Female Startup Club This Aussie Undies Company Sold 600,000 Units in 12 months with this One Key Strategy, with NAT’V Basics’ Founder Sandy Ronalds (Part 1)
This is Sandy Ronalds for Female Startup Club
Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - we are SO grateful and happy to have you here. Every week we’re learning from some of the world’s most brilliant minds in business. Like the founder of NAT’V Basics, Sandy Ronalds. Sandy launched her biz in 2019 and in the last year alone sold 600,000 units from a few simple strategies. This story speaks to the power of spotting a clear gap in the market, proving out the concept, and going for it.
In this episode, Sandy shares her blueprint for making your business make business sense. In the dreaming phase, determine your why and know what your purpose is going to be for the brand through building brand pillars (these pillars have nothing to do with the end product but are about why you are joining us rather than another brand). In the building phase, consistently communicate the dreaming phase; it’s one thing knowing something yourself, and it’s another when it clearly comes across (pumping socials with the why’s and the purpose of the brand so you attract those who naturally align with your brand). In the day-to-day, Sandy still runs the nat’v basics IG intimately; she gets to know you and you get to know the real essence of the brand. It's key to remember here that your why doesn't have to be grandiose. It can be as simple as brightening someone's day, making them feel confident, or offering a sustainable solution.
Before we jump into today’s episode I want to quickly mention the Girl Code that we introduced a few episodes back! The gist is that it’s a very loose and casual deal where if you love what we’re doing over here and we bring you some value or a smile or a gem of insight, you take a tiny action every time you listen to one of our episodes. Whether that’s by leaving us a review, or sharing this episode on social media - basically anything that helps us reach more ears and keep growing. It’s a weird time right now and I’m in need of my hype girls. And to everyone who already does this - I appreciate you more than you know.
Let’s get into today’s episode, this is Sandy for Female Startup Club.
LINKS WE MENTION:
Sandy's Instagram
NAT'V Basics' Instagram
Darling, shine! Podcast
OzHarvest Website
SurveyMonkey Website
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