Female Startup Club

This is Hannah Drury for Female Startup Club.Welcome back to the show - if you’re new here! Hi! I’m Doone, your host and hype girl in business. Every week we learn from 7,8 & 9-figure female founders to understand their blueprint in business when it comes to money, marketing, and mistakes. Women like Hannah Drury the founder of Peppermint Grove Australia and Moss St Fragrances. Hannah started this business in 2014 with an investment of $50,000 and now she’s selling more than 100,000 products every month. Today we’re digging into Hannah’s story of building this brand over the last 10 years; what she did when her 100% retail model in business went to zero overnight when the pandemic hit and how she diversified her business by becoming her own manufacturer and perfumer.Hannah also dives into her wholesale strategy in the early days and how she managed to secure her brand in 110 retail stores within the first 6 months of starting her business - as a one-woman show! I love her approach to pounding the pavement and owning her backyard which saw the brand incrementally grow across retail stores at an incredible rate. And the best bit? It was totally free!And while I’ve got you here; you might have noticed that I’ve been talking more and more about our newsletter. And that’s because we’ve been crafting it to be an absolute go-to resource that delivers you weekly insights, resources and extra content to keep you in the loop on all things women in business. Like industry news you know should know about, quick lessons and strategies you can use today, up to date grants and special opportunities we’re offering to our newsletter subscribers aka more features and spotlights on YOU. It’s free to sign up at femalestartupclub.com and I would LOVE to see you there.Let’s jump into today’s episode, this is Hannah Drury for Female Startup Club.LINKS WE MENTION:Peppermint Grove's InstagramMoss St. Fragrances WebsiteHannah's InstagramDiary of a CEO PodcastMasters of Scale PodcastHow I Built This PodcastToday’s episode is sponsored by the DONUT, a 100% FREE newsletter committed to making the news enjoyable, sign up today at thedonut.co/hypeJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.comArchive: www.archive.com/FSC Hosted on Acast. See acast.com/privacy for more information.

This is Hannah Drury for Female Startup Club.Welcome back to the show - if you’re new here! Hi! I’m Doone, your host and hype girl in business. Every week we learn from 7,8 & 9-figure female founders to understand their blueprint in business when it comes to money, marketing, and mistakes. Women like Hannah Drury the founder of Peppermint Grove Australia and Moss St Fragrances. Hannah started this business in 2014 with an investment of $50,000 and now she’s selling more than 100,000 products every month. Today we’re digging into Hannah’s story of building this brand over the last 10 years; what she did when her 100% retail model in business went to zero overnight when the pandemic hit and how she diversified her business by becoming her own manufacturer and perfumer.Hannah also dives into her wholesale strategy in the early days and how she managed to secure her brand in 110 retail stores within the first 6 months of starting her business - as a one-woman show! I love her approach to pounding the pavement and owning her backyard which saw the brand incrementally grow across retail stores at an incredible rate. And the best bit? It was totally free!And while I’ve got you here; you might have noticed that I’ve been talking more and more about our newsletter. And that’s because we’ve been crafting it to be an absolute go-to resource that delivers you weekly insights, resources and extra content to keep you in the loop on all things women in business. Like industry news you know should know about, quick lessons and strategies you can use today, up to date grants and special opportunities we’re offering to our newsletter subscribers aka more features and spotlights on YOU. It’s free to sign up at femalestartupclub.com and I would LOVE to see you there.Let’s jump into today’s episode, this is Hannah Drury for Female Startup Club.LINKS WE MENTION:Peppermint Grove's InstagramMoss St. Fragrances WebsiteHannah's InstagramDiary of a CEO PodcastMasters of Scale PodcastHow I Built This PodcastToday’s episode is sponsored by the DONUT, a 100% FREE newsletter committed to making the news enjoyable, sign up today at thedonut.co/hypeJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.comArchive: www.archive.com/FSC Hosted on Acast. See acast.com/privacy for more information.

This is Briana Olson for Female Startup ClubHi and welcome back to the show! It’s Doone here - your host and hype girl. If you’re new here - hi! I’m so happy you found us. Every week we dive into some of the world’s most successful entrepreneurs - who happen to be women - to understand their blueprint; the money piece, the marketing piece and the mistakes we face along the way - to help founders and future founders feel a lot of inspired and a little less lonely.Today we’re learning from Briana Olson, the founder of Trio Beauty. And boy oh boy this one is such a goodie!! During the pandemic, Briana had to pivot her business and developed a set of eyebrow stencils for her clients who couldn’t come in to get their regular microblading. The short story is that it totally took off and last year alone she was already doing 12 million in annual rev. But how - I hear you asking…. You’re about to find out as we dive into the long version! We also talk through working capital and how she’s funded the business without raising any money up until this point, and it’s something that you can do too.We also get into the wellness side of things. The importance of having those moments in the day that break it up, having the chance to sit and reflect in silence. Really planning in that me-time. And just how difficult it is to truly incorporate that time away from our screens and away from technology. At the end of the day, you've got to have boundaries and be strong on those. Otherwise, you'll burn out.And while I’ve got you here; if you’re a founder or you’re just getting started with putting together your ideas to launch a business; something I’ve come across that’s a problem for every founder at every stage is capital. Every entrepreneur or future founder I speak to - myself included - struggles with the money piece. We all need more money. So we’ve put together a comprehensive list of grants and accelerators that are live right now - and we’re keeping it updated weekly. To access the doc for free go to femalestartupclub.com/grants to get your copy.LINKS WE MENTION:Trio Beauty's InstagramBriana's InstagramThe Skinny Confidential PodcastThe Ed Mylett Show PodcastToday’s episode is sponsored by the DONUT, a 100% FREE newsletter committed to making the news enjoyable, sign up today at thedonut.co/hypeJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.comArchive : www.archive.com/FSC Hosted on Acast. See acast.com/privacy for more information.

This is Briana Olson for Female Startup ClubHi and welcome back to the show! It’s Doone here - your host and hype girl. If you’re new here - hi! I’m so happy you found us. Every week we dive into some of the world’s most successful entrepreneurs - who happen to be women - to understand their blueprint; the money piece, the marketing piece and the mistakes we face along the way - to help founders and future founders feel a lot of inspired and a little less lonely.Today we’re learning from Briana Olson, the founder of Trio Beauty. And boy oh boy this one is such a goodie!! During the pandemic, Briana had to pivot her business and developed a set of eyebrow stencils for her clients who couldn’t come in to get their regular microblading. The short story is that it totally took off and last year alone she was already doing 12 million in annual rev. But how - I hear you asking…. You’re about to find out as we dive into the long version! We also talk through working capital and how she’s funded the business without raising any money up until this point, and it’s something that you can do too.We also get into the wellness side of things. The importance of having those moments in the day that break it up, having the chance to sit and reflect in silence. Really planning in that me-time. And just how difficult it is to truly incorporate that time away from our screens and away from technology. At the end of the day, you've got to have boundaries and be strong on those. Otherwise, you'll burn out.And while I’ve got you here; if you’re a founder or you’re just getting started with putting together your ideas to launch a business; something I’ve come across that’s a problem for every founder at every stage is capital. Every entrepreneur or future founder I speak to - myself included - struggles with the money piece. We all need more money. So we’ve put together a comprehensive list of grants and accelerators that are live right now - and we’re keeping it updated weekly. To access the doc for free go to femalestartupclub.com/grants to get your copy.LINKS WE MENTION:Trio Beauty's InstagramBriana's InstagramThe Skinny Confidential PodcastThe Ed Mylett Show PodcastToday’s episode is sponsored by the DONUT, a 100% FREE newsletter committed to making the news enjoyable, sign up today at thedonut.co/hypeJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.comArchive : www.archive.com/FSC Hosted on Acast. See acast.com/privacy for more information.

This is Sophie Baron for Female Startup Club.Hello and welcome back to the show! It’s Doone here - your host and hype girl. If you’re new to the show - every week we interview some of the world’s most successful founders and entrepreneurs - who happen to be women. Like Sophie Baron, the founder of Mamamade. But this episode’s a little different - because it’s actually our follow up episode! Sophie was first on Female Startup Club back in 2020 to share her launch story with us and I highly recommend going back to check out that episode and hear the early stages of her story. In today’s episode we’re talking through how she’s built the business since then as well as a deep dive into equity crowdfunding: what it means, how it can help you and the pros and cons. Sophie shares the difference between her first equity crowdfunding campaign that was a mega success, and the second which wasn’t.And while I’ve got you here; if you’re a founder of you’re just getting started on putting together your ideas to launch a business; something I’ve come across that’s a problem for every founder at every stage is capital. Every entrepreneur or future founder I speak to - myself included - struggles with the money piece. We all need more money. So we’ve put together a comprehensive list of grants and accelerators that are live right now - and we’ll be keeping it updated weekly. To access the doc for free go to femalestartupclub.com/grants to get your copyLet’s get into today’s episode, this is Sophie for Female Startup Club.LINKS WE MENTION:Mamamade's InstagramMamamade's TikTokSophie's InstagramToday’s episode is sponsored by the DONUT, a 100% FREE newsletter committed to making the news enjoyable, sign up today at thedonut.co/hypeJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.comArchive : www.archive.com/FSC Hosted on Acast. See acast.com/privacy for more information.

This is Sophie Baron for Female Startup Club.Hello and welcome back to the show! It’s Doone here - your host and hype girl. If you’re new to the show - every week we interview some of the world’s most successful founders and entrepreneurs - who happen to be women. Like Sophie Baron, the founder of Mamamade. But this episode’s a little different - because it’s actually our follow up episode! Sophie was first on Female Startup Club back in 2020 to share her launch story with us and I highly recommend going back to check out that episode and hear the early stages of her story. In today’s episode we’re talking through how she’s built the business since then as well as a deep dive into equity crowdfunding: what it means, how it can help you and the pros and cons. Sophie shares the difference between her first equity crowdfunding campaign that was a mega success, and the second which wasn’t.And while I’ve got you here; if you’re a founder of you’re just getting started on putting together your ideas to launch a business; something I’ve come across that’s a problem for every founder at every stage is capital. Every entrepreneur or future founder I speak to - myself included - struggles with the money piece. We all need more money. So we’ve put together a comprehensive list of grants and accelerators that are live right now - and we’ll be keeping it updated weekly. To access the doc for free go to femalestartupclub.com/grants to get your copyLet’s get into today’s episode, this is Sophie for Female Startup Club.LINKS WE MENTION:Mamamade's InstagramMamamade's TikTokSophie's InstagramToday’s episode is sponsored by the DONUT, a 100% FREE newsletter committed to making the news enjoyable, sign up today at thedonut.co/hypeJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.comArchive: www.archive.com/FSC Hosted on Acast. See acast.com/privacy for more information.

This is Jash Mehta for Female Startup ClubHello and welcome back to the show! It’s Doone here - your host and hype girl. Today on the show we’re learning from Josh Mehta, founder of Pop & Bottle. Pop & Bottle was inspired when Jash Mehta and her close friend Blair Hardy made the move from the London to California meeting for their daily ritual - the morning latte.As coffee lovers who also prioritized health, the two friends asked themselves why nothing on the grocery store shelves met their standards: clean label, dairy-free, no refined sugar, and organic. Jash co-founded Pop & Bottle from a genuine desire to create quality coffee and tea beverages she wanted in her own life — and make them available to the millions of people who share in her passion for clean, healthful, high-integrity products.We talk through her early blueprint which his still super relevant to today and how she expanded from 30 to 100 stores and then onto 10,000. If you’re in the food and Bev industry - grab your pen and paper and settle in for an episode packed with valuable insights.And today is your last chance to join us inside Majic before we close the doors to founding members and go back to our regular pricing. It’s inside Majic that you can meet women like Jash and ask direct questions in an intimate setting, connect with other founders who are pre-launch or in the early stages of building their brand and access tonnes of resources/sops and frameworks that you can implement into your life and business today. If you’ve been excited about joining us, go to femalestartupclub.com/majic - with a J and when you sign up you’ll be prompted to book your 1-1 call with me so I can get to know you better.Let’s get into this episode, this is Jash for Female Startup Club.LINKS WE MENTION:Pop & Bottle's InstagramToday’s episode is sponsored by the DONUT, a 100% FREE newsletter committed to making the news enjoyable, sign up today at thedonut.co/hypeJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

