The Speaking Club: Mastering the Art of Public Speaking

Jade Jeffers left the city to slow down and fight a progressive illness. After she moved to the coast, she not only rekindled her love of art, but she found contentment in her life. She is now a beachcombing artist and sells her work all over the world. In transitioning to be an artist, Jade also had to become an entrepreneur realising that in order to share her work she would need to speak to sell. In this show, Jade talks about her journey, how she finds the stories behind her pieces and how she 'reads' her audiences before making her pitches. Enjoy! What you'll discover: How Jade turned her life upside down to reconnect with her passion, find a simpler existence and slow down her progressive illness. How she handles feedback about her art. What made Jade choose beachcombing art. How she chooses the objects that become her artwork and then creates the stories from them. The humour that Jade injects into her art and the characters that she brings to life. The journey she has gone on to feel comfortable selling and speaking. How Jade reads the body language of the potential customer to influence how she pitches. Jade's tips for finding stories. All things Jade Jeffers: https://www.jjsbeachcombingart.com Facebook @jjsbeachcombingart Instagram @jjsbeachcombingart Books: Catcher in the Rye by JD Salinger Resources: https://www.saraharcher.co.uk/challenge https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Whilst social distancing means everyone has more room in real life, Covid-19 has resulted in the online space becoming more crowded than ever as more entrepreneurs make the switch to save their business. This means that standing out and building a tribe who want to buy your stuff is going to be more challenging than ever before. So, what should you do if you're having these sorts of thoughts and feelings: "I can't get people to easily understand what I do" "I don't know where to start in getting my message across" "I find the sales part of speaking uncomfortable and awkward" "My business doesn't stand out" "I can't seem to connect with people" "I feel like my talks are boring" "I can't communicate the value of what I do" "I can't keep people engaged." "It just feels so forced when I speak, not like me at all." If you can relate to one or more of these and you want to stand out and sell more, then this three-part podcast series is for you. Ok, let's kick off with the first thing you need to do, which is avoid these seven deadly sins of speaking online. Enjoy! What you'll discover: The audience buttons you need to push with your message. The big mistake people make when creating their message. Why you shouldn't just keep sharing 'how to' content. Why your sales message shouldn't be the primary focus of your webinar or video. How you can get lost in someone else's persona Why you need to make your message 'sticky' The 'RuPaul' rule tweak that you need to apply to your speaking Resources: https://www.saraharcher.co.uk/challenge https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Michael Arterberry took sanctuary in sports to distract from the fear and hardship he faced at home growing up. As an adult, he recognised that his ability to stay resilient, keep perspective and positive during the trials of his childhood was not something everyone facing the same challenges was able to do. That epiphany led to a life dedicated to helping others find their way through the challenges life throws at them to discover their place of peace. Michael says "I can't change your circumstances, but I can help change your perspective." That's what his talks and transformational coaching programs do and in this show he is sharing his journey, and some of the tips and techniques he uses with people to manage those difficult situations. He also shares how he puts his talks together and some of his secret speaking tricks that inspire, lead, and encourage people to choose the right path for them. Enjoy! What you'll discover: How his humble beginnings and difficult childhood shaped Michael and led to what he does today? Why you need to 'shake off the dirt' in order to achieve success. How Michael communicates with kids to create 'aha' moments that give them a fresh perspective and start. Why teachers are also transformed by Michael's work. What made Michael switch into motivational speaking and how he made the transition into speaking to adult audiences? How we need to shift from being the passenger to the driver of your car. The impact of African American communities spreading out to more affluent white communities and Michael's role in bringing them together. How Michael connects to himself and the audience to get great results from his speaking and how to do this. The winning combination to be a successful speaker. Why stories are such a critical tool in Michael's speaking and teaching tool chest All things Michael Arterberry: Https://www.shakethedirtexperience.com Https://www.michaelarterberry.com https://www.youthvoicescentre.org Twitter @MichaelArterberry Facebook @MichaelArterberry Books: The Dream Giver by Bruce Wilkinson Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.saraharcher.co.uk/challenge https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Over 51% of the US population has listened to a podcast, 37% in Canada and one in eight people in the UK regularly listen to them. The stats show that the numbers of podcast listeners are growing across the globe...I can vouch for this as The Speaking Club is now listened to in 159 countries! As well as the audience growing, so are the numbers of podcasts with 192,000 new ones launched just last year. So what does this mean for speakers, authors and online entrepreneurs? It means that if you're not already leveraging this platform for growing your brand, audience and business, then you should be. I have many people approach me to get a guest spot on this show with poor pitches that don't do them any favours. For the people that do make it on, not all are maximising the opportunity it offers. That's why I decided to put this episode together. I want to help you avoid the pitfalls and become an AWESOME podcast guest so that you can get get your message out there further and faster Enjoy! What you'll discover: Which podcasts to approach. How to approach podcasters. What you need to have prepared for the interview. How to add value to the podcaster and set yourself up for success. The double win that will grow your audience and strengthen your relationship. The importance of sharing to your own audience. The AWESOME framework that pulls this all together. Resources: Episode 003 -How to Create a Killer Elevator Pitch https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Covid-19 has affected all our lives, forcing us to make dramatic changes to the way we live and work to adapt to a new reality. Life will revert to some form of 'normal', but this experience will result in some lasting behavioural shifts...and more remote working and online communication are likely to be two big ones. The bottom line is that not only do we need to get comfortable presenting online, but we need to get comfortable having sales conversations online if you want to grow your business now and in the future. Whether you're an entrepreneur or a corporate leader with sales teams who have to make this transition, it's going to be important that you are able to start back strong in this new context. That's why I've brought Diane Banister, the CEO of Intelligent Dialogue, on the show. She has spent decades helping companies develop their sales capability and has made a significant change to her own business by bringing it online, with incredible success. I hope this episode gives you some tips for communicating in this new context and taking your business forward. Enjoy! What you'll discover: How Covid-19 hit Diane's offline training business and what she did about it. The difference between 'responding' and 'reacting' when business challenges arise. The differences between training virtually rather than live and how to handle them. Why moving to online communication requires you to be at the top of your game. Whether you should be selling right now and if so how. The challenges many are going to face getting back to work. How sales conversations will change in the new communication context. Why it's wrong to make blanket assumptions about how your customers have been impacted. Why you should be spending time on making your message relevant for where each of your customers might be. All things Diane Banister: Successfully Navigating Sales Conversations Online Training Videos Coupon Code for The Speaking Club Discount = TSC2020 LinkedIn Twitter Books: Never Split the Difference by Chris Voss Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. · Subscribe on iTunes.

Professor Monder Ram OBE is an expert on small businesses and ethnic minority entrepreneurship research. He has published many papers, consults with small businesses, is a global keynote speaker and a government advisor too. I am also very proud to say he is one of my star students too. In this episode not only do we discuss some of the findings of Monder's many years of research into small business challenges and particularly the challenges that migrants and migrant entrepreneurs face, but we talk a whole heck about his speaking too! This show is a goldmine for great insights and tips that will help you shine as an authentic, captivating speaker and I'm sure you're going to love it. Enjoy! What you'll discover: Why Monder thinks stories are needed more than ever in the academic arena. How sharing real life stories as a scientist has helped Monder influence public policy around small businesses. The three areas of entrepreneurship that trip many small businesses up. Why the issues that face most entrepreneurs are amplified for migrant business owners. The travesty of wasted talent in our communities that could fill vital business roles. How Monder ditched his slides in speaking in 2004 and hasn't used them since. The differences between a practitioner, academic and policy making audiences. How Monder tailors his talk strategy and content for the different audiences he talks to. The in-depth process Monder uses to prepare for a talk. The importance of flow, engagement, framing and starting the talk with a bang. Why being yourself when you speak is vital for connecting with your audience and building your confidence. Why academics and all speakers should consider focusing on the struggle and the 'why' rather than just the results in their communication. All things Monder Ram: LinkedIn Monder Ram Twitter @monderram Email m.ram1@aston.ac.uk Books: The Examined Life by Stefan Grosz Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Content flow relates to the composition of your talk and how you get your audience from 'a' to 'b'. This is relevant whether you're doing a 15 second Tik Tok, three minute facebook live, blog or or a 45 minute keynote. You need to consider some often overlooked factors relating to 'content flow' that will affect the experience people have on their journey with you... whatever medium it's on, or how long it may be. Get it right and you may win a fan, but get it wrong and you may leave your audience bored, confused, and unlikely to bother engaging with you again. In this show I'm going to be sharing those factors you need to pay attention to, so that your content keeps your audience focused, engaged and eager to take the next steps with you. Enjoy! What you'll discover: My Gambian nightmare and why it matters to your audience. The starting point for any speaking content. Why speakers can learn a lot from tattoo artists. The key 'content flow' ingredients for a great talk. What a segue is and why it matters. The secrets to good segues. Why stories and gaps are your friend for keeping your audience focused. Get the audience committed. Resolution and the warm fuzzy feeling it brings. Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Viv Conway and Tash Meys originally had companies on the side whilst they were friends at college. They focused on Instagram as the platform to grow their businesses, and eventually had so much success with it that they decided to ditch their side hustles and open up their own Instagram agency called Ace The Gram. Not only have they mastered Instagram to move their personal profiles to over 200K followers, but they have worked with clients from 70 followers to 1.9 million followers across Australia, the USA, the UK, and New Zealand. From influencer marketing and giveaways, to using Instagram for driving traffic to your website/product, Viv and Tash now work to bring their knowledge and passion to anyone who wants to leverage social media for their business. They are excited to share everything they have learnt along their journey and they're doing that on this show. Enjoy! What you'll discover: Where Instagram fits into the social media ecco-system. Why patience is needed for sustainable growth and better quality followers. Why your ideal audience