The FMCG Guys

Sign Up for Candid Commerce: https://mediummarketing.co.uk/candid-commerce-amsterdam (September 25th PM in Amsterdam) Vivek Rastogi is Colgate-Palmolive's Global Senior Director Digital Commerce. Being responsible for the dental care king's eCommerce agenda worldwide, there's many things he overlooks, from Amazon to Retail Media. In this episode, he joins Christina and Daniel to go over his extensive career in the channel, having started managing Tesco's eCom activities in the UK to being based in Seattle. Ultimately, this is an episode where you'll learn about what commercial activities FMCG companies should be focusing on in the digital world. Topics covered: Vivek's current scope and career path prior What does Amazon look like as a Key Account The impact of Retail Media and how Retailers are trying to catch up with Amazon How FMCGs must reorganize internally for the current and future scenarios 3 different speeds: comparing US, UK and India More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Since the return to a certain normality in the last couple of years, FMCG companies have been hit with a harsh reality: the struggle to find growth. That's why we are partnering again on this episode with Mars United Commerce (formerly The Mars Agency) to unveil the key levers companies could be pulling to go back to top line increases. And we do that with no other than their CEO for Europe, Darren Keen. Tune in to learn about: The Key Growth Levers FMCG companies can use to unlock growth What the "new normal" looks like for CEOs Why Consumer Goods companies are struggling with increasing top-line revenues Mars United Commerce's rebranding to serve the purpose of growth for people, client and community Balancing data and human intuition to create a true connection between brands and consumers More: Re-listen Mars United Commerce's prior visit to the podcast: https://www.fmcgguys.com/katrina-smart-mars-agency/ Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

How are big FMCG Companies spending their Marketing budgets? With Media going through a big shift, with new emerging channels coming up, Marketing Mix Modelling offers a neutral and comprehensive way to analyze return on investment. Our guest is Ammar Basit, Global Marketing Effectiveness Analytics Lead at Consumer Health Leader Haleon. With him, we go over some key insights, take aways and action items he's learnt leading the MMM Project globally. Tune in to learn about: Ammar's career background and current role at Haleon Understanding Marketing Mix Modelling The evolution in the Media landscape Running a global MMM project in a Consumer Goods company Key learnings, insights and action items More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

The surge of Retail Media, pioneered by Amazon and followed by other Retailers, has changed the Fast Moving Consumer Goods industry forever. A good two years after joining the party, a lot of Retailers (and Advertisers!) are feeling the glass ceiling of one-size-fits-all tech. In this episode, James Taylor, the CEO of Particular Audience exposes how, through Artificial Intelligence and Machine Learning, Retailers can make a quantum leap in their capabilities, particularly in search, to offer consumers and advertisers a much more personalized experience. Topics covered: James' journey from investment banking to starting Particular Audience How Retailers have adapted to the Retail Media boom The unresolved issue of the Endless Isle What the likes of Amazon and Walmart are getting right in Retail Media and why other Retailers are trapped in legacy systems Why Machine Learning and AI can be Retail Media gamechangers More: Particular Audience named Lead 100 and in L'Oreal's Start up program: https://www.businesswire.com/news/home/20240729256070/en/Particular-Audience-Named-in-The-Leading-100-List-Setting-a-New-Standard-in-AI-Driven-Hyper-Personalization-for-eCommerce-Retail-Media Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Did you know that you can find Colgate toothpaste in over 200 countries? Ann Tracy, after an international career mainly in Supply Chain, has taken helm of the Sustainability Agenda in the Personal, Home and Pet care behemoth. We invited her to the podcast to learn about: Ann's path from Supply Chain into Sustainability Why Sustainability has become increasingly strategic to Colgate-Palmolive and other FMCGs Swords and Shields: from being reactive to being proactive Colgate-Palmolive's big "Ambition Pillars": 11 actions and 50 targets

Mustafa Shamseldin is Pepsico's Chief Growth & Marketing Officer for their International Foods Division. In this role, he supervises the commercial strategy and innovation for iconic brands like Lay's and Doritos at a global level. In this conversation, we explore how he takes a global approach that has a very strong local component in it. Tune into this conversation to learn about: The uniqueness of his role heading up both Growth and Marketing Pepsico's social impact Managing purposeful impact aligned with the company's goals Balancing a global strategy with a local approach Building diverse organizations

Jay Richman, VP of Product & Technology at Amazon, joins Daniel and The CPG Guys' Co-Host Sri live from Cannes Lions. Customer obsession, experimenting with new technology are at the core of Amazon. In this episode, we discuss everything from today's artificial intelligence trends to user experience improvements and of course creativity. Topics Covered: The intersection between Product, Technology and AI at Amazon Connecting AI with Amazon's customer obsession How Amazon is helping brands' journey of content and scale with AI Amazon Ads: how they are using AI to help brand creators scale amid large volumes of content

Walter Geiger is a C-Level Consumer Goods Executive that's nearly seen it all: starting with a 25-year career at Procter & Gamble, in which he worked in Europe, Asia and the US, to going solo as a Private Equity Advisor, head up East & Central Europe with Johnson & Johnson and, most recently, lead Galderma's Consumer Business from Nestlé's carve-out to IPO. He's currently Cellese Regenerative Therapeutics' Chairman and he joins Efrain and Daniel to share his journey through: His extraordinary international career path in Consumer Goods Challenger brands: the beauty of managing a non-leading brand to disrupt a category Transitioning from a publicly-listed, corporate company to a Private Equity backed environment The benefits of working in a Private Equity environment and how to apply that to Corporate/Public The role of a Chairman as opposed to a C-Level executive More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

If there is one thing we have learnt this year in The FMCG Guys Podcast is that the often overlooked B2B channel is key to the present and, especially, the future of Consumer Goods Companies. Digital is playing a key role in building the relationship between distributors, small shops, consumers with the brands. Our guest, Patricia Amaro, is arguably one of the best in the biz: she's worked in this confluence for many years, having built a platform at Unilever which is now one of the largest B2B marketplaces in Latin America, built global capabilities at Reckitt and, currently, looking after the digitalization at Mars Wrigley. Tune into this conversation to learn about: Patricia's impressive career journey from digital start-ups to building eB2B capabilities globally The strategic importance of (e)B2B in modern FMCG companies Different eB2B platforms and models Being strategic and smart when deploying globally More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Sergio Panzarella had a fast start to his career: shortly after graduating, he left his native Italy and moved to Geneva to join Procter & Gamble at their European Headquarters in Geneva. After a high-flying career at the Cincinnati-based giant and then, due to the Prestige Business Unit merger, at Coty, Sergio decided to take a surprising turn in his career: to disrupt the olive-oil category via a fantastic product with superior brand building. Learn about Sergio's journey from corporate to entrepreneurship through: His background in top-tier FMCG Why he made a step change in his career to become an entrepreneur The Olive Oil category and how he approached Marketing and brand building Transferable skills from corporate to entrepreneurship Things he would do differently in the corporate world after running his own business More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian