The FMCG Guys

We are back with another episode of #TheSocialCorner, with our host Rafael Schwarz evaluating the success of TikTok. Whatever your opinion of TikTok might be: You won't be able to avoid the #video sharing app in 2023. Hence Rafael explores why billions of users around the world love the app and how #FMCG brands should start leveraging the #marketing opportunities on the platform.

The FMCG Guys are joined by Henkel's SVP Beauty EMEA Antoine Collette on this episode. In this conversation, you'll learn about Antoine's leadership journey across different countries and companies, from his first leadership experience through his current role heading up a multi-country region, and all the learnings in between, such as: Leading a team for the first time Balancing hands-on execution and strategy Managing up and down in an organization Giving your team opportunities to shine Setting a vision with purpose and clear action Managing different cultures when going abroad Leaning into curiosity doing COVID

We are back with another episode of #TheSocialCorner hosted by Rafael Schwarz, evaluating how marketers should react in times of crisis. With wars, inflation, environmental and health crisis all hitting consumer confidence and spending patterns across Europe, companies need to adjust their #marketing priorities and strategies. Have a look at the 5 imperatives for marketing to turn 2023 from a year of crisis - to a year of competitive advantage.

Laura Benedettino, Group VP, Omnichannel Direct to Consumer at leading winter equipment and number 1 ski brand Rossignol joins us in this episode. Follow The FMCG Guys on Linkedin In this episode, you'll learn about: - Laura's career from Merchandising to her current P&L Commercial role - Managing Retail and Digital simultaneously - Co-Creating a digital experience with Marketing - Leading and inspiring an organization in the current environment

We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz , who is looking at the latest developments at YouTube and TikTok and their battle for the most popular #content creators. Which platform do you favor and who do you think has the better #creators at the moment?

Alberto Kechler, Head of eCommerce Europe at Danish Dairy Leader Arla Foods, joins us about how he's driving eCommerce growth in a highly complex category. Follow The FMCG Guys on Linkedin Topics covered: Alberto's career journey and current role at Arla How to drive markets from a Headquarter role The State of Omni Retail and different country accelarations in Europe DTC in FMCG Necessary conditions/capabilities to make DTC work in the future

We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz who is uncovering the biggest trends that will impact #InfluencerMarketing in 2023.

We welcome 2023 with Moritz Hoffmann, Senior Director Global Retail Media at German Q-Commerce company Gorillas (recently acquired by Getir). Follow The FMCG Guys on Linkedin In this episode, you'll learn about: - Moritz's career before Retail Media - The evolution of Retail Media - How the Brand / Retailer dynamic has changed - Opportunities for FMCG Brands - What makes Retail Media a Gorillas different

Rafael Schwarz from Territory Influence is back with this week's edition of #TheSocialCorner, reviewing some of the best Xmas Ads seen during these last weeks on YouTube.

Rafael Schwarz (TERRITORY Influence) and Gregoire Berniere (Scalefast/esw) join us to go over Christmas traditions, shopping trends and, most importantly, speak about their weekly video sections coming to The FMCG Guys' Linkedin page!