How to start a lingerie brand + key insights into the industry, with Beverly Hills Lingerie Co-Founder Joline Nehoray

Today I’m chatting with Joline Nehoray, Co-Founder of Beverly Hills Lingerie. 

Sisters Celine & Joline founded Beverly Hills Lingerie in 2018 with the dreams of growing & maintaining the ever-evolving streetwear lingerie industry. Pioneered by the likes of acclaimed icons Cher & Madonna, lingerie as streetwear was a developing trend in the 1980s. Taking note of the trend which has been fading in & out for decades, Beverly Hills Lingerie is in pursuit of preserving its special charm. “Lingerie as streetwear is a fun & flirty way to toe the risqué & dance around the delicate line of controversial & elegant."

In this episode we’re chatting about the key steps to starting a lingerie brand, how guerrilla marketing activations were the foundation of the launch plan and what kind of MOQs you can expect for the lingerie industry.

LINKS WE MENTION:

Joline's Instagram

Beverly Hills Lingerie's Instagram

Female Startup Club's Instagram

Doone's Instagram

In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.

Listener Research: hello@femalestartupclub.com

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