is not only critical for your business in general, but super important when it comes to Instagram. How having a clear message and understanding the niche that you are in will grow your audience faster. Guidance on strategy for using Instagram in your business. One of the biggest myths about how to reach your audience on Instagram. What it means to optimise your profile and how to do it. How you can use influencer marketing in your marketing strategy. What 'valuable' content looks like on Instagram. Specific tips for speakers and entrepreneurs who want to build their audience and brand using instagram. What branded hashtags are, and how to use them to your advantage. Where Instagram stories can fit into your strategy. Understand more about the Instagram algorithm and how this might help you. Why using multiple social media platforms is important for your marketing strategy, and which combination is currently the strongest. Tips for using Instagram to build a community and boost engagement. All things Ace the Gram: Website acethegram Instagram @acethegram Facebook Group https://www.facebook.com/groups/instagramgrowthandengagement/ Books: Awaken the Giant Within by Tony Robbins The Defining Decade - Why Your Twenties Matter and How to Make the Most of them by Meg Jay Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Kristin Linklater has been helping people to transform their voice into an instrument of passion, power and performance for many, many years. I am honoured that she is a guest on the show and that she is sharing such value for anyone that wants to reach their full potential as a public speaker. She has had a long and distinguished career as a teacher and actor in Europe and America. She has worked with some of the most prestigious theatre companies and dramatic institutions in the world and has written one of the seminal books on voice technique based on hearing 'the person, not the voice.' Kristin has published several articles on voice and has lectured and given workshops in the U.S., the UK, Europe, Russia, Taiwan and China. Since 1965 she has trained over 200 teachers in her methods; they teach in a majority of the actor-training programs in the U.S., and in Australia, England, Germany, Italy, Belgium, Finland, Spain and Russia. Today, Kristin is still teaching her method in courses at the Kristin Linklater Voice Centre in the Orkney Islands. I hope you enjoy the show. What we talk about: The mysterious origin of modern voice technique. The connection between mind, body and voice. The difference between a 'free' voice and an 'inhibited' one. The 'vertical' experience of the voice and why speakers should be using this in their talks. Why we 'unlearn' how to use our voice to its full potential. How our jaw protects us from 'feeling' unwanted emotion. Examples of bad voice habits and how they impact the quality of our performance? How trying to control our voice reduces our vocal stamina. Why public speakers must 'feel' the words and not hide behind a presentational tone. The link between our limiting beliefs and our voice. Why the stories we're silently holding onto are sabotaging our voice and our message. The step on stage 'mantra' for conquering the primal fear that stops you from speaking or affects your performance. Tips for speakers to help improve the quality of their voice. Kristin's process for putting her own keynote talks together. How Kristin uses stories to create aha moments. Who really wrote the plays of Shakespeare! All things Kristin https://www.linklatervoice.com Freeing the Natural Voice by Kristin Linklater Freeing Shakespeare's Voice by Kristin Linklater Books: The Brain that Changes Itself by Norman Doidge Other Resources* https://www.saraharcher.co.uk https://www.mystorywizard.com https://www.standoutpitch.com https://www.facebook.com/groups/thespeakingclub/ Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

Mike Michalowicz is a best-selling author, speaker, multi-millionaire business owner and the man that Simon Sinek calls "the top contender for the patron saint of entrepreneurs" However, his work today came as a result of learning some crucial business and life lessons after losing everything he'd made from selling two companies. Since then Mike has devoted his life to finding better ways for himself and other entrepreneurs to grow healthy, strong companies. He is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC. Mike is a popular main stage keynote speaker on innovative entrepreneurial topics. One of his most popular books and systems is Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He has written many others and his latest book, 'Fix This Next', is accidentally, but perfectly timed to help many business owners suffering as a result of the crisis. In this show, I'm getting the low down from Mike on many things that will help you as a speaker and business owner to move forward despite the challenges that you are facing on the journey. I hope you enjoy the show. What we talk about: Why Mike has dedicated his life to investigating the journey of successful entrepreneurship. The origin of Profit First as a way of managing cash in your business. Why traditional accounting methods don't work for entrepreneurs. How 'Profit First' works. The amazing results it has had for entrepreneurs and businesses in sustaining profitability. The 'Survival Trap' exercise that you can run for your business. Why Mike developed the 'Business Hierarchy of Needs' to identify the right actions for your business if you're feeling overwhelmed or facing a crisis in your business. The story of Cottonwood Coffee and how they used the business hierarchy of needs. How speaking fits into what Mike does. Why you should give people actionable content when you're speaking. The 'One Step Back' technique and how you can use it to pivot. Why you shouldn't give until it hurts and what you do should always have a sales foundation. How and why Mike uses stories and humour in his talks. The way that Mike overcame his public speaking anxiety. Why you should listen to people's wallets, rather than their words. All things Mike https://www.mikemichalowicz.com https://www.fixthisnext.com Books: Profit First by Mike Michalowicz Clock Work by Mike Michalowicz The Toliet Paper Entrepreneur by Mike Michalowicz How to Stop Worrying and Start Living – Dale Carnegie Other Resources* https://www.saraharcher.co.uk https://www.mystorywizard.com https://www.standoutpitch.com https://www.thespeakingclub.com/masterclass Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)