This episode is brought to you by Commerce.

Dr. Marcus Collins isn’t just a professor. He is an author, a marketing strategist who has worked with some of the world’s top tech brands and musical acts, and a cultural translator.

It is this rich career history that has inspired his latest book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, and is why he’s taking the stage at the Retail Innovation Conference & Expo this June. Host Alicia Esposito sat down with Marcus to discuss:

How the culture of brands has evolved, and how culture impacts commerce;
What commerce brands can learn from Beyoncé and other musical artists that are embedded into culture; and
How brands like Patagonia are embracing cultural proximity to drive relevance and foster customer loyalty.

RELATED LINKS

Learn more about Dr. Marcus Collins
Get your copy of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
See more insights from Dr. Marcus Collins
Register for the Retail Innovation Conference & Expo to join Jack on the Store Tours around Chicago

Dr. Marcus Collins will be the headline keynote speaker during the 2024 Retail Innovation Conference & Expo, taking place June 4-6, 2024, in Chicago. Click here to get your ticket and learn how you can embrace culture to drive commerce.

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What Retail Brands Can Learn from Beyoncé