Sergio Panzarella had a fast start to his career: shortly after graduating, he left his native Italy and moved to Geneva to join Procter & Gamble at their European Headquarters in Geneva. After a high-flying career at the Cincinnati-based giant and then, due to the Prestige Business Unit merger, at Coty, Sergio decided to take a surprising turn in his career: to disrupt the olive-oil category via a fantastic product with superior brand building.

Learn about Sergio’s journey from corporate to entrepreneurship through:

His background in top-tier FMCG
Why he made a step change in his career to become an entrepreneur
The Olive Oil category and how he approached Marketing and brand building
Transferable skills from corporate to entrepreneurship
Things he would do differently in the corporate world after running his own business

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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian

176. Sergio Panzarella, Founder & CEO at Food for Health (Olixir): De-Commoditizing Olive Oil with Superior Brand Building