The FMCG Guys 187. Andreas Reiffen, CEO at Pentaleap on The $100B Question: How to Create a Better Retail Media Ecosystem?
Sep 4, 2024
48:27
Andreas Reiffen is a staple name in the Consumer Goods eCommerce world. As the CEO and Founder of Crealytics, he launched the industry’s first retail media Supply-side Platform. Now, after the big boom of Retailers' own Networks, he's ready to change the game in with his new venture: Pentaleap, a spin-off focused designed to enable an open, efficient Retail Media ecosystem.
In this conversation you'll hear about:
- Andreas' background as an entrepreneur
- Why he's decided to start Pentaleap (and an interesting origin to the name!)
- The current Retail Media scenario and why Brands and Retailers have reasons to be unhappy
- Google and Microsoft's foreseeable role in the Media & Marketing Mix
- Problems with standardization and measurement
- The Next 2 years: towards a more consolidated, programmatic media
More:
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- Audio Mixing by Rodrigo Chávez
- Voice Acting by Jason Martorell Parsekian