The FMCG Guys

Alessandro Boffi joins Christina and Daniel to speak about how Mondelez International is transforming their Global Commercial Team to reach more customers globally. This Episode is brought to you by Softserve Business Systems. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ Topics covered in this conversation: Alex's career background across Sales, Strategy, eCommerce and Global Route-to-Market in three regions The B2B channel in FMCG eB2B and digitalizing global Routes to Market More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

David Pivk is the Chief Marketing & Digital Officer at Outdoor Apparel & Equipment company Active Brands. He joins Efrain and Daniel to explain his career journey from Slovenia to NIKE and his current role and how he approaches an omni-channel world.  This Episode is brought to you by Softserve. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ In this conversation, you’ll hear about: The dynamics and balancing investments between brand and performance marketing DTC: from darling to potential headache. What’s next? Independent specialty stores’ role Building a community around a brand Leading teams in good and bad times More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian  

Rob Hollands is the Chief Executive Officer at Metacask, a premium spirits online marketplace that offers both digital and physical assets. It allows you, for example, to remotely buy a Whisky cask and get bottles delivered! With him, we explore the fascinating world of Whiskies and omni-commerce. This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/  Topics discussed:  Whisky's cult following and status as a cultural icon Consumer trends: post-covid, premiumization, online usage Creating a seamless brand experience online and offline with a premium end-to-end feel Owning your own cask More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Vitaliy Novikov is the Digital Commerce Director at Coca-Cola HBC, one of the famous beverages' main bottlers. In this conversation, we discuss front and back-end digitalization in a Consumer Goods company. This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/  Vitaliy's career path from General Management to Digital Digital B2B and B2C in the context of a Beverages company Internal capability building and upskilling for a digital-ready and data-driven organization Online Commercial Activations More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Mark Jagger, Global Sales Director at Sanofi Consumer Healthcare and Alain Attias, CEO at BayBridge Digital join Christina and Daniel to speak about the Digital Transformation journey they've been on together. Follow us on Instagram: https://www.instagram.com/fmcgguys/  In this episode, you'll hear about all the ins-and-outs of a Digital Transformation in a Consumer Goods Commercial organization leveraging Salesforce through: How have FMCG companies digitalized behind the scenes The impact of digitalization on the brand / consumer relationship Challenges, hurdles and wins in Sanofi Consumer's digital transformation Empowering Sales organizations (from Directors to reps) with technology This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/  More: Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Canada Goose is one of the key players in the premium outdoor space, especially with its iconic jackets. Their Senior Director Digital Retail EMEA, Sri Ganesh Santhiram, joins us to speak about how they are creating a true premium experience across channels. This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/  In this conversation, you'll hear about: Changing Sectors and Categories: from football to consumer goods and luxury Creating a seamless omni-channel experience Translating a luxury value proposition across Channels Balancing DTC and wholesale More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Katrina Smart heads up Retail Media in Europe for The Mars Agency. Get their Retail Media Scorecard here: https://www.themarsagency.com/post/retail-media-report-card-europe/  In this conversation, you'll hear all about the current Consumer Goods Commerce Media scenario in Europe and where it's headed to through: The evolution of Retail Media in the last 3 years Particularities of the European landscape Connected Commerce in FMCG Key challenges for Consumer Brands Action items for brand owners in the current media scenario This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/  More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Michele Dainty, Head of Shopper & Display at pladis UK & Ireland sits with Daniel at the Retail Media Summit UK to speak about Retail Media's impact on Shopper, Marketing and Sales. This Episode is brought to you by Bolt Chat AI! Visit them here:  https://www.boltchatai.com/  Tune in to hear about: Retail Media: from cardboard in a store to targeting shoppers full-funnel The impact RM has had on Shopper and Marketing In-store activations: how the data’s evolved in the last years Where Trade/Shopper Marketing sits in the current scenario Their McVitties Brand campaign More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Dario Tarulla is the SVP of Innovation Americas at Heineken, role he recenlty took up after being the CMO of Mexico. He joins Christina and Daniel to share his Marketing and Commercial wisdom. This Episode is brought to you by Bolt Chat AI! Visit them here:  https://www.boltchatai.com/  In this episode, you'll learn about: The beer footprint in the Americas Low Alcohol, mixes and lower calorie alternatives How Heineken links its brands to events to create an emotional connection Exploring DTC and platforms as commercial channels   More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Mert Damlapinar, also known as Ecommert, is an author, speaker and recognized authority in the Digital/eCom FMCG world. He's also currently Managing Principal at EPAM Systems after a tenured career in Digital with the likes of Mondelez or L'Oréal. This Episode is brought to you by Bolt Chat AI! Visit them here:  https://www.boltchatai.com/  He joined Daniel live at Henkel's Regional HQ in Vienna to speak about: The Bermuda Triangle: sales, marketing and data Using Data as a common language to break cross-functional silos The eras of eCommerce: Dawn, Bricks-to-Clicks and Highly Personalized Consumer era Moving to Europe after over a decade living in the US and key observations of the European eCom Grocery market How can European FMCG Brands make the most of eCommerce in 2024 Re-listen Mert's appearence on The CPG Scoop: https://www.cpgscoop.com/mert-damlapinar-principal-cpg-business-consulting-epam-systems/  Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian