181. James Taylor, CEO at Particular Audience: How to Grow Your Retail Media Revenue with AI

The surge of Retail Media, pioneered by Amazon and followed by other Retailers, has changed the Fast Moving Consumer Goods industry forever. A good two years after joining the party, a lot of Retailers (and Advertisers!) are feeling the glass ceiling of one-size-fits-all tech. 

In this episode, James Taylor, the CEO of Particular Audience exposes how, through Artificial Intelligence and Machine Learning, Retailers can make a quantum leap in their capabilities, particularly in search, to offer consumers and advertisers a much more personalized experience.

Topics covered:

• James' journey from investment banking to starting Particular Audience
• How Retailers have adapted to the Retail Media boom
• The unresolved issue of the Endless Isle 
• What the likes of Amazon and Walmart are getting right in Retail Media and why other Retailers are trapped in legacy systems
• Why Machine Learning and AI can be Retail Media gamechangers

More:

• Particular Audience named Lead 100 and in L'Oreal's Start up program:  https://www.businesswire.com/news/home/20240729256070/en/Particular-Audience-Named-in-The-Leading-100-List-Setting-a-New-Standard-in-AI-Driven-Hyper-Personalization-for-eCommerce-Retail-Media 
• Follow us on Instagram: https://www.instagram.com/fmcgguys/ 
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian