$50k & a blow-up mattress to 100,000 products a month, Hannah Drury shares her blueprint for building Peppermint Grove Australia and Moss St. Fragrances (Part 1)

This is Hannah Drury for Female Startup Club.

Welcome back to the show - if you’re new here! Hi! I’m Doone, your host and hype girl in business. Every week we learn from 7,8 & 9-figure female founders to understand their blueprint in business when it comes to money, marketing, and mistakes. Women like Hannah Drury the founder of Peppermint Grove Australia and Moss St Fragrances. Hannah started this business in 2014 with an investment of $50,000 and now she’s selling more than 100,000 products every month. Today we’re digging into Hannah’s story of building this brand over the last 10 years; what she did when her 100% retail model in business went to zero overnight when the pandemic hit and how she diversified her business by becoming her own manufacturer and perfumer.

Hannah also dives into her wholesale strategy in the early days and how she managed to secure her brand in 110 retail stores within the first 6 months of starting her business - as a one-woman show! I love her approach to pounding the pavement and owning her backyard which saw the brand incrementally grow across retail stores at an incredible rate. And the best bit? It was totally free!

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Let’s jump into today’s episode, this is Hannah Drury for Female Startup Club.

LINKS WE MENTION:

Peppermint Grove's Instagram

Moss St. Fragrances Website

Hannah's Instagram

Diary of a CEO Podcast

Masters of Scale Podcast

How I Built This Podcast

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