The backdoor approach to getting your CPG food brand stocked in Wholefoods, with Lil Bucks Founder Emily Griffith

Today’s episode is brought to you by Klaviyo and I’m chatting with Emily Griffith. Founder of Lil Bucks.

After discovering the potential of an underutilized superfood while living in Australia, Chicago-native Emily Griffith founded Lil Bucks, the buckwheat company with a mission to offer innovative buckwheat snack and breakfast products, while promoting a more nutritious diet and soil health in North America.

We’re chatting about how she got into Wholefoods, pitfalls to look out for when you’re in the CPG space and building your network.

LINKS WE MENTION:

Lil Bucks' Website

Lil Bucks' Instagram

Emily's LinkedIn

Emily's Instagram

Shop Lil Bucks: FEMALESTARTUP for 20% off first order, expires July 31, 2021

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Book: Building A StoryBrand by Donald Miller

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Website: The Hatchery Chicago

Article: Healthyish – Lil Bucks

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