The Secret Skincare hit $1M in sales in 6 months, here’s how Dr Clara Hurst’s won the beauty game (Part 1)

This is Dr. Clara Hurst for Female Startup Club

Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’re a small business owner or an entrepreneur listening to this episode - we have an amazing entrepreneur joining us, Dr. Clara Hurst, who’s coming on to share the founding story of The Secret Skincare. We’re covering how she accidentally stumbled across a huge opportunity in the Australian market, why it’s rapidly growing across the country and Internationally, and some great insight into why they’ve had such success - and we’ve also got some real gems sprinkled in about like R&D tax credits and grants, and a tip on how to make sure you’ve got the best product on the market.

I love the part of this episode where Clare shares the tip: when you're in the process of building your dream business, find the closest thing to what you want and make it even better. Brilliant, right? Think about it for a moment. The world is full of amazing ideas but that doesn't mean there isn't room for improvement or a fresh twist. That’s where you come in. You have the power to take existing concepts and make them shine.

Let me break it down for you. You have this fantastic vision of a product or service that would revolutionize the market. You're bursting with excitement, but you might also feel a little overwhelmed. Where do you even begin? That’s where this gem comes in. At the beginning of every product launch Clara’s team digs deep into their shopping habits and collates ALL of the products that they love to chat about why they love the product, what sets this product apart & what they can do to improve it. They create a dream list of everything they love and then they make something better. By building upon an existing foundation, you're already entering a space where there's demand, and you can focus on delivering it in a way that resonates with your audience. Simple & genius, simply genius.

I’m just quickly going to mention the Girl code! If you missed it in our last few episodes I’m bringing in a very casual code that if you love our episodes and you learn something or you feel inspired or you get a smile across your face from hearing these stories, you take a tiny action that helps us in return. Something as small as a podcast review, a share on social media, or sending the episode to a friend. All these tiny actions are so critical to indie podcasters like me because it’s bloody tough out here and I need my hype girls to keep the wheels moving. To everyone who already does this - I see you and appreciate you more than you could possibly know.

Let’s get into today’s episode, this is Dr. Clara Hurst for Female Startup Club.

LINKS WE MENTION:

The Secret Skincare's Instagram

Dr Clara Hurst's Instagram

A Bit of Optimism Podcast

The Culture Playbook Book

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