Female Startup Club

Today’s episode is brought to you by Klaviyo, my favourite email marketing provider. And I say that both because they’re supporters of this show AND because they actually are the best when it comes to functionality and how incredibly easy the platform is to use with everything set up for you. Today I’m joined by Becca Davison - she’s the co-founder of a company called unbuckleme that she’s been building with her mum! When Becca's first daughter was born, her mom offered to help with childcare, but quickly realized that her mom couldn't unbuckle her daughter's car seat because of arthritis in her thumb. Her mom is an occupational therapist, and decided to invent a tool to solve her own problem. Becca recognized the need, and together, they have launched their business. After an appearance on Shark Tank in 2020, and Good Morning America in 2021, UnbuckleMe is gaining global attention as an essential car seat tool. In this episode we chat through different topics like how to patent your invention, how to choose whether to focus on profitability or growth at all costs, the SharkTank experience and startup capital. LINKS WE MENTION: Unbuckleme Website Unbucklme’s InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comPodcast: NPR’s How I Built This with Guy RazPromo code: WOMEN10  Hosted on Acast. See acast.com/privacy for more information.

Today’s episode is brought to you by Klaviyo and today I’m joined by Connie Lo, Co-Founder of Three Ships. Three Ships is an all-natural, vegan skincare brand on a mission to make clean beauty accessible for all women. The products are 100% plant-derived, certified cruelty-free, and, best of all, forever under $40. Founded in 2017, Three Ships was founded by chemical engineer Laura and business grad Connie after the two wondered why clean, vegan skincare cost so much. With only $3300 in their bank accounts, these female founders started making their own formulations in Connie’s apartment kitchen with the goal to create effective and affordable natural skincare products. This is a ridiculously insightful episode and you’re going to come away with plenty of actionable tips for your business. We talk about pro tips for retail expansion and how to make a partnership successful, we talk about key moments of growth and how to be scrappy in the beginning and some of the key trade shows you might want to invest in.LINKS WE MENTION:Three ShipsConnie's InstagramThree Ships Beauty InstagramThree Ships TiktokFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupBook: Never Split the Difference by Chris Voss and Tahl RazPodcast: How I Built This with Guy RazPodcast: The Tim Ferris Show by Tim FerrisPodcast: The Joe Rogan Experience by Joe RoganBook: Nonviolent Communication by Marshall B. RosenbergBook: Why We Sleep by Matthew WalkerSay hello to Doone: hello@femalestartupclub.comPromo code: Use STARTUPCLUB to get a *free* Pina colada lip exfoliator with any purchase on the Three Ships website until Dec 31 2021 Hosted on Acast. See acast.com/privacy for more information.

Todays’ episode is brought to you by Klaviyo and I’m joined by Elsie and Dominika, the Co-Founders of BYBI Beauty. BYBI is a vegan, sustainable skincare brand that champions clean and innovative products designed to improve overall skin health rather than catering to specific skin types. Co-Founders Dominika and Elsie have always had a vested interest in clean beauty and began their platform Clean Beauty Insiders, a natural beauty blog and podcast, in 2015 before officially launching BYBI in the UK in 2017.As a leader in sustainable skincare, BYBI consistently audits all facets of their business to find ways to reduce carbon emissions. From ingredient sourcing to manufacturing to packaging, BYBI has declared a crusade against carbon and is officially completely carbon-neutral and o route to becoming carbon negative, a huge achievement for their company. In this episode we chat about building community before launching a brand and the impact that has, what it means for the unit economics when you go down the all sustainable route and their recent retail expansion into the US market and how to make that a success.LINKS WE MENTION:BYBI's InstagramFemale Startup Club's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Book: Clean Beauty by Elsie Rutherford and Dominika MinarovicFunding: Virgin Start UpFemale Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

Today I’m chatting with Joline Nehoray, Co-Founder of Beverly Hills Lingerie. Sisters Celine & Joline founded Beverly Hills Lingerie in 2018 with the dreams of growing & maintaining the ever-evolving streetwear lingerie industry. Pioneered by the likes of acclaimed icons Cher & Madonna, lingerie as streetwear was a developing trend in the 1980s. Taking note of the trend which has been fading in & out for decades, Beverly Hills Lingerie is in pursuit of preserving its special charm. “Lingerie as streetwear is a fun & flirty way to toe the risqué & dance around the delicate line of controversial & elegant."In this episode we’re chatting about the key steps to starting a lingerie brand, how guerrilla marketing activations were the foundation of the launch plan and what kind of MOQs you can expect for the lingerie industry.LINKS WE MENTION:Joline's InstagramBeverly Hills Lingerie's InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Listener Research: hello@femalestartupclub.comPromo Code: FSC25 Hosted on Acast. See acast.com/privacy for more information.

