journey of a late night love of puzzling and soon decided she wanted to bring some sparkle to this space and do things differently. This brand is so cool and it’s an episode packed with value for your ears.
THINGS WE TALK ABOUT:
- Why you don’t need to reinvent the wheel but you can reinvent the packaging
- Finding inspiration in the things you love and working to reinvent and bring to market
- How to fund your startup when you quit your day job
- Navigating the manufacturing process with no prior knowledge and the power of reaching out to friends of friends
- Shout about your idea to everyone who will listen rather than keep it a secret: crowdsource advice, get feedback and advance the idea
- Bootstrapping vs raising money
- Sometimes you don’t need a fancy website
- Is your brand worthy of word-of-mouth marketing
- Launch strategy + puzzle parties (OMG SO FUN!)
- Partnerships
- The impact of the current global pandemic on business
- Expanding the business through trade shows and wholesale
- Advice for other women wanting to launch a biz
LINKS WE MENTION:
JIGGY’S Instagram
Kaylin’s Instagram
&Walsh by Jessica Walsh
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