The Speaking Club: Mastering the Art of Public Speaking

It might not be sexy, but whether you have a speaking business, or a business that you grow through speaking, you are going to want to listen to this show, now more than ever. Even in normal circumstances poor cashflow kills more businesses than anything else, but when there is turbulence its reach is much bigger. If you are struggling at the moment, this show may help you find a lifeline. If you are experiencing a boom or getting buy, it’s also important you listen to get the right things in place to protect your business and preserve the cashflow that can so often trip people up even when the order book is full. Cashflow expert Nicki Kinton is sharing a range of advice from getting late payments in, to what to cover in your terms and conditions to maximise the chance of your business getting paid. I hope you find it useful. What we talk about: The biggest mistakes entrepreneurs and business owners make in relation to cashflow. What records you should be keeping about your cashflow. What a cashflow forecast is and why it’s important. Why you need to re-educate late paying customers. How to chase late payments without damaging the relationship Why great credit control processes can create customer loyalty How country culture can influence credit control behaviour Actionable steps you can take to pre-screen customers for their ability to pay you. How to deal with large company payment terms. Tips for creating terms and conditions that protect your business. The difference between a booking fee and a deposit. How speaking has helped Nicki’s business to grow. Why speaking is great for honing your message. All things Nicki: Website – https://confidentcashflow.com https://www.facebook.com/ConfidentCashflow/ https://twitter.com/ConfidentCashfl https://www.instagram.com/confidentcashflow/ https://www.linkedin.com/in/nickikinton/ enquiries@confidentcashflow.com  Books: The Hobbit by JRR Tolkein Other Resources* https://www.saraharcher.co.uk https://www.mystorywizard.com https://www.standoutpitch.com https://www.thespeakingclub.com/masterclass Thanks for listening! To share your thoughts:                                                  leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

Now more than ever we need to be meeting our audience where they are to reach them with our message. As an MC at comedy gigs being able to build a rapport with your audience is an imperative and that is why I am chuffed to have Christian Russell-Pollock as my guest on this show. An award-winning comic and marketer, Christian is a master at engaging his audience whether it’s onstage doing comedy or online promoting events or individuals. In this episode he is sharing some game changing tips for speaking and growing your brand. Enjoy! What we talk about: What Christian loves about stand-up comedy. How you can cover if your material doesn’t land and still get a laugh. Why it’s better to know your material and trust yourself than learning every word. How to bring an audience into the experience and move easily between your material. The difference between an MC and a performer and how the skills of an MC can increase your impact. Christian’s tips for being successful with humour. Why the truest thing is the funniest thing and what that means. Top tips for an MC that apply live and for online events. The No1 thing you should think about when building your brand. Why you need to give your audience a way to keep in touch. Persona examples and why this matter. Why it’s important for your audience to like you. Why you should always find your opposite to work with in business.   All things Christian: Website(s) – https://1steditionmarketing.com https://www.crpcomedy.com Twitter @crpcomedian Books: It’s Not How Good You Are it’s How Good You Want to Be by Paul Arden Man of Letters by Spike Milligan Other Resources* Getting Your Public Speaking Persona Right! – 103 https://www.saraharcher.co.uk https://www.mystorywizard.com https://www.standoutpitch.com https://www.thespeakingclub.com/masterclass Thanks for listening! To share your thoughts:                                                  leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

The inspiration for this show comes from what is happening in March 2020, but I hope that this episode will stand the test of time and you’ll find what I’m sharing gives you food for thought and inspiration whenever you’re facing an obstacle that’s slowing you down, stopping you or getting in your way. I want to give you some mindset tips that have been helping me, then I want to share a few practical suggestions and examples for what to do if your speaking gig, event, or workshop has been cancelled, or your business is losing clients. You’ve got this! What you’ll discover: The TV show that created an ‘aha’ moment about ‘fear’ Why fear and a scarcity mindset are never the answer Why it’s important to moan The trick for never getting stopped by a problem again The illusion of money and what might be keeping it from you Ideas for repurposing your talk if your gig, event or workshop get cancelled Questions to consider if your business is struggling The 8 step process for getting around any obstacle  Resources: Dollars Flow to Me Easily by Richard Dotts The Illusion of Money – Kyle Cease https://thework.com (Byron Katie) https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com Thanks for listening! To share your thoughts:                                                  leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

I don’t know about you, but I’ve certainly second guessed and doubted myself...and many times have wondered whether I’m good enough... and I’m sure that all of this has got in the way of me achieving goals in the past, or at the very least slowed me down. In speaking, whether that’s on stage, in a webinar, video or on a podcast, imposter syndrome rears its head often and that’s why a big part of my work with students and on here is helping you manage and master your mindset. That’s why I invited Clare Josa onto the show this week and I know you’re going to love it. Clare is the UK's leading authority on Imposter Syndrome, having spent the past fifteen years working with business leaders to help them to overcome it, as well as leading the landmark 2019 Imposter Syndrome Research Study and publishing her new book: Ditching Imposter Syndrome. An expert in the neuroscience and psychology of performance, her original training as an engineer, specialising in Six Sigma and Lean Manufacturing, means her approach is grounded in practical common sense, creating breakthroughs not burnout. She is the author of eight books and has been interviewed by the likes of The Independent, The Daily Telegraph and Radio 4, amongst others. Clare speaks internationally on how to change the world by changing yourself. Enjoy! What we talk about: How Clare uses speaking to shift perspective. Why you need to be intentional but not attached to the outcome of your talk. What made Clare write her first of eight books. The barriers to meditating and how to overcome them. The impact of not aligning your ‘whole self’ with your goals What Clare discovered about herself during meditation. How Clare ended up becoming an expert in imposter syndrome. The amazing results from the first UK research study into imposter syndrome. The differences in how men and women handle imposter syndrome. How we sabotage our success