The FMCG Guys

Chat recorded at Shoptalk Europe with Marija Pasuljevic about the state of eCommerce in Serbia.

Chat recorded at Shoptalk Europe with Jorge Bueno from Shoppermotion about the future of in-store analytics.

Chat recorded at Shoptalk Europe with Iradj Boroumand from SC Johnson, going over the current state of FMCG eCommerce.

Chat recorded at Shoptalk Europe with Ian Rendall from Syndigo

The way companies attract new customers is evolving quickly, and one of the ways that's growing the most is Social Commerce. To talk about this we are joined by Rafael Schwarz from Territory Influence, which he joined after a long career in FMCG. You may have heard about him because he's a top voice on Linekdin, where his posts get many more likes than mine. In this conversation you'll learn about - The origins of social commerce - Asia as a pioneer - Europe and North America's evolution afterwards - The different social media platforms - Best Practices in FMCG - The future of Social Commerce

The proliferation of data in the last years has created a sense of need of its usage in the FMCG Retail World and, at the same time, a big challenge. But, which data actually matters? Is too much data too much? How can we choose the data that will actually be useful to commercial organizations? To better understand how FMCG and Retail executives can maximize the potential of data, we've invited Jo Campbell from e.fundamentals, a leading Digital Shelf Analytics Agency. In this conversation you'll learn about: - Driving greater data fluency in organizations - Jo's career path - Making data relevant - Empowering Sales / Key Accounts teams through data - Increasing Trade Promotion ROI - Jo's approach on leadership: being loyal to one's self - The future of data in FMCG

The digital revolution, continued growth of eCommerce, proliferation of data is having a deep impact on how FMCG leaders approach sales strategy. To better understand how one of the leaders in our industry, Mondelez, is approaching this from a Category Management point of view, we invited their Global Head of Shopper – Insights and Analytics to understand what good looks like in this omnichannel grocery battle. Topics covered: The evolution of shopper marketing category/management in the last years Adapting Category Management into eCommerce The advantage of digital native brands vs traditional FMCGs Working with and influencing retail buyers Driving a Global Center of Excellence

In today's real-time economy, shoppers can quickly find what they want and buy it. There's an urgent need for companies to serve content that is complete, consistent, and accurate, wherever the customer is—or risk losing the sale. The way FMCG products' data is displayed online can make or break its success on that channel and also in the physical store. In order to better understand how brands can win in every shelf in the 21st century, we invited Karim Iskandar and Ben Rund from Syndigo to better understand what good looks like through: - Analysing the current scenario for FMCG Brands and Retailers - The current dynamics in Europe - Product Data display in an omni-channel shopping experience - How active content can help your brand win - Syndigo's best practices - Cross FMCG-Retail data management

Managing a transition from being an individual contributor to a people Leader is one of the key turning points of in a career. The step into becoming a role-model to many, thus starting to also mentor rather than manage is an integral part to building C-level material talent. To better understand the keys to growing into a Leader and Mentor we invited Francesco Pastore, currently Chief Marketing and Sales Officer at Paper Leader Sofidel and with a track record of success at companies like Coca-Cola, Coty, Bain and Procter & Gamble. In this conversation, we cover: Francesco's first leadership experience Promoting talent Balancing high performers and high potentials Engaging Teams in a VUCA world Managing executives from different backgrounds Francesco's Leadership philosophy

Linkedin Live session with eCommerce expert Stefan Wenzel. Part 1: current Shifts in Omni-channel retail: - Away from brick & mortar and the decline of wholesale - How online players are pushing their marketplaces rather than their wholesale business - The (forced) evolution of into Direct to Consumer. Part 2: impact of these changes on companies and what type of talent you need for each of the mentioned channels: - Wholesale Sales - Direct to Consumer Management - Merchant Watch live replay here.