189. Iñigo Garcia (McDonald's) and Jaime Liriano (General Mills): Global Food Trends

In this episode, we are joined by two executives representing two of the most important companies in Foods: Jaime Liriano, Head of Marketing Northern Europe at General Mills and Iñigo Garcia, Director, Global Insights & Analytics at McDonald's. With them, we take a deep dive into how these two companies capture food trends and then add them to their respective portfolio and menus.

Tune in to learn about:

• Current food trends
• Spotting new food trends
• How an FMCG player like General Mills looks at Out-of-Home to innovate their portfolio
• Balancing a global and local portfolio
• The impact of the healthy trend
• How the proliferation of data has changed the role of Insights and Marketing
• Leveraging data to deliver disproportionate growth

More:

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• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian