Female Startup Club

Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - welcome welcome welcome. Every week we’re learning from some of the world’s most brilliant minds in business. Like the founder of Ritual, a leading personal health company in the US founded by Kat Schneider. Since launching her supplements biz Kat has gone from working in the VC world to building a business that brings a new level of transparency to the health and wellness industry. While pregnant and in search of a prenatal she could trust, Kat took matters into her own hands and pioneered a new standard of high-quality multivitamins and supplements that are backed by science and Made Traceably. Now it’s one of the most trusted brands in the category and has more than a million customers. LOVE this episode. So many insights.Lately, I’ve been talking a lot with other founders about the big difference between what VCs are actually investing in and what women are building. There’s a real disconnect there and a serious need to bridge that gap. And it can feel overwhelming when the stats aren’t changing. So it was refreshing to chat with someone who had a more positive outlook. A female founder who has gone from the behind-the-scenes of the VC world to building her own brand - Ritual - and going on to raise $60M+ in funding. Kat has seen the problem first-hand. She sees women having great ideas, but the funding just not being there. She sees the funding opportunities to change lives go to waste. But she also sees change. She sees many more women investing in women. She sees the unlock of a female-focused economy. And she sees three-quarters of her board consisting of strong, powerful women. We’re on the right track. If you decide to embark on the exciting adventure of raising VC capital, this episode is for you. Embrace the commitment, and nurture those relationships and trust. Those are the two things that are always going to get people over the line.Before we jump in a quick reminder on the girl code - you know we love it! And I’m doing a call out for our loyal listeners to be involved in our new content series where you DM me a voice note or a question about anything across business, life, or relationships to feature on the show! You can send it to me personally on Instagram or through Female Startup Club’s Instagram - I’m so excited about this one!Let’s get into today’s episode, this is Kat for Female Startup Club.LINKS WE MENTION:Ritual's InstagramKaterina's InstagramRadical Candor BookJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

This is Sandy Ronalds for Female Startup ClubHi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - we are SO grateful and happy to have you here. Every week we’re learning from some of the world’s most brilliant minds in business. Like the founder of NAT’V Basics, Sandy Ronalds. Sandy launched her biz in 2019 and in the last year alone sold 600,000 units from a few simple strategies. This story speaks to the power of spotting a clear gap in the market, proving out the concept, and going for it.In this episode, Sandy shares her blueprint for making your business make business sense. In the dreaming phase, determine your why and know what your purpose is going to be for the brand through building brand pillars (these pillars have nothing to do with the end product but are about why you are joining us rather than another brand). In the building phase, consistently communicate the dreaming phase; it’s one thing knowing something yourself, and it’s another when it clearly comes across (pumping socials with the why’s and the purpose of the brand so you attract those who naturally align with your brand). In the day-to-day, Sandy still runs the nat’v basics IG intimately; she gets to know you and you get to know the real essence of the brand. It's key to remember here that your why doesn't have to be grandiose. It can be as simple as brightening someone's day, making them feel confident, or offering a sustainable solution.Before we jump into today’s episode I want to quickly mention the Girl Code that we introduced a few episodes back! The gist is that it’s a very loose and casual deal where if you love what we’re doing over here and we bring you some value or a smile or a gem of insight, you take a tiny action every time you listen to one of our episodes. Whether that’s by leaving us a review, or sharing this episode on social media - basically anything that helps us reach more ears and keep growing. It’s a weird time right now and I’m in need of my hype girls. And to everyone who already does this - I appreciate you more than you know.Let’s get into today’s episode, this is Sandy for Female Startup Club.LINKS WE MENTION:Sandy's InstagramNAT'V Basics' InstagramDarling, shine! PodcastOzHarvest WebsiteSurveyMonkey WebsiteJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

This is Sandy Ronalds for Female Startup ClubHi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - we are SO grateful and happy to have you here. Every week we’re learning from some of the world’s most brilliant minds in business. Like the founder of NAT’V Basics, Sandy Ronalds. Sandy launched her biz in 2019 and in the last year alone sold 600,000 units from a few simple strategies. This story speaks to the power of spotting a clear gap in the market, proving out the concept, and going for it.In this episode, Sandy shares her blueprint for making your business make business sense. In the dreaming phase, determine your why and know what your purpose is going to be for the brand through building brand pillars (these pillars have nothing to do with the end product but are about why you are joining us rather than another brand). In the building phase, consistently communicate the dreaming phase; it’s one thing knowing something yourself, and it’s another when it clearly comes across (pumping socials with the why’s and the purpose of the brand so you attract those who naturally align with your brand). In the day-to-day, Sandy still runs the nat’v basics IG intimately; she gets to know you and you get to know the real essence of the brand. It's key to remember here that your why doesn't have to be grandiose. It can be as simple as brightening someone's day, making them feel confident, or offering a sustainable solution.Before we jump into today’s episode I want to quickly mention the Girl Code that we introduced a few episodes back! The gist is that it’s a very loose and casual deal where if you love what we’re doing over here and we bring you some value or a smile or a gem of insight, you take a tiny action every time you listen to one of our episodes. Whether that’s by leaving us a review, or sharing this episode on social media - basically anything that helps us reach more ears and keep growing. It’s a weird time right now and I’m in need of my hype girls. And to everyone who already does this - I appreciate you more than you know.Let’s get into today’s episode, this is Sandy for Female Startup Club.LINKS WE MENTION:Sandy's InstagramNAT'V Basics' InstagramDarling, shine! PodcastOzHarvest WebsiteSurveyMonkey WebsiteJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

Hiiii and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - we are SO grateful and happy to have you here. Every week we’re learning from some of the world’s most brilliant founders in business - that happen to be women. Like Ami Bateman. If you follow the show you’ll remember her episode from a few weeks back where she shared her journey in building Pleasant State and is taking us on the ride of her Equity Crowdfunding Campaign that’s currently live. This episode is your update to how she’s doing, what’s been great and what’s been not so great. So buckle up! There’s lots in here to unpack..Before we jump into today’s episode - shout out to the Girl Code - if you love what we’re doing over here and we bring you some value or even just a quick smile, we’re asking you to honour the girl code and take a tiny action every time you listen to one of our episodes. Whether that’s by leaving us a juicy 5 star review, or sharing this episode on social media, shouting loudly about us to your friends.All these tiny actions make a big difference and keeps the show going. To everyone doing this - I see you - I appreciate you - I’m so grateful to have you as my hype girl.Let’s get into today’s episode, this is Ami for Female Startup Club.Pleasant State's InstagramAmi's LinkedInJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

This is Dr. Clara Hurst for Female Startup ClubHi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’re a small business owner or an entrepreneur listening to this episode - we have an amazing entrepreneur joining us, Dr. Clara Hurst, who’s coming on to share the founding story of The Secret Skincare. We’re covering how she accidentally stumbled across a huge opportunity in the Australian market, why it’s rapidly growing across the country and Internationally, and some great insight into why they’ve had such success - and we’ve also got some real gems sprinkled in about like R&D tax credits and grants, and a tip on how to make sure you’ve got the best product on the market.I love the part of this episode where Clare shares the tip: when you're in the process of building your dream business, find the closest thing to what you want and make it even better. Brilliant, right? Think about it for a moment. The world is full of amazing ideas but that doesn't mean there isn't room for improvement or a fresh twist. That’s where you come in. You have the power to take existing concepts and make them shine.Let me break it down for you. You have this fantastic vision of a product or service that would revolutionize the market. You're bursting with excitement, but you might also feel a little overwhelmed. Where do you even begin? That’s where this gem comes in. At the beginning of every product launch Clara’s team digs deep into their shopping habits and collates ALL of the products that they love to chat about why they love the product, what sets this product apart & what they can do to improve it. They create a dream list of everything they love and then they make something better. By building upon an existing foundation, you're already entering a space where there's demand, and you can focus on delivering it in a way that resonates with your audience. Simple & genius, simply genius.I’m just quickly going to mention the Girl code! If you missed it in our last few episodes I’m bringing in a very casual code that if you love our episodes and you learn something or you feel inspired or you get a smile across your face from hearing these stories, you take a tiny action that helps us in return. Something as small as a podcast review, a share on social media, or sending the episode to a friend. All these tiny actions are so critical to indie podcasters like me because it’s bloody tough out here and I need my hype girls to keep the wheels moving. To everyone who already does this - I see you and appreciate you more than you could possibly know.Let’s get into today’s episode, this is Dr. Clara Hurst for Female Startup Club.LINKS WE MENTION:The Secret Skincare's InstagramDr Clara Hurst's InstagramA Bit of Optimism Podcast The Culture Playbook BookJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

This is Dr. Clara Hurst for Female Startup ClubHi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’re a small business owner or an entrepreneur listening to this episode - we have an amazing entrepreneur joining us, Dr. Clara Hurst, who’s coming on to share the founding story of The Secret Skincare. We’re covering how she accidentally stumbled across a huge opportunity in the Australian market, why it’s rapidly growing across the country and Internationally, and some great insight into why they’ve had such success - and we’ve also got some real gems sprinkled in about like R&D tax credits and grants, and a tip on how to make sure you’ve got the best product on the market.I love the part of this episode where Clare shares the tip: when you're in the process of building your dream business, find the closest thing to what you want and make it even better. Brilliant, right? Think about it for a moment. The world is full of amazing ideas but that doesn't mean there isn't room for improvement or a fresh twist. That’s where you come in. You have the power to take existing concepts and make them shine.Let me break it down for you. You have this fantastic vision of a product or service that would revolutionize the market. You're bursting with excitement, but you might also feel a little overwhelmed. Where do you even begin? That’s where this gem comes in. At the beginning of every product launch Clara’s team digs deep into their shopping habits and collates ALL of the products that they love to chat about why they love the product, what sets this product apart & what they can do to improve it. They create a dream list of everything they love and then they make something better. By building upon an existing foundation, you're already entering a space where there's demand, and you can focus on delivering it in a way that resonates with your audience. Simple & genius, simply genius.I’m just quickly going to mention the Girl code! If you missed it in our last few episodes I’m bringing in a very casual code that if you love our episodes and you learn something or you feel inspired or you get a smile across your face from hearing these stories, you take a tiny action that helps us in return. Something as small as a podcast review, a share on social media, or sending the episode to a friend. All these tiny actions are so critical to indie podcasters like me because it’s bloody tough out here and I need my hype girls to keep the wheels moving. To everyone who already does this - I see you and appreciate you more than you could possibly know.Let’s get into today’s episode, this is Dr. Clara Hurst for Female Startup Club.LINKS WE MENTION:The Secret Skincare's InstagramDr Clara Hurst's InstagramA Bit of Optimism Podcast The Culture Playbook BookJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

This is Aja Horsley for Female Startup ClubHi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - we are SO grateful and happy to have you here. Every week on the Female Startup Club podcast I interview some of the world’s most successful founders and women in business to understand their blueprint to success. And today you’re going to meet the founder of Drizzle honey, Aja Horsley. Drizzle started 5 years ago when Aja was working as an environmental scientist on an urban beekeeping project. She quickly realized there was a major issue in the honey industry. Not only with a lack of really quality honey, but bees were dying and beekeepers were unable to keep their businesses afloat.Aja decided to start Drizzle to address all of these concerns and more. But of course all good stories have a plot twist, and Aja’s was pretty major. We talk through the forced pivot, how she landed a partnership with Queer Eye’s Tan Frances and why it took 5 years to nail down the path to proven playbook.Before we jump into today’s episode I want to introduce something called the Girl Code! Which is what I’m dubbing the equivalent to a gentleman’s handshake. And the easiest way to explain a gentleman’s handshake - as we will now reference as the Girl Code; is that it’s like an informal handshake deal, unwritten but backed with integrity. If you’re listening to the show and you’re a fan of what I’m building at Female Startup Club, I’d love for you to take an action for me. Now of course, I won’t know whether you’ve done it or not - that’s the nature of the Girl Code - but it will make a huge difference to me and my team at Female Startup Club. Now an action could be, leaving the podcast a review, or sharing some of our content on Instagram or generally just helping to spread the word to your friends and colleagues. In all honesty, this year has been a bit tricky for us - we’re feeling the pinch of our usual partners and sponsors not having the same budgets they did these past few years and it means that as a small bootstrapped business, for our community to help take tiny actions that all add up In the future - is a big support. So I guess what I’m really asking is for you to be my hype girl, because I really need it at the moment. I want to keep bringing Female Startup Club to life - keep bringing you these episodes and to do that, I need hype girls that understand the Girl Code.Alrighty! Let’s get into today’s episode, this is Aja for Female Startup Club.LINKS WE MENTION:Drizzle Honey's InstagramAja's LinkedInJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

This is Aja Horsley for Female Startup ClubHi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - we are SO grateful and happy to have you here. Every week on the Female Startup Club podcast I interview some of the world’s most successful founders and women in business to understand their blueprint to success. And today you’re going to meet the founder of Drizzle honey, Aja Horsley. Drizzle started 5 years ago when Aja was working as an environmental scientist on an urban beekeeping project. She quickly realized there was a major issue in the honey industry. Not only with a lack of really quality honey, but bees were dying and beekeepers were unable to keep their businesses afloat.Aja decided to start Drizzle to address all of these concerns and more. But of course all good stories have a plot twist, and Aja’s was pretty major. We talk through the forced pivot, how she landed a partnership with Queer Eye’s Tan Frances and why it took 5 years to nail down the path to proven playbook.Before we jump into today’s episode I want to introduce something called the Girl Code! Which is what I’m dubbing the equivalent to a gentleman’s handshake. And the easiest way to explain a gentleman’s handshake - as we will now reference as the Girl Code; is that it’s like an informal handshake deal, unwritten but backed with integrity. If you’re listening to the show and you’re a fan of what I’m building at Female Startup Club, I’d love for you to take an action for me. Now of course, I won’t know whether you’ve done it or not - that’s the nature of the Girl Code - but it will make a huge difference to me and my team at Female Startup Club. Now an action could be, leaving the podcast a review, or sharing some of our content on Instagram or generally just helping to spread the word to your friends and colleagues. In all honesty, this year has been a bit tricky for us - we’re feeling the pinch of our usual partners and sponsors not having the same budgets they did these past few years and it means that as a small bootstrapped business, for our community to help take tiny actions that all add up In the future - is a big support. So I guess what I’m really asking is for you to be my hype girl, because I really need it at the moment. I want to keep bringing Female Startup Club to life - keep bringing you these episodes and to do that, I need hype girls that understand the Girl Code.Alrighty! Let’s get into today’s episode, this is Aja for Female Startup Club.LINKS WE MENTION:Drizzle Honey's InstagramAja's LinkedInJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

This is Jenny Goodman for Female Startup ClubHi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - we are SO grateful and happy to have you here. Every week w’re learning from some of the world’s most brilliant minds in business. Like Jenny Goodman, the co-founder of Tilit NYC, the fashion forward workwear brand for the culinary and hospitality industry.In this episode we’re chatting through the last decade of learnings, why this brand has become a cult favourite in its industry and plenty of gems you can take into your own business.But before we jump into today’s episode I want to quickly mention the Girl Code that we introduced in our last episode! The general gist is that it’s a very loose and casual deal where if you love Female Startup Club and what we’re doing over here, you take a tiny action every time you listen to one of our episodes. Whether that’s by leaving us a review, or sharing this episode on social media - basically anything that helps us reach more ears and keep growing. It’s a weird time right now and I’m in need of my hype girls. And to everyone who already does this - I appreciate you more than you know.Let’s get into today’s episode, this is Jenny for Female Startup Club.LINKS WE MENTION:Jenny's InstagramTilit NYC's InstagramJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

This is Jenny Goodman for Female Startup ClubHi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - we are SO grateful and happy to have you here. Every week w’re learning from some of the world’s most brilliant minds in business. Like Jenny Goodman, the co-founder of Tilit NYC, the fashion forward workwear brand for the culinary and hospitality industry.In this episode we’re chatting through the last decade of learnings, why this brand has become a cult favourite in its industry and plenty of gems you can take into your own business.But before we jump into today’s episode I want to quickly mention the Girl Code that we introduced in our last episode! The general gist is that it’s a very loose and casual deal where if you love Female Startup Club and what we’re doing over here, you take a tiny action every time you listen to one of our episodes. Whether that’s by leaving us a review, or sharing this episode on social media - basically anything that helps us reach more ears and keep growing. It’s a weird time right now and I’m in need of my hype girls. And to everyone who already does this - I appreciate you more than you know.Let’s get into today’s episode, this is Jenny for Female Startup Club.LINKS WE MENTION:Jenny's InstagramTilit NYC's InstagramJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.comJoin our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.