The Speaking Club: Mastering the Art of Public Speaking

It was while Vicky and Debbie were working for a large event management company when they realised there was a gap in the market for an agency that would deliver inspiring events to help clients achieve their goals...so they decided to start ZiaBia. That was in 2012 and they are still going strong, despite the current challenges. They and their team have delivered a range of events internationally for some of the biggest charities and organisations, from small, intimate affairs to large conferences with thousands of delegates.  As many of you are creating your own events, I thought it would be useful to explore what makes an event successful. Of course, I couldn’t miss the opportunity to get the lowdown on what event organisers are looking for in speakers too!  Make sure you listen to find out what you need to have in place and deliver to get more bookings, whether it’s a virtual event or a live one. Enjoy!   What you’ll discover: Why it’s so critical to follow your passion rather than the money. That the budget is not the most important factor for a successful event and what you should be focusing on instead.  The little touches that make the difference. How online events compare to face to face ones and why in person events will always return. Tips on marketing an event to get people there. Why you need to be clear on the event goals and messaging to secure a great delegate experience.  The secret to making an event run smoothly.  What happens behind the scenes of speaker selection for events. The critical marketing assets event organisers are looking for when booking a speaker. Why speakers can make or break an event. What makes a great speaker from an event management perspective. Why excellence is more important than perfection.   All things Zia Bia: Website: https://ziabia.co.uk Facebook: @ziabia LinkedIn: @ziabia   Books: ‘Becoming’ by Michelle Obama   Resources: https://www.saraharcher.co.uk/interview https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge  https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com  Thanks for listening!  To share your thoughts:                                                       leave a comment below.     Share this show on Twitter, Facebook or LinkedIn. To help the show out:  Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Positive reviews of your product or service are worth their weight in gold…and that’s why it’s so critical to know how to get them, what should be in them and how to present them to maximise their impact.  In my experience though many of us are losing out on the power and benefits of testimonials for a number of reasons: We miss opportunities to get them. We’re so grateful if someone says they will give us one that we don’t tell them what we want them to cover. We don’t put them in the right format.  We overlook potential ways to leverage them. Given the impact of social proof to build trust, overcome objections and connect at an emotional level I thought it was worth learning the ins and outs of testimonials for my own business…and of course sharing what I’ve discovered with you too. Enjoy!  What I’m going to cover:     Why testimonials are so valuable     Top 3 mistakes businesses make with testimonials     The two kinds of evidence you need on your site     The different types of testimonial     How to ask for a testimonial     Opportunities not to be missed     Ideal length for quote testimonials     Seven tips for success with testimonials     Software suggestion Thanks for listening! To share your thoughts:     leave a comment below.     Share this show on Twitter, Facebook or LinkedIn. To help the show out:       Leave an honest review on apple podcast. Your ratings and review really help get the word out and I read each one.       Subscribe on iTunes. See you next time. Resources: https://www.thespeakingclub.com/masterclass Speaking Club Testimonial Animation https://judge.me https://www.standoutpitch.com https://www.saraharcher.co.uk/challenge https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk

Devora Zack has carved out a reputation as a networking guru, and what she has to share is valid whether it’s networking online or eyeball to eyeball.  She’s been featured in many publications and media such as the Wall Street Journal, Forbes, USA Today, Women’s Health and Fast Company - to name but a few! She’s also won numerous awards and written many books, including her best-selling ‘Networking For People Who Hate Networking’ which is currently circulating in 45 different languages! If that’s not enough Devora is a global keynote speaker and leadership consultant to some of the biggest names in the world! I know you’re going to love this episode, as there are so many nuggets of wisdom to pick up! Enjoy! What you’ll discover: Why networking is the opposite to what most people believe Why authenticity is key to successful networking The 3 key differences between being an introvert and extrovert, and the role that temperament and behaviour play in both. How to approach networking, whether you’re an introvert or extrovert How to end and enter the conversation Devora’s (4) top tips for getting the most out of a networking event What to consider in your follow-up  Addressing the balance of speaking and listening in networking conversations Why making an effort to focus conversations on ‘the good’ can enhance your networking How W.A.I.T.ing can help you interact at networking events Why multitasking is not the most effective way to get things done   All things Devora: Website: https://www.myonlyconnect.com Facebook: https://www.facebook.com/devora.zack  LinkedIn: https://www.linkedin.com/in/devora-zack Books Networking for People Who Hate Networking Singletasking: Get More Done One Thing at a Time Managing for People Who Hate Managing   Recommended Book: The Phantom Toll Booth by Norton Juster   Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com   Thanks for listening! To share your thoughts:                                                    leave a comment below.  Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

The online space is becoming more crowded than ever as more entrepreneurs make the switch to save their business.  This means that standing out and building a tribe who want to buy your stuff is going to be more challenging than ever before.  So, what should you do if you’re having these sorts of thoughts and feelings:  “I can’t get people to easily understand what I do” “I don’t know where to start in getting my message across” “I find the sales part of speaking uncomfortable and awkward”  “My business doesn’t stand out” “I can’t seem to connect with people” “I feel like my talks are boring” “I can’t communicate the value of what I do” “I can’t keep people engaged.” “It just feels so forced when I speak, not like me at all.” If you can relate to one or more of these and you want to stand out and sell more, then this three-part podcast series is for you.   In part three I’m going to be sharing the secret blueprint I learned from a street performer for marketing and sales success...and I’ll be covering when and how the different types of stories I talked about in part two fit into the model.  If you want to have more engagement and impact with your speaking you’ll want to listen to this show! Enjoy!  What you’ll discover: The things that remain vital in all different forms of marketing communication  The secret credo for sales success handed down for centuries. The different types of story you can use and what for. When you should be using your stories in your talk. Resources: https://www.thespeakingclub.com/masterclass https://www.saraharcher.co.uk/challenge https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com Thanks for listening! To share your thoughts:                                                       leave a comment below.     Share this show on Twitter, Facebook or LinkedIn. To help the show out:     Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.     Subscribe on iTunes.

Fredrik Haren is an international speaker on creativity and change and the author of ten books, including ‘The Idea Book’ which was included in ‘The 100 Best Business Books of All Time’.  For the last 2 decades Fredrik has been travelling the world to learn as much as he can about creativity from people who are out there doing fascinating things. He has been praised for his “unusually effective speaking style of combining humor and audience interaction with useful content”.  In this episode, we’re talking about the importance of creativity in your speaking and your business, and you’ll pick up some brilliant tips for both! Enjoy! What you’ll discover: How you define an ‘expert’ speaker. Why Frederik thinks people who say they aren’t creative are cowards. Who we should compare ourselves to in relation to how creative we are. Why scheduling creative time can help you become inspired. The definition of an idea. How I lost the opportunity to win $1000! The most important part of the creative process.  Why we need to get the balance right between confidence and doubt for creative success.  What idea perception and why it’s so important right now. How creativity can be found in the most unexpected places. The ‘moment of nothing’...what it is and why so many of us get stuck there.  Three tips you can use to kickstart your creativity today. Why you need to discover your inner theme. The most interesting speaking topics. Tips for getting your talk to resonate with multinational audiences.  How the best speakers use stories.  All things Fredrik: Website https://www.fredrikharen.com Youtube Fredrik Haren - The Creativity Explorer https://www.theworldofcreativity.com https://www.theprofessionalspeaker.com LinkedIn - Frederik Haren Books: The Idea Book by Fredrik Haren How to Become a Global Keynote Speaker by Frederik Haren Lateral Thinking by Edward De Bono Resources: Universal Themes Episode https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com  Thanks for listening!  To share your thoughts:                                                       leave a comment below.     Share this show on Twitter, Facebook or LinkedIn.  To help the show out:     Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.     Subscribe on iTunes.

The online space is becoming more crowded than ever as more entrepreneurs make the switch to save their business.   This means that standing out and building a tribe who want to buy your stuff is going to be more challenging than ever before.   So, what should you do if you’re having these sorts of thoughts and feelings:  “I can’t get people to easily understand what I do” “I don’t know where to start in getting my message across” “I find the sales part of speaking uncomfortable and awkward”  “My business doesn’t stand out” “I can’t seem to connect with people” “I feel like my talks are boring” “I can’t communicate the value of what I do” “I can’t keep people engaged.” “It just feels so forced when I speak, not like me at all.” If you can relate to one or more of these and you want to stand out and sell more, then this three-part podcast series is for you.   In part two I’m going to be covering all the key questions you might have about storytelling so that you can start using them to grow your business. Enjoy!  What you’ll discover: What is meant by ‘story’ in speaking and marketing. The different types of story you can use and what for. How long your stories should be. Where you should be using stories. The best place to find stories to use in your speaking and marketing. Resources: https://www.saraharcher.co.uk/challenge https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com  Thanks for listening! To share your thoughts:                                                       leave a comment below.     Share this show on Twitter, Facebook or LinkedIn. To help the show out:     Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. ·      Subscribe on iTunes.

Jade Jeffers left the city to slow down and fight a progressive illness. After she moved to the coast, she not only rekindled her love of art, but she found contentment in her life.   She is now a beachcombing artist and sells her work all over the world. In transitioning to be an artist, Jade also had to become an entrepreneur realising that in order to share her work she would need to speak to sell.  In this show, Jade talks about her journey, how she finds the stories behind her pieces and how she ‘reads’ her audiences before making her pitches.  Enjoy!  What you’ll discover: How Jade turned her life upside down to reconnect with her passion, find a simpler existence and slow down her progressive illness. How she handles feedback about her art. What made Jade choose beachcombing art. How she chooses the objects that become her artwork and then creates the stories from them. The humour that Jade injects into her art and the characters that she brings to life.  The journey she has gone on to feel comfortable selling and speaking.  How Jade reads the body language of the potential customer to influence how she pitches. Jade’s tips for finding stories.  All things Jade Jeffers: https://www.jjsbeachcombingart.com Facebook @jjsbeachcombingart Instagram @jjsbeachcombingart Books: Catcher in the Rye by JD Salinger Resources: https://www.saraharcher.co.uk/challenge https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com  Thanks for listening! To share your thoughts:                                                       leave a comment below.     Share this show on Twitter, Facebook or LinkedIn. To help the show out:     Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.     Subscribe on iTunes.  

Whilst social distancing means everyone has more room in real life, Covid-19 has resulted in the online space becoming more crowded than ever as more entrepreneurs make the switch to save their business.  This means that standing out and building a tribe who want to buy your stuff is going to be more challenging than ever before.  So, what should you do if you’re having these sorts of thoughts and feelings:  “I can’t get people to easily understand what I do” “I don’t know where to start in getting my message across” “I find the sales part of speaking uncomfortable and awkward”  “My business doesn’t stand out” “I can’t seem to connect with people” “I feel like my talks are boring” “I can’t communicate the value of what I do” “I can’t keep people engaged.” “It just feels so forced when I speak, not like me at all.” If you can relate to one or more of these and you want to stand out and sell more, then this three-part podcast series is for you.   Ok, let’s kick off with the first thing you need to do, which is avoid these seven deadly sins of speaking online. Enjoy! What you’ll discover: The audience buttons you need to push with your message. The big mistake people make when creating their message. Why you shouldn’t just keep sharing ‘how to’ content.  Why your sales message shouldn’t be the primary focus of your webinar or video. How you can get lost in someone else’s persona Why you need to make your message ‘sticky’ The ‘RuPaul’ rule tweak that you need to apply to your speaking Resources: https://www.saraharcher.co.uk/challenge https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com Thanks for listening!  To share your thoughts:                                                       leave a comment below.     Share this show on Twitter, Facebook or LinkedIn. To help the show out:     Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.     Subscribe on iTunes.  

Michael Arterberry took sanctuary in sports to distract from the fear and hardship he faced at home growing up. As an adult, he recognised that his ability to stay resilient, keep perspective and positive during the trials of his childhood was not something everyone facing the same challenges was able to do. That epiphany led to a life dedicated to helping others find their way through the challenges life throws at them to discover their place of peace. Michael says “I can’t change your circumstances, but I can help change your perspective.” That’s what his talks and transformational coaching programs do and in this show he is sharing his journey, and some of the tips and techniques he uses with people to manage those difficult situations. He also shares how he puts his talks together and some of his secret speaking tricks that inspire, lead, and encourage people to choose the right path for them. Enjoy! What you’ll discover: How his humble beginnings and difficult childhood shaped Michael and led to what he does today? Why you need to ‘shake off the dirt’ in order to achieve success. How Michael communicates with kids to create ‘aha’ moments that give them a fresh perspective and start. Why teachers are also transformed by Michael’s work.  What made Michael switch into motivational speaking and how he made the transition into speaking to adult audiences? How we need to shift from being the passenger to the driver of your car.  The impact of African American communities spreading out to more affluent white  communities and Michael’s role in bringing them together. How Michael connects to himself and the audience to get great results from his speaking and how to do this. The winning combination to be a successful speaker. Why stories are such a critical tool in Michael’s speaking and teaching tool chest All things Michael Arterberry: Https://www.shakethedirtexperience.com Https://www.michaelarterberry.com https://www.youthvoicescentre.org Twitter @MichaelArterberry Facebook @MichaelArterberry Books: The Dream Giver by Bruce Wilkinson Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.saraharcher.co.uk/challenge https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com Thanks for listening! To share your thoughts:                                                       leave a comment below.     Share this show on Twitter, Facebook or LinkedIn. To help the show out:     Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.     Subscribe on iTunes.

Over 51% of the US population has listened to a podcast, 37% in Canada and one in eight people in the UK regularly listen to them. The stats show that the numbers of podcast listeners are growing across the globe...I can vouch for this as The Speaking Club is now listened to in 159 countries! As well as the audience growing, so are the numbers of podcasts with 192,000 new ones launched just last year.  So what does this mean for speakers, authors and online entrepreneurs?  It means that if you’re not already leveraging this platform for growing your brand, audience and business, then you should be.  I have many people approach me to get a guest spot on this show with poor pitches that don’t do them any favours. For the people that do make it on, not all are maximising the opportunity it offers.  That’s why I decided to put this episode together. I want to help you avoid the pitfalls and become an AWESOME podcast guest so that you can get get your message out there further and faster  Enjoy! What you’ll discover: Which podcasts to approach. How to approach podcasters. What you need to have prepared for the interview. How to add value to the podcaster and set yourself up for success. The double win that will grow your audience and strengthen your relationship. The importance of sharing to your own audience. The AWESOME framework that pulls this all together.  Resources: Episode 003 -How to Create a Killer Elevator Pitch https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com Thanks for listening! To share your thoughts:                                                       leave a comment below.     Share this show on Twitter, Facebook or LinkedIn. To help the show out:     Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.     Subscribe on iTunes.