The FMCG Guys

Watch on Youtube Rafael Schwarz from Territory Influence is back with this week's edition of #TheSocialCorner, sharing key observations and discussions from his visit to the Digital Marketing World Forum in Amsterdam.

We are very excited to launch The Social Corner, a new video segment looking at relevant social media marketing insights and trends. This video podcast will be hosted by Rafael Schwarz, Managing Director at TERRITORY Influence, the leading social media & influencer marketing agency for FMCG companies in Europe. Watch on The FMCG Guys' LinkedIn Page or on Youtube.

Karl Walsh is the former CEO of Bodybuilding.com and, previously, Chief Digital Officer at JCPenney and Pandora. Follow The FMCG Guys on Linkedin In this episode, you'll learn about: - Karl's background in Consulting and Entrepreneurship - Pivoting into big corporate - What attracted him into Digital - Karl's Leadership Style - Driving Digital Transformation - Being a CEO with a Digital Background

Coinciding with the publication of Profitero's eCommerce Organizational Benchmark Survey (download here), we invited Andrew Pearl, VP Industry Insights, on a LinkedIn Live to: - eCommerce is "democratizing". What does that mean? - Understand if your company is ready to democratize - As an FMCG player, make the most of the current Digital environment - How to better work with Retail partners

The FMCG Guys are joined by Jonathan Hewlett, an executive with leadership experience at of Procter & Gamble, Diesel and Marc Jacobs and current CEO at w'air, a versatile, portable, handheld device that uses just cold tap water and a little detergent to spot clean, deep clean or simply refresh sneakers and sofas to clothing and carpets. Get an Exlusive 50% discount on w'air with the code FMCGGUYS Follow The FMCG Guys on Linkedin In this Episode, you'll learn about: - Jonathan's career background across FMCG, Beauty, Retail and Fashion - Pivoting into entrepreneurship - Using discarded corporate innovations as a new business - The w'air story

Follow The FMCG Guys on Linkedin Watch on Youtube Dunnhumby Executives Siro Descrovi (Strategy & Insight Consultant) and Feroud Seeparsand (Senior Consumer Psychologist) join Efrain and Daniel to go over their latest Global Inflation and Consumer Pulse Reports. Topics Covered - Meaning of Inflation - Current macro-economic environmnet - Consumers' reaction - Strategies adopted by Retailers - How can FMCG brands adapt - A look into the future Links for both reports: - Global Inflation report https://resources.dunnhumby.com/global-inflation-report/ -Consumer Pulse report https://resources.dunnhumby.com/consumer-pulse-oct-2022/

Matthew Dodge is the Managing Director International (EMEA + APAC + LATAM) at Brooks Running, one of the leading and fastest growing players in the performance running category. Follow The FMCG Guys on Linkedin. In this Episode, you'll learn about: - Matthew's unique career story: from lawyer to General Manager - A North American Leading in Europe - The Brooks Story: how a 100+ year old company has recently become a category leader - The Brooks Go-to-Market strategy - Specialists' as brand ambassadors and putting the Runner at the Centre

Lluís Ferré is the Head of International Business at Boonrawd Brewery, a 90-year old Thai business which you may know from their flagship brand, Singha. Follow The FMCG Guys on Linkedin. In this Episode, you'll learn about: - Moving across continents, functions and industries - Why going international early is important - Learning the local culture when leading - Why rapport may be more important than hard facts - Doing business and leading in Asia - Adaptability in complex financial and cultural situations

Singles Day has rapidly become the number 1 shopping occasion globally. In this episode, we'll focus move the focus towards South East Asia with Julie Landau, an eCommerce veteran in the region, to see what opportunities European Brands can have during this shopping occasion. Some key topics covered: - Singles Day Vs. Western Shopping Occasions (such as Black Friday - The South East Asian Market, and differences within - Key Success Factors for European Brands - Planning Singles Day ahead of time - Content Creation and Data Framework You can also read an outline of iQuest Asia's approach to Singles Day here. Follow us on Linkedin!

In the second part of our discussion with Ahold Delhaize's Director Oliver Baggaley, you'll learn about the business model of direct-to-consumer; customer value proposition and balancing it with profitability. Main points: Q-Commerce: Ahold-Delhaize's partnerships with the likes of Just Eat and Deliveroo Borrowing best practices across global markets FMCG: Direct to consumer or eRetailer? Profitability Drivers in eCommerce Making it easy for the consumer If you missed it, you can listen to Part One HERE.