The FMCG Guys

Marlies Gebetsberger is the SVP and Head of Philips Personal Health Western Europe. In this episode, we explore how their portfolio, based on the Philips innovative DNA, has a real impact on people's lives. We also reflect on Marlies' learnings during her career and the leadership she's developed: Compassionate Candor, a philosophy based on caring personally and challenging professionally, always with the ultimate success of people in mind. Tune into this conversation to learn about: Marlies' career path from Marketing to General Management Learning how to be a leader while growing a career Radical Candor and combining care with performance A reflection on the evolution of the corporate world Philips' portfolio and how it's impacting millions daily How they won a Cannes Lion with an ambitious refurbishment program More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

With a background in companies like Accenture, Procter & Gamble, Boston Consulting Group, and Google; it's safe to say that not many people have Eric Gregoire's experience. Now the VP of Global Strategic Marketing & Digital Transformation at Bayer Consumer Healthcare, he comes to the podcast to speak about how he's grown his career between Marketing and Digital while making decisive moves that give him have a unique point of view on business today and tomorrow. Tune into this episode to hear about: How switching from FMCG to Consulting, then Tech and now back in Consumer has shaped Eric's approach to business and leadership The evolution of Marketing in the last couple of decades Eric's main priorities in Digital and Marketing Will Marketing and Digital merge in the future, or will they remain separate? AI and other innovations More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Peak season is just around the corner. With Prime Day, Singles Day, Black Friday and Christmas later on. We invited Nabil Malouli, who heads up eCommerce at the one of the world's largest logistics companies, DHL, to better understand how the best companies in FMCG and Retail are preparing for the an upcoming peak season with many topics on the table: inflation, post-covid, excess inventories… and more. Here are some of the discussion points in this conversation: How best in class companies are preparing for covid Must-do's ahead of peak season Learnings from the past The role of current disruptions Excess inventories Covid seasonality effect

Our guests in this episode are Nick Hinsley, Chief Revenue Officer at the unified Retail Media Network Platform, Zitcha; and Jack Johnson, Head of Retail Media and Data at UK-based Online-only supermarket Ocado. They join the podcast together to speak about how they are teaming up to launch the exciting Retail Media Network Ocado Ads, which aims to be the most flexible network in the market, and a blueprint and model to follow for other Retailers. Tune in to learn about: Ocado's position in the market and the reason for its historical dominance online Zitcha's role in the Retail Media landscape How Ocado will differentiate itself as a Media network being online-only Ocado Ads Manager powered by Zitcha's potential around data, self-serve and innovation and test & learn How advanced planning tools will make Ocado differentiate their offering to Brands More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

The CPG Guys are joined by Neel Arora, Global Head of eCommerce at Nestlé, the world's largest food & beverage consumer goods manufacturer. Joining PVSB in co-hosting this episode is FMCG Guys host Daniel Torres Dwyer. Follow Neel on LinkedIn at: https://www.linkedin.com/in/neel-arora-60912130/ Follow Nestlé on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/ Follow Nestlé online at: https://www.nestle.com/ Listen to Neel's first episode of the CPG Guys podcast: http://cgguys.com/neelarora Neel answers these questions: You took a sabbatical and were able to do so many things most wait until they are retired. How was the experience and what would you pass on to others? Let's stay on this topic, since it's not talked about most - tell us how you relaxed, made peace with your decision to recharge and what activities did you do to recharge? How did it feel to come back to work and adjust again into a routine at work? You lead global ecommerce for the world's largest food manufacturer, what is a day in the life of Neel? How does global leadership work? How many countries do you work with? How does a global team measure for success - what metrics do you create for accountability and how do you measure against it and ensure success for the consumer? How do you align country by country for outcomes at the digital shelf? Global capabilities - SCANR was how Sri thought about it at JnJ. What's the latest with content? Does it make a difference any more in a digital creator economy? How do you integrate social commerce into what you do? As we wrap up this episode, let's talk trends - what are you keeping up with these days? What matters - AI, clean rooms, what else?

In this episode, we are joined by two executives representing two of the most important companies in Foods: Jaime Liriano, Head of Marketing Northern Europe at General Mills and Iñigo Garcia, Director, Global Insights & Analytics at McDonald's. With them, we take a deep dive into how these two companies capture food trends and then add them to their respective portfolio and menus. Tune in to learn about: Current food trends Spotting new food trends How an FMCG player like General Mills looks at Out-of-Home to innovate their portfolio Balancing a global and local portfolio The impact of the healthy trend How the proliferation of data has changed the role of Insights and Marketing Leveraging data to deliver disproportionate growth More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Sean Summers, CMO and Head of Ads at Mercado Libre, shares insights on leading the eCommerce giant in Latin America. He discusses his transition from FMCG to eCommerce, emphasizing the importance of calculated risks in career decisions. Sean highlights Mercado Libre's impressive growth, boasting three times more users than in 2019, and explains their innovative advertising strategies. He also delves into the interplay of marketing and product experience, and the booming potential of retail media as the company eyes future expansion.

Andreas Reiffen is a staple name in the Consumer Goods eCommerce world. As the CEO and Founder of Crealytics, he launched the industry's first retail media Supply-side Platform. Now, after the big boom of Retailers' own Networks, he's ready to change the game in with his new venture: Pentaleap, a spin-off focused designed to enable an open, efficient Retail Media ecosystem. In this conversation you'll hear about: Andreas' background as an entrepreneur Why he's decided to start Pentaleap (and an interesting origin to the name!) The current Retail Media scenario and why Brands and Retailers have reasons to be unhappy Google and Microsoft's foreseeable role in the Media & Marketing Mix Problems with standardization and measurement The Next 2 years: towards a more consolidated, programmatic media More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our guest, Hannah Skardon, has a remarkable career in Fast Moving Consumer Goods: fast, international, and cross-functional. With that background, she's taken the challenge of leading Retail Media at the company where she's grown her career: Reckitt, the leading Health & Hygiene company. In this episode, she joins Efrain and Daniel to speak about her learnings in going from local to global and back again, moving countries and, now, facing the challenge of winning on the digital shelf. Topics discussed: How someone with a Brand Marketing Background approaches eCommerce Demystifying Digital across functions Must do's for brands on the Digital Shelf: getting the basics right Retail Media compared to classic Shopper Marketing and its fit in a company's overall Marketing Mix AI and other Emerging tech that will impact our industry More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

In a day & age where Brands are becoming more and more obsessed with understanding with their consumers, Conversational Commerce seems to be the final means to that end. But how can brands effectively engage the consumer in a two-way dialog? Well, Pietro Cammerini from Merx may have the solution: Whatsapp. With 97% open and 70% engagement rates and 150 Billion daily messages, this could be the untapped channel to unlock true consumer understanding. This, combined with cutting-edge AI tech, could be a game changer for your brand. Tune in to learn about: Pietro's background in Accenture working with FMCG companies Starting a Conversational Commerce company and getting backing from Antler, one of the world's top Venture Capital firms What a customer journey looks like on Whatsapp Different use cases across the full marketing funnel Benefits and recommendations of use for FMCG Brands More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian