The FMCG Guys

Packaging is becoming an increasingly important element in the Consumer Goods industry. Apart from being key from an aesthetic, brand building point of view, today it can also be a game changer in sustainability and new routes-to-market like eCommerce. Our guest, Jeannine Ferguson, heads up Marketing for Northern Europe at DS Smith, one of the world's main packaging companies. She joined the company after a long career in FMCG, in companies like Coca-Cola and J&J. In this conversation, you'll learn: - Jeannine's career path in FMCG prior to moving into packaging - Her purpose as a Marketing Director in Packaging - The importance of Packaging from a brand building perspective - Linking Packaging with Sustainability and the impact on shopper's buying decision - The latest trends in Consumer Goods' Products packaging

Oliver Baggaley joins us from Ahold Delhaize in a series of 2 episodes to understand current opportunities in eCommerce Retail. In this first episode, we explore how Brands and Retailers can better partner to create joint value. Here are the main points of this first episode: - The current state of FMCG brands working with Retailers - Embracing Technology - The Impact of Supply Chain Challenges - How does Retail look at FMCG - Commercial Objectives of the two players - The role of Data and Insights

Peak season is just around the corner. With Prime Day, Singles Day, Black Friday and Christmas later on. We invited Nabil Malouli, who heads up eCommerce at the one of the world's largest logistics companies, DHL, to better understand how the best companies in FMCG and Retail are preparing for the an upcoming peak season with many topics on the table: inflation, post-covid, excess inventories… and more. Here are some of the discussion points in this conversation: How best in class companies are preparing for covid Must-do's ahead of peak season Learnings from the past The role of current disruptions Excess inventories Covid seasonality effect

Getting out of the comfort zone has been the common thread in Stephanie Boudjenah-Mazoyer's career. Having left her native France as a student, she then started an international career, mainly with adidas, where she climbed the ladder across different functions and countries. She credits her background in competitive sports as the cornerstone for her relentlessness. Tune in to learn about: - Stephanie's career journey - Her background in competitive sports - Moving internationally, and doing so with a family - Evolving as a Leader

When we think of traditional commercial marketing, we focus on placement in the traditional store. Either in the isle or displays in the cashier, a lot of the work of the teams in Category Management and Retail Marketing do is securing that space to develop the right messaging to stop, engage and convert shoppers to purchase their products. In an omni-channel world, the digital shelf presents similar challenges but some dynamics are different. To better understand these dynamics on the digital shelf, we invited Andrew Pearl, VP of Insights EMEA at Profitero (recently acquired by the Publicis Group). In this discussion, you'll learn about: Publicis' recent acquisition of Profitero The 3 Key imperatives to succeed on the Digital Shelf How to focus time and resources and avoid time waste The role of Amazon What's next in Retail Media and the Digital Shelf

The CPG Guys & The FMCG Guys (Daniel, Efrain, Sri & Peter) got together for a LinkedIn Live event where they discussed all of the latest trends in CPG/FMCG omnichannel retail, such as: - Consumer Spending in a Volatile Environment - Retail Media - QR Code: has it come of age? - The Metaverse - War on Talent And many more!

We are joined by C-Level Executives to take a deep dive into the challenges and opportunities present in today's global Supply Chain. Co-Hosted by Federico Marchesi (Brembo) and Daniel Torres (Dwyer Partners) with an expert panel: - Lorenzo Giacomoni: former COO L'Occitane, with a vast Operations experience in FMCG and Retail in companies like Reckitt, Coty and Beiersdorf. - Joachim Schueck: MD at JPS International Consulting, where he advises senior leaders on Supply Chain strategy, transformation and digitalization. Former Operations EVP at Swarovski, PUMA and Lacoste.

Brazil is a country with a population of over 200M that's gone through a rollercoaster of emotions in both politics and economics. It's also the 5th-largest country in the world. We welcome Bruno Chinellato, who heads up online user journey experience and experience at Via, the largest electronics and furniture retailer in Brazil, to better understand what's the status of Digital Commerce in the country and how he sees it evolving. In this conversation, you'll learn about: - Bruno's career journey - The current maturity status of eCommerce in Brazil - Specificities of the Brazilian economy: demographics, territory, developmental differences, logistics - Complexities of this environment when developing Digital - Managing this complexity as a business leader - Current areas of growth and opportunity - What the situation may look like in the coming years.

The FMCG Guys are joined in this episode by Levi Strauss & Co.'s SVP Northern Europe Lucia Marcuzzo. In this episode, which was actually recorded in person at Shoptalk Europe we cover aspects of Retail, Career Building and Leadership, such as: - Lucia's career in Retail - Cross-functional moves - The evolution of Retail - Leadership with purpose - Moving internationally - Managing different types of people - What a brand stands for, with the example of Levi's - Building trust

When we think of artificial intelligence, we may link it to digital channels, but winning in physical retail is still the key to winning in the world of Consumer Goods. In this episode with the Co-Founder and CEO of Iniflect, Anand Prabhu Subramanian we'll talk about how Image Recognition and AI technology can empower sales leaders. With him, we explore how AI can help Consumer Goods Companies boost sales in-store. In this conversation, we cover: Post-Pandemic Changes in Retail Levers that contribute to a successful sale at a store Challenges faced in boosting sales performance in every store How FMCG Brands addressing inefficiencies in the store today The role AI technology is playing in complementing retail operations and retail businesses How FMCG stores will evolve in the future and what FMCG leaders need to do differently Key retail intelligence metrics How Sales Leaders can use insights to activate them in proactive business decisions