Packaging is becoming an increasingly important element in the Consumer Goods industry. Apart from being key from an aesthetic, brand building point of view, today it can also be a game changer in sustainability and new routes-to-market like eCommerce.
Our guest, Jeannine Ferguson, heads up Marketing for Northern Europe at DS Smith, one of the world's main packaging companies. She joined the company after a long career in FMCG, in companies like Coca-Cola and J&J. In this conversation, you'll learn:
- Jeannine's career path in FMCG prior to moving into packaging
- Her purpose as a Marketing Director in Packaging
- The importance of Packaging from a brand building perspective
- Linking Packaging with Sustainability and the impact on shopper's buying decision
- The latest trends in Consumer Goods' Products packaging
The FMCG Guys