This is Jash Mehta for Female Startup ClubHello and welcome back to the show! It’s Doone here - your host and hype girl. Today on the show we’re learning from Jash Mehta, founder of Pop & Bottle. Pop & Bottle was inspired when Jash Mehta and her close friend Blair Hardy made the move from the London to California meeting for their daily ritual - the morning latte.As coffee lovers who also prioritized health, the two friends asked themselves why nothing on the grocery store shelves met their standards: clean label, dairy-free, no refined sugar, and organic. Jash co-founded Pop & Bottle from a genuine desire to create quality coffee and tea beverages she wanted in her own life — and make them available to the millions of people who share in her passion for clean, healthful, high-integrity products.We talk through her early blueprint which his still super relevant to today and how she expanded from 30 to 100 stores and then onto 10,000. If you’re in the food and Bev industry - grab your pen and paper and settle in for an episode packed with valuable insights.And today is your last chance to join us inside Majic before we close the doors to founding members and go back to our regular pricing. It’s inside Majic that you can meet women like Jash and ask direct questions in an intimate setting, connect with other founders who are pre-launch or in the early stages of building their brand and access tonnes of resources/sops and frameworks that you can implement into your life and business today. If you’ve been excited about joining us, go to femalestartupclub.com/majic - with a J and when you sign up you’ll be prompted to book your 1-1 call with me so I can get to know you better.Let’s get into this episode, this is Jash for Female Startup Club.LINKS WE MENTION:Pop & Bottle's InstagramToday’s episode is sponsored by the DONUT, a 100% FREE newsletter committed to making the news enjoyable, sign up today at thedonut.co/hypeJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

This is Erin Deering for Female Startup Club.Hi, it’s Doone here - your host and hype girl - if you’re new here: welcome to the Female Startup Club podcast - where we interview some of the world’s most successful founders in business. We chat with entrepreneurs - who happen to be women - about all things money, marketing and mistakes - and dive deep into the blueprint that got them to where they are today.Today we’re chatting with Erin Deering who is the founder of a cult swimwear brand you probably recognise, called Triangl. It’s one of those stories that has so many highs - it gained instant cult status within it’s first year of business, it was all over our feeds, it grew to a $200m valuation and from the outside - everything looked amazing. But on the flip side, Erin wasn’t living her best life and she was struggling. In this episode she shares the story of her highs but also of the lows and what it took to exit the business and follow her instincts. It’s rare to hear founders go so deep into the lows and this is one of those episodes we can all learn a lot from so I hope you love it as much as I did.I particularly love diving into Erin's approach to influencer marketing right back in the early days of building Triangl, all with gifting making up the entirety of their marketing budget. The idea is that your product is still the hero, but this marketing strategy put trust into your new brand. That's the key point there, build trust. When you apply that logic with your marketing strategy, building trust with them instead of getting sales, it will shift who you target and who you reach out to. That logic is still applicable in 2023. And if you want even more content from us, we send out an email every Monday that features strategies you can implement into your business, job opportunities at female founded startups, all the best news about women-led startups and women in business as well as new grants and other fun stuff that’s worth knowing. It’s totally free and you can subscribe at femalestartupclub.com.LINKS WE MENTION:Erin Deering's InstagramErin Deering WebsiteThe Lean Startup BookThe Mentor PodcastToday’s episode is sponsored by the DONUT, a 100% FREE newsletter committed to making the news enjoyable, sign up today at thedonut.co/hypeJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

This is Erin Deering for Female Startup ClubHi, it’s Doone here - your host and hype girl - if you’re new here: welcome to the Female Startup Club podcast - where we interview some of the world’s most successful founders in business. We chat with entrepreneurs - who happen to be women - about all things money, marketing and mistakes - and dive deep into the blueprint that got them to where they are today. Today we’re chatting with Erin Deering who is the founder of a cult swimwear brand you probably recognise, called Triangl. It’s one of those stories that has so many highs - it gained instant cult status within it’s first year of business, it was all over our feeds, it grew to a $200m valuation and from the outside - everything looked amazing. But on the flip side, Erin wasn’t living her best life and she was struggling. In this episode she shares the story of her highs but also of the lows and what it took to exit the business and follow her instincts. It’s rare to hear founders go so deep into the lows and this is one of those episodes we can all learn a lot from so I hope you love it as much as I did.I particularly love diving into Erin's approach to influencer marketing right back in the early days of building Triangl, all with gifting making up the entirety of their marketing budget. The idea is that your product is still the hero, but this marketing strategy put trust into your new brand. That's the key point there, build trust. When you apply that logic with your marketing strategy, building trust with them instead of getting sales, it will shift who you target and who you reach out to. That logic is still applicable in 2023. And if you want even more content from us, we send out an email every Monday that features strategies you can implement into your business, job opportunities at female founded startups, all the best news about women-led startups and women in business as well as new grants and other fun stuff that’s worth knowing. It’s totally free and you can subscribe at femalestartupclub.com.LINKS WE MENTION:Erin Deering's InstagramErin Deering WebsiteThe Lean Startup BookThe Mentor PodcastJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.