Today I’m joined by Shontay Lundy, the Founder of Black Girl Sunscreen. In 2016, when Shontay became tired of using sunscreen that left a white residue, she decided to leverage her MBA and knack for business to develop a melanin friendly option for women who look like her called Black Girl Sunscreen. The groundbreaking product has not only provided women with darker skin tones a healthy option to protect their skin, but the brand has cultivated a strong reputation for empowering black women.In this episode we’re chatting about how she got started, why the violin plays a key part in this story, her experience with fundraising and key learnings for women who have a big idea and want to start their own business. LINKS WE MENTION:Shontay's InstagramBlack Girl's InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Listener Research: hello@femalestartupclub.comPromo Code: FSC25 (25% discount on Black Girl Sunscreen SPF 30 and BGS Kids SPF 50 only) Hosted on Acast. See acast.com/privacy for more information.

Joining me on the show today is Lindsey Martin, Founder of Kiramoon. Kiramoon is challenging the way effective skincare can be delivered. Inspired by the fun and whimsy of Y2K pink aesthetics, they create holy-grail, science backed formulas and deliver them in a cute and user-friendly package. In this episode Lindsey steps me through how she started her brand from finding the manufacturer, through branding and finding a design agency to her influencer marketing strategy, to launch - and she spares no detail! This is such a cool insight into building an indie beauty brand and what you NEED to be doing in 2021 to win at e-commerce. Lindsey is such joy to speak with and this episode is packed with so much value that I guarantee you’re going to pick up some insights, especially if you’re a small business owner working on your brand at the moment.LINKS WE MENTION:Kiramoon's InstagramLindsey's InstagramKiramoon's TiktokFemale Startup Club's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Podcast: Second LifeListener Research: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

Today I’m chatting with Zoë Sakoutis, the serial entrepreneur behind Blueprint Cleanse, Erzo and most recently Earth & Star.Earth & Star is a functional mushroom company bringing powerful immune supporting benefits through ready-to-drink lattes, coffee and chocolate. Enhanced with a therapeutic dose of the most powerful adaptogenic mushrooms to create the ultimate “entourage effect”, Earth & Star’s products provide your daily dose of calm, mental clarity and immune support to supercharge your everyday routine.In this episode we talk through what it was like to sell her first business, Blueprint Cleanse for circa 20+ million dollars, what happened in business number 2 and her new venture Earth & Star; like what looks different in building a business from 2007 to 2021.LINKS WE MENTION:Earth & Star's InstagramZoë's InstagramFemale Startup Club's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Listener Research: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

Today’s episode is brought to you by Klaviyo and I’m chatting with Becca Millstein, the Founder of Fishwife.Fishwife is a new female-founded and led food company aiming to make ethically-sourced, premium, and delicious tinned seafood a staple in every cupboard. They work with small boat fisherfolks, sustainable aquaculture farms, and microcanneries to bring the vibrance of European conservas culture to the North American table.I started following Becca’s journey with Fishwife when it first launched last year and have been drooling over it ever since as a big tinned fish eater myself - so I’m really excited to share this episode with you. We’re chatting about creating a distinguishable brand, what it costs and how to find the right folks, what it actually means to create a sustainable tinned fish company, how to start small and build within your means and building a brand that’s truly authentic and unique.LINKS WE MENTION:Fishwife's InstagramBecca's InstagramFemale Startup Club's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Listener Research: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

Today’s episode is brought to you by Klaviyo and I’m chatting with Emily Griffith. Founder of Lil Bucks.After discovering the potential of an underutilized superfood while living in Australia, Chicago-native Emily Griffith founded Lil Bucks, the buckwheat company with a mission to offer innovative buckwheat snack and breakfast products, while promoting a more nutritious diet and soil health in North America.We’re chatting about how she got into Wholefoods, pitfalls to look out for when you’re in the CPG space and building your network.LINKS WE MENTION:Lil Bucks' WebsiteLil Bucks' InstagramEmily's LinkedInEmily's InstagramShop Lil Bucks: FEMALESTARTUP for 20% off first order, expires July 31, 2021In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Listener Research: Hello@femalestartupclub.com Book: Building A StoryBrand by Donald MillerSearch Engine for Trends: Google TrendsWebsite: The Hatchery ChicagoArticle: Healthyish – Lil BucksPodcast: NPR – How I Built ThisPodcast: Tim Ferris Show by Tim Ferris Hosted on Acast. See acast.com/privacy for more information.

Founded in January 2020, Jinx celebrates modern dogs and their pet parents with a full range of nutritious consumables that make mealtime better for them and easier for their owners. The brand currently offers kibble, treats, meal toppers, and dental chews that have become a fast favorite amongst celebrities including their high-profile investors like Will Smith!In this episode we’re chatting about bringing a funded startup to market during the pandemic, why celebrities were quick to invest in this brand and the importance of differentiating yourself from a saturated industry. LINKS WE MENTION:Jinx's InstagramTerri's InstagramTerri's LinkedInTerri's TwitterFemale Startup Club's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Website: Dog Food AdvisorCommunity: ClubhouseListener Interviews: hello@femalestartupclub.com  Hosted on Acast. See acast.com/privacy for more information.