The Speaking Club: Mastering the Art of Public Speaking

I truly believe that speaking is marketing, because no matter whether it's a project, change, idea or a product or service...you've got to sell it to get people buying in or buying your stuff. As speakers we have to be great copywriters too… because the words that we speak have to be relatable and compelling. Combined with storytelling, humour and performance skills, these words have to inspire and motivate our audience to say 'yes' and take action. Besides the marketing that we do with our talks on our 'stage', whether that's online, or in front of a 'live' audience, we need to use the power of marketing to get the opportunities to speak to audiences in the first place. Given all this, I would urge you to hang on every word of my guest on this episode… Brian Kurtz. He's been a pioneer of direct response marketing for the last 40 years, and he's worked with and been mentored by some of the legends in this arena. He's also been speaking about direct response marketing for over 30 years, and in this show he's sharing some of the biggest lessons he's learned from those legends with you. Enjoy! What you'll discover: Exactly what direct marketing is and why Brian fell in love with it. The importance of tracking results and using them as your guide to success. Why speaking to the right audience is the most important for direct marketing and speaking. How Brian created a $40,000,000 turnover from books that were gathering dust on bookshop shelves. How Brian cracked infomercials after 15 years and made $200,000,000 from selling books! The $900 book written in 1966, that led me to find Brian and why it has lessons that are relevant for both speakers and marketers today. Why Brian created 'Overdeliver' and how he nearly died the day after it was published. What it means to 'fish without bait' in marketing. The power of contribution in creating powerful relationships and growing your business. The three most important aspects of direct marketing to use in your business. Why speaking is an important skill set and strategy for a direct marketer to have. The reason it's important to know your strengths and weaknesses as a speaker. The most important things you can do as a speaker to make sure your message lands. All things Brian Kurtz: Websites: Https://www.overdeliverbook.com Https://www.briankurtz.net Https://www.thelegendsbook.com Facebook: @briankurtz LinkedIn: https://www.linkedin.com/in/brian-kurtz-a1934/ https://www.thedolectures.com Books: Breakthrough Advertising by Eugene Schwartz The Alchemist by Paula Coehlo Give and Take by Adam Grant The Fountainhead by Ayn Rand Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

You can have a great idea, product, or service, and be a great speaker, but if you don't have clarity around who you're serving, their story and your mission message, then your business is built on sand. Yet so many of us miss this critical piece of the speaking and marketing puzzle. In this show, I'm going to cover why these things are so important, the thinking that stops people from creating this clarity and focus, and I'm going to be giving you the steps you need to take to find and define your mission message, customer, and their story. I hope you enjoy the show! What you'll discover: Why your mission message is critical to your business success. The reasons why people fail to get this vital piece of work done. Why you should think about who isn't the right audience for you. How to discover your customer characteristics. The steps for defining your customer. What should be covered in your customer story. Your transformational statement. The questions that will help you discover your mission message. Enjoy! Resources: https://www.saraharcher.co.uk/interview https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Patti Dobrowolski poured her heart and soul into her dream, and then watched it fall apart. She was so embarrassed by her failure that she decided she had to skip town and reinvent herself. As a performance artist in New York, a throwaway question from a friend got stuck in her head and was the spark that ignited her true calling. To help people harness the power of visual goal setting to bring their dreams into existence. Patti has since helped individuals and companies harness this power to get clarity and focus and to build the momentum they need to make it all happen. She has many, many examples in her own life, and in those of her clients that illustrate the power of her work and she's going to be sharing those and how it all works on this show. Enjoy! What you'll discover: How Patti envisioned her way onto Broadway. Why drawing a picture of your future is 42% more likely to bring it into existence. Why you don't need to be great at drawing to use this tool. How you can train your brain to work for you rather than become a victim to it. Why you need to dial down your limiting beliefs and dial up your imagination. The internal or external challenges Patti encountered getting the new concept off the ground. The three keys to success, and how you can use them to achieve your dreams. How speaking fits into Patti's work and how has it helped to grow her brand and business? Why you need to understand what your message is and why you're different to everybody else. Your authentic self is one of the most important things you need to find as a speaker. Why you need to be discerning about the feedback you accept from other people. How TEDx is still a great platform for sharing your message especially if you're a new speaker. The most important thing Patti thinksa speaker can do to help their message land with an audience. All things Patti Dobrowolski: Website: https://www.upyourcreativegenius.com https://www.creativegeniusyou.com Facebook: https://www.facebook.com/upyourcreativegenius/ Twitter: https://twitter.com/PDobrowolski LinkedIn: https://www.linkedin.com/in/patti-dobrowolski-532368/ Patti's TEDx Talk 'Draw Your Future' Patti's TEDx Talk Creative Genius You' Books: Limitless by Jim kwik Resources: https://www.saraharcher.co.uk/interview https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Many people have felt like the rug has been pulled away from underneath them with what has happened in 2020, but from adversity can come new opportunities that had never been on our radar before. I want to talk to you today about one of those opportunities, and a strategy you may not have actively considered before for sharing your message. That is podcast interviews. Many people have seen the potential and begun utilising the incredible power of this platform to spread the word about their idea, product or service. BUT, if that's not you, then I want to persuade you that now is the time to start! In this show I'm going to walk you through the compelling reasons for making podcast interviews one of your key speaking channels and marketing strategies from here on in. I'm also going to share the steps you need to take to start making it work for you. Enjoy! What I'm going to cover: The incredible statistics that make this strategy a 'no-brainer'. The basics of what you need to have before you start approaching hosts. One of the key mistakes many people make when choosing podcasts to approach for an interview. Why some things should always be personal… Why you need to channel Jerry McGuire in your approach. What most people leave out of their strategy that's costing them results. The myth that could limit your impact. Set yourself up for success. Why you need to consider how to maximise the power of your interview. The speaking tool you need to make sure you have with you. A software that can help. Thanks for listening! To share your thoughts: Leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time. Resources: https://online.thespaceuk.com https://www.saraharcher.co.uk/interview https://www.standoutpitch.com https://www.saraharcher.co.uk/challenge https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk https://www.matchmaker.fm

It was while Vicky and Debbie were working for a large event management company when they realised there was a gap in the market for an agency that would deliver inspiring events to help clients achieve their goals...so they decided to start ZiaBia. That was in 2012 and they are still going strong, despite the current challenges. They and their team have delivered a range of events internationally for some of the biggest charities and organisations, from small, intimate affairs to large conferences with thousands of delegates. As many of you are creating your own events, I thought it would be useful to explore what makes an event successful. Of course, I couldn't miss the opportunity to get the lowdown on what event organisers are looking for in speakers too! Make sure you listen to find out what you need to have in place and deliver to get more bookings, whether it's a virtual event or a live one. Enjoy! What you'll discover: Why it's so critical to follow your passion rather than the money. That the budget is not the most important factor for a successful event and what you should be focusing on instead. The little touches that make the difference. How online events compare to face to face ones and why in person events will always return. Tips on marketing an event to get people there. Why you need to be clear on the event goals and messaging to secure a great delegate experience. The secret to making an event run smoothly. What happens behind the scenes of speaker selection for events. The critical marketing assets event organisers are looking for when booking a speaker. Why speakers can make or break an event. What makes a great speaker from an event management perspective. Why excellence is more important than perfection. All things Zia Bia: Website: https://ziabia.co.uk Facebook: @ziabia LinkedIn: @ziabia Books: 'Becoming' by Michelle Obama Resources: https://www.saraharcher.co.uk/interview https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Positive reviews of your product or service are worth their weight in gold…and that's why it's so critical to know how to get them, what should be in them and how to present them to maximise their impact. In my experience though many of us are losing out on the power and benefits of testimonials for a number of reasons: We miss opportunities to get them. We're so grateful if someone says they will give us one that we don't tell them what we want them to cover. We don't put them in the right format. We overlook potential ways to leverage them. Given the impact of social proof to build trust, overcome objections and connect at an emotional level I thought it was worth learning the ins and outs of testimonials for my own business…and of course sharing what I've discovered with you too. Enjoy! What I'm going to cover: Why testimonials are so valuable Top 3 mistakes businesses make with testimonials The two kinds of evidence you need on your site The different types of testimonial How to ask for a testimonial Opportunities not to be missed Ideal length for quote testimonials Seven tips for success with testimonials Software suggestion Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on apple podcast. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time. Resources: https://www.thespeakingclub.com/masterclass Speaking Club Testimonial Animation https://judge.me https://www.standoutpitch.com https://www.saraharcher.co.uk/challenge https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk

Devora Zack has carved out a reputation as a networking guru, and what she has to share is valid whether it's networking online or eyeball to eyeball. She's been featured in many publications and media such as the Wall Street Journal, Forbes, USA Today, Women's Health and Fast Company - to name but a few! She's also won numerous awards and written many books, including her best-selling 'Networking For People Who Hate Networking' which is currently circulating in 45 different languages! If that's not enough Devora is a global keynote speaker and leadership consultant to some of the biggest names in the world! I know you're going to love this episode, as there are so many nuggets of wisdom to pick up! Enjoy! What you'll discover: Why networking is the opposite to what most people believe Why authenticity is key to successful networking The 3 key differences between being an introvert and extrovert, and the role that temperament and behaviour play in both. How to approach networking, whether you're an introvert or extrovert How to end and enter the conversation Devora's (4) top tips for getting the most out of a networking event What to consider in your follow-up Addressing the balance of speaking and listening in networking conversations Why making an effort to focus conversations on 'the good' can enhance your networking How W.A.I.T.ing can help you interact at networking events Why multitasking is not the most effective way to get things done All things Devora: Website: https://www.myonlyconnect.com Facebook: https://www.facebook.com/devora.zack LinkedIn: https://www.linkedin.com/in/devora-zack Books Networking for People Who Hate Networking Singletasking: Get More Done One Thing at a Time Managing for People Who Hate Managing Recommended Book: The Phantom Toll Booth by Norton Juster Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

The online space is becoming more crowded than ever as more entrepreneurs make the switch to save their business. This means that standing out and building a tribe who want to buy your stuff is going to be more challenging than ever before. So, what should you do if you're having these sorts of thoughts and feelings: "I can't get people to easily understand what I do" "I don't know where to start in getting my message across" "I find the sales part of speaking uncomfortable and awkward" "My business doesn't stand out" "I can't seem to connect with people" "I feel like my talks are boring" "I can't communicate the value of what I do" "I can't keep people engaged." "It just feels so forced when I speak, not like me at all." If you can relate to one or more of these and you want to stand out and sell more, then this three-part podcast series is for you. In part three I'm going to be sharing the secret blueprint I learned from a street performer for marketing and sales success...and I'll be covering when and how the different types of stories I talked about in part two fit into the model. If you want to have more engagement and impact with your speaking you'll want to listen to this show! Enjoy! What you'll discover: The things that remain vital in all different forms of marketing communication The secret credo for sales success handed down for centuries. The different types of story you can use and what for. When you should be using your stories in your talk. Resources: https://www.thespeakingclub.com/masterclass https://www.saraharcher.co.uk/challenge https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Fredrik Haren is an international speaker on creativity and change and the author of ten books, including 'The Idea Book' which was included in 'The 100 Best Business Books of All Time'. For the last 2 decades Fredrik has been travelling the world to learn as much as he can about creativity from people who are out there doing fascinating things. He has been praised for his "unusually effective speaking style of combining humor and audience interaction with useful content". In this episode, we're talking about the importance of creativity in your speaking and your business, and you'll pick up some brilliant tips for both! Enjoy! What you'll discover: How you define an 'expert' speaker. Why Frederik thinks people who say they aren't creative are cowards. Who we should compare ourselves to in relation to how creative we are. Why scheduling creative time can help you become inspired. The definition of an idea. How I lost the opportunity to win $1000! The most important part of the creative process. Why we need to get the balance right between confidence and doubt for creative success. What idea perception and why it's so important right now. How creativity can be found in the most unexpected places. The 'moment of nothing'...what it is and why so many of us get stuck there. Three tips you can use to kickstart your creativity today. Why you need to discover your inner theme. The most interesting speaking topics. Tips for getting your talk to resonate with multinational audiences. How the best speakers use stories. All things Fredrik: Website https://www.fredrikharen.com Youtube Fredrik Haren - The Creativity Explorer https://www.theworldofcreativity.com https://www.theprofessionalspeaker.com LinkedIn - Frederik Haren Books: The Idea Book by Fredrik Haren How to Become a Global Keynote Speaker by Frederik Haren Lateral Thinking by Edward De Bono Resources: Universal Themes Episode https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

The online space is becoming more crowded than ever as more entrepreneurs make the switch to save their business. This means that standing out and building a tribe who want to buy your stuff is going to be more challenging than ever before. So, what should you do if you're having these sorts of thoughts and feelings: "I can't get people to easily understand what I do" "I don't know where to start in getting my message across" "I find the sales part of speaking uncomfortable and awkward" "My business doesn't stand out" "I can't seem to connect with people" "I feel like my talks are boring" "I can't communicate the value of what I do" "I can't keep people engaged." "It just feels so forced when I speak, not like me at all." If you can relate to one or more of these and you want to stand out and sell more, then this three-part podcast series is for you. In part two I'm going to be covering all the key questions you might have about storytelling so that you can start using them to grow your business. Enjoy! What you'll discover: What is meant by 'story' in speaking and marketing. The different types of story you can use and what for. How long your stories should be. Where you should be using stories. The best place to find stories to use in your speaking and marketing. Resources: https://www.saraharcher.co.uk/challenge https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. · Subscribe on iTunes.