Female Startup Club Did you know chewing gum has plastic in it and it’s the world’s second most common form of litter? Zabrina Ziegler on how to build a sustainable startup and True Gum’s mission to educate and create impact.
Welcome back to another episode of Female Startup Club. The flavour of the hour today is a nifty brand called True Gum that produces all natural, plastic free chewing gum out of Denmark. And yes I know exactly what you're thinking... And it is true. Chewing Gum has plastic in it and how gross is that. But the funny thing about this brand is that I actually spotted them in my favourite cafe in Geneva and bought a pack, loved it, searched it on IG and became an instant fangirl. They've got such a beautiful and educational Instagram which is where I learnt that chewing gum has plastic in it and after I googled the brand I was happy to see there's a female founder in the mix, and alas that's my intro to the brand. I got in touch on Instagram and the rest is history.
To put things into perspective, True Gum is now stocked in thousands of supermarkets around Europe and the world, and is producing up to 500 kilos of chewing gum each day in their own factory.
TOPICS COVERED:
- Zabrina’s life before working on True Gum
- The True Gum origin story
- How they reached their first customers
- Investing and partnering with another Startup to grow your product
- The struggles of switching from kitchen production to a factory manufacturer
- The importance of having the right packaging
- How to sell your product in a large retail store, merchandising and POS
- Reaching online customers
- How having the right investors can help your product development
- Educating customers on the right choices for being sustainable and making the way in big supermarkets
- True Gum: Focusing on being plastic-free
- How Covid-19 has impacted the product
- Plastic waste and how it affects our environment
- The True Gum marketing strategy: Being organic and plastic free
- Zabrina’s advice on women who want to kick off a sustainable startup
- Zabrina on winning the day and dealing with failure
LINKS WE MENTION:
True Gum's Instagram
Zabrina’s email: zabrina@truegum.com
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