This episode is brought to you by Commerce.

As Head of Trends for Insider Trends, Jack Stratten has toured some of the world’s newest, and most innovative, retail stores. Through these tours, he has been able to uncover how consumer behaviors have shaped storytelling techniques, technology integration and more.

During the NRF Big Show, Jack sat down with host Alicia Esposito to discuss the key trends he’s uncovered in his tours around the world, as well as what he loves most about some of the Big Apple’s top shops. Listen to learn:

Why Glossier is a great model for innovative brick-and-mortar storytelling;
How brands can incorporate surprise and delight effectively in stores; and
How to do innovation right in physical retail spaces.

RELATED LINKS

Learn more about Insider Trends
Register for the Retail Innovation Conference & Expo to join Jack on the Store Tours around Chicago
Check out a recent webinar featuring Jack and his friend Ian Scott, as they discuss the evolution of store spaces

Jack will be hosting Store Tours around Chicago during the Retail Innovation Conference & Expo, along with fellow brick-and-mortar nerd Ian Scott. Click here to get your ticket and get more tactical tips from him and other forward-thinking executives!

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Inside the World’s Most Innovative Retail Stores