The FMCG Guys

Direct to Consumer is one of the fastest growing Retail channels. Finding the secret sauce to make it work, though, is not necessarily straightforward. We invited Kay Oswald, President International at SmileDirectClub, a DTC based company that's disrupting Oral Care and Orthodontics globally, to understand his impressive global background and how he's made the SDC model work in Europe, Asia and beyond based on a vertical model, growing the division from 0 to 400 headcounts in the process. This is conversation where you will learn Kay Oswald's playbook of scaling a Global Direct to Consumer Business through: Kay's career story Leading an international business from the US Managing stakeholders to get resources Understanding and connecting with consumers in a market Local market factors like manufacturing and legislation Bridging cultural gaps Hiring strategy when expanding into new markets Why invest into an International division

While consumer data, Shopper Marketing and insights are big in Consumer Goods Companies, this data can remain away from the sales teams and it is based uniquely on previous years' results. Veena Giridhar-Gopal is the CEO of salesBeat, a company that helps plan demand so you never run out of stock, based on socio-environmental factors. With a background in Consumer Goods, we invited her on the Podcast to better understand how salesBeat helps companies sell more and better through the thorough analysis of the different variables. On this episode we cover: Why products run out of stock How Consumer Goods companies have historically reacted Sociological factors that affect consumer demand Predictive analytics as a solution to out of stocks How salesBeat partners with companies in Consumer Goods to avoid out of stocks The impact of Predictive Analytics on company structures Links: veena@salesbeat.co salesBeat Website Out of Stock Now Twitter

The FMCG Guys, Daniel and Efrain, are joined in this episode by Vijay Talwar, a proven business leader at Foot Locker, Nike, and Blue Nile, who was named the CEO of eCommerce player Wish shortly after recording this episode. Vijay shared several learnings from his prestigious career, reflecting on how his personality has impacted his leadership style, what he learned in his years leading a non-profit foundation in India, and how finding your purpose can serve as a great catalyst to driving organizational and individual transformation. Sources of inspiration and motivation Being an extrovert in the corporate world Leaders that have inspired Vijay in his career Stepping out of corporate to work for a non-profit, and back into corporate Impact of COVID in leadership How engaging executive peers has changed in time Setting a vision and managing large teams through purpose

"Creating a recipe for disruption ... " our upcoming guest, Antoine Durieux, EVP of Retail & Network Strategy at Salsify, has an amazing background, having founded Alkemics in his 20s, creating a collaboration data & analytics platform for global brands and retailers to sell on the digital shelf. Check out the latest FMCG Guys episode here, as Antoine shares his leadership story and covers an emerging disruptive trend in retail - quick commerce. This new digitally-native channel, which delivers groceries in incredibly short amounts of time, has scaled rapidly across Europe. Some of the topics of this discussion include: Antoine's journey from founding Alkemics to joining forces with Salsify The biggest opportunities in FMCG right now How q-commerce benefits consumers, brands and retailers Top FMCG categories and key occasions at play The 3 key imperatives for FMCG brands to win in q-commerce How Salsify helps its clients thrive in this new reality

The FMCG Guys are joined by Henkel's SVP Beauty EMEA Antoine Collette on this episode. In this conversation, you'll learn about Antoine's leadership journey across different countries and companies, from his first leadership experience through his current role heading up a multi-country region, and all the learnings in between, such as: Leading a team for the first time Balancing hands-on execution and strategy Managing up and down in an organization Giving your team opportunities to shine Setting a vision with purpose and clear action Managing different cultures when going abroad Leaning into curiosity doing COVID

Efrain & Daniel outline what's to come on the Podcast in 2022.

Thanks all for following the podcast in 2021! You'll find here a brief announcement of a big change coming to the Podcast in 2022.

One of the main challenges in the corporate world is connecting the top levels with the nitty gritty, day to day, operations and details, which ultimately can make the business win. John Bauer has led big teams at the highest levels of organizations like Target, Starbucks and TJX. In this discussion, I hope to understand how a Supply Chain C-Level leader can get involved in business execution, for example by leveraging technology.

Fiona McDonnell is a well known executive who has led teams and P&L in companies like NIKE, McCormick and Amazon. She recently temporarily stepped out of the corporate world to write "Two Mirrors and a Cheetah", a book that aims to empower professionals by gaining self awareness and bringing their full self to the workplace. Where to follow Fiona and find the book: www.fionamcdonnell.com https://www.amazon.co.uk/Two-Mirrors-Cheetah-Differently-Yourself/dp/1739926307 Two Mirrors And A Cheetah by Fiona McDonnell | Waterstones Two Mirrors and a Cheetah: Think Differently, Own Your Career and Succeed by Being Yourself by Fiona McDonnell, Paperback | Barnes & Noble® (barnesandnoble.com) Two Mirrors and a Cheetah eBook by Fiona McDonnell - 9781739926311 | Rakuten Kobo United Kingdom Two Mirrors And A Cheetah : Fiona McDonnell : 9781739926304 (bookdepository.com)

Over 50% of consumers changed brands over Covid. That made a lot of brand marketers ask themselves: "What do I need to do to build and maintain brand loyalty from consumers?". On this episode, host Daniel Torres is joined again by co-host Efrain Rosario to speak with Filiberto Amati, a Growth Consultant who works with some of the top consumer goods companies worldwide. In this episode you'll learn more about how to position a brand for success today, with a special focus on purpose and brand architecture.