Retail Remix

This episode is brought to you by Commerce.Will Eadie is in the world of employee experience, also known as EX. He and his company WorkJam believe that a great EX leads to a great CX. If that’s the case, why do so many retailers struggle to invest in the right tools and strategies that drive EX? We had Will on Retail Remix to find out. Listen to this episode to learn: What EX entails and why it matters more than ever; How EX can lead to CX outcomes; How retailers like JCPenney are seeing success with their EX investments; and Tips for finding the right tools and partners to support your EX mission and vision.RELATED LINKSLearn more about how WorkJam supports retailersGet the JCPenney case studyRead our coverage of WorkJam’s research with ForresterRead our latest report about employee technologyConnect with Will Eadie on LinkedIn -----How to Win Customers Across Every ChannelThis guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

Alex Weinstein, Chief Digital Officer of Hungryroot, shares his expertise at the intersection of marketing and data science. He discusses how AI transforms customer experiences in grocery delivery, focusing on personalization and mobile design. Alex highlights the importance of leveraging behavioral data for seamless interactions and reveals Hungryroot's commitment to reducing food waste. He emphasizes their unique approach to making healthy cooking accessible while tackling the mental load of grocery shopping in today's fast-paced world.

This episode is brought to you by Commerce.We are taking this week off, but tune in next week for another great episode of Retail Remix! Be sure to subscribe to hear the latest episodes when they launch. -----How to Win Customers Across Every ChannelThis guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.We’ve all heard about subscription models that give customers monetary perks in exchange for recurring purchases. But brands like IPSY are elevating this concept by integrating compelling content, community and exclusive access to products. IPSY’s merchandising team plays a central role in bringing the brand promise to life. Led by Chief Merchandising Officer Kristy Westrup, the merch division tests more than 8,000 products per year to curate the best assortment for customers. During this week’s Retail Remix, we dig into this process, as well as: How merchandising collaborates with marketing to create compelling content that drives member acquisition and retention; How the team applies social media insights and other data points to constantly keep a pulse on what’s trending; andHow the team integrates customer feedback consistently to refine assortment and expand into new brands and categories.RELATED LINKSLearn more about IPSYRead how other companies are reimagining subscription commerceConnect with Kristy on LinkedInKristy’s colleagues from IPSY will dig deeper into the brand’s membership model during the Retail Innovation Conference & Expo. Click here to get your ticket and get more tactical tips from her and other forward-thinking executives! -----How to Win Customers Across Every ChannelThis guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.As CTO and Global General Manager for Zenni Optical, David Ting plays a critical role in determining the company’s key technology investments and experience priorities. It should come as no surprise, then, that artificial intelligence (AI) has been at the top of his priority list. During this week’s Retail Remix, he shares how he researched, tested and optimized AI investments for the business. He shares insights on:  How consumers search and browse on the Zenni Optical site, and how these behaviors have dictated the company’s technology decisions; Different AI applications and how they have supported operational efficiency and ecommerce performance; Workforce and company policies that have had to evolve with AI adoption; andLessons he has learned testing and implementing different AI-powered solutions, and the advice he would offer to peers. RELATED LINKSVisit Zenni Optical to see the site experience firsthandRead more about Zenni Optical’s innovation on Retail TouchPoints Download our Special Report on how generative AI is driving ecommerce transformationDavid’s colleague, Dennis Maxwell, Senior Director of Performance Marketing, will be speaking at the 2024 Retail Innovation Conference & Expo, taking place June 4-6, 2024, in Chicago. Click here to get your ticket and get his insights on how brands can use AI practically to drive performance. -----How to Win Customers Across Every ChannelThis guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.Jill Pavlovich and Francisco Bram work very closely on shaping the customer experience for Albertsons shoppers. Together, they collect, integrate and analyze rich customer insights and then transform this information into compelling experiences across all channels. During this episode of Retail Remix, they share more details on: How their teams collaborate to shape omnichannel strategies and prioritize new tech investments; How Albertsons consumers shop today, and how Albertsons is creating experiences that drive efficiency and delight; The role that generative AI currently plays in the Albertsons experience, and how the company plans to invest in the technology moving forward; and  Insights into how the retailer is using data (especially from loyalty members) to craft immersive and personalized marketing campaigns. RELATED LINKSLearn more about AlbertsonsListen to Retail Remix, featuring Harvey Ma of Albertsons Media CollectiveRead the latest news and content about AlbertsonsRegister for the Retail Innovation Conference & Expo Claire Wyatt, VP of Business Strategy and Marketing Science for Albertsons Media Collective, will be speaking at the 2024 Retail Innovation Conference & Expo, taking place June 4-6, 2024, in Chicago. Click here to get your ticket and learn how you can tap into Albertsons’ highly loyal customer base.  -----How to Win Customers Across Every ChannelThis guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.Dr. Marcus Collins isn’t just a professor. He is an author, a marketing strategist who has worked with some of the world’s top tech brands and musical acts, and a cultural translator. It is this rich career history that has inspired his latest book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, and is why he’s taking the stage at the Retail Innovation Conference & Expo this June. Host Alicia Esposito sat down with Marcus to discuss: How the culture of brands has evolved, and how culture impacts commerce; What commerce brands can learn from Beyoncé and other musical artists that are embedded into culture; and How brands like Patagonia are embracing cultural proximity to drive relevance and foster customer loyalty.RELATED LINKSLearn more about Dr. Marcus CollinsGet your copy of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to BeSee more insights from Dr. Marcus CollinsRegister for the Retail Innovation Conference & Expo to join Jack on the Store Tours around ChicagoDr. Marcus Collins will be the headline keynote speaker during the 2024 Retail Innovation Conference & Expo, taking place June 4-6, 2024, in Chicago. Click here to get your ticket and learn how you can embrace culture to drive commerce. -----How to Win Customers Across Every ChannelThis guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.As Head of Trends for Insider Trends, Jack Stratten has toured some of the world’s newest, and most innovative, retail stores. Through these tours, he has been able to uncover how consumer behaviors have shaped storytelling techniques, technology integration and more. During the NRF Big Show, Jack sat down with host Alicia Esposito to discuss the key trends he’s uncovered in his tours around the world, as well as what he loves most about some of the Big Apple’s top shops. Listen to learn: Why Glossier is a great model for innovative brick-and-mortar storytelling; How brands can incorporate surprise and delight effectively in stores; and How to do innovation right in physical retail spaces. RELATED LINKSLearn more about Insider TrendsRegister for the Retail Innovation Conference & Expo to join Jack on the Store Tours around ChicagoCheck out a recent webinar featuring Jack and his friend Ian Scott, as they discuss the evolution of store spacesJack will be hosting Store Tours around Chicago during the Retail Innovation Conference & Expo, along with fellow brick-and-mortar nerd Ian Scott. Click here to get your ticket and get more tactical tips from him and other forward-thinking executives! -----How to Win Customers Across Every ChannelThis guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.Boisson was created to make it easier for consumers to discover and learn about non-alcoholic beverage brands. The company helped jumpstart the market, which is projected to have a 25% compound annual growth rate through 2028. Founder Nick Bodkins had a vision where Boisson was “the Sephora of NA,” bringing together the power of an immersive ecommerce experience, neighborhood-style stores with passionate employees, and a wholesale strategy that drove growth for new brands. Although Boisson recently announced it would be undergoing a restructuring and immediately shuttering its stores, Bodkins’ vision, and the innovation within the Boisson business, showed what is truly possible for the NA market. Listen to this episode of Retail Remix to: Hear Nick’s perspective on the evolving NA market;Learn how Boisson is thinking long-term about wholesale distribution and growth;Get insights on how the VC market could influence the current state, and future, of NA; and Understand why Boisson’s approach to brick-and-mortar was so innovative—and what your brand can learn from it. RELATED LINKSConnect with Nick on LinkedIn See what’s next for BoissonDig deeper into the Boisson storyDo you want to hear more from Nick Bodkins on founding and scaling an omnichannel business? He will share more candid perspectives (and lessons) during the Retail Innovation Conference & Expo, taking place June 4-6, 2024, at McCormick Place in Chicago. He will join other senior executives from brands such as Michaels, Pinterest, Petco, Zenni Optical, Adore Me and many others. Get your ticket today and join the brightest minds in retail. -----How to Win Customers Across Every ChannelThis guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.Brands and retailers that specialize in formal events and big “life moments” (think weddings, proms and the like) need to think about customer loyalty — how to win it and how to keep it — in a completely different way.For example, David’s Bridal has leaned into community and crowdsourcing to create programs that allow consumers to build beautiful life moments. During this episode of Retail Remix, Kelly Cook, the President of Brand, Technology and Finance for David’s Bridal, shares how the brand has: Developed the Diamond Loyalty Program to reimagine the way friends and family members can contribute to weddings; Applied trends and learnings from the Diamond program to develop a prom iteration that has supported its partnerships with schools; andCollected data and insights about Gen Z consumers to refine its approach to retention marketing and content creation across key channels such as TikTok. RELATED LINKSVisit the David’s Bridal website Follow David’s Bridal on TikTokConnect with Kelly Cook on LinkedInDownload Retail TouchPoints’ latest loyalty researchKelly Cook will be speaking at the Retail Innovation Conference & Expo to share more insights into how David’s Bridal is rewriting the loyalty playbook. Click here to get your ticket and get more -----How to Win Customers Across Every ChannelThis guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.