The BYBI Founders share their tips to creating a sustainable, vegan beauty brand & and how to lower your costs, with Elsie Rutterford and Dominika Minarovic

Todays’ episode is brought to you by Klaviyo and I’m joined by Elsie and Dominika, the Co-Founders of BYBI Beauty. 

BYBI is a vegan, sustainable skincare brand that champions clean and innovative products designed to improve overall skin health rather than catering to specific skin types. Co-Founders Dominika and Elsie have always had a vested interest in clean beauty and began their platform Clean Beauty Insiders, a natural beauty blog and podcast, in 2015 before officially launching BYBI in the UK in 2017.

As a leader in sustainable skincare, BYBI consistently audits all facets of their business to find ways to reduce carbon emissions. From ingredient sourcing to manufacturing to packaging, BYBI has declared a crusade against carbon and is officially completely carbon-neutral and o route to becoming carbon negative, a huge achievement for their company. 

In this episode we chat about building community before launching a brand and the impact that has, what it means for the unit economics when you go down the all sustainable route and their recent retail expansion into the US market and how to make that a success.

LINKS WE MENTION:

BYBI's Instagram

Female Startup Club's Instagram

In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.

Book: Clean Beauty by Elsie Rutherford and Dominika Minarovic

Funding: Virgin Start Up

Female Startup Club's YouTube

Female Startup Club’s Private Facebook Group

Say hello to Doone: hello@femalestartupclub.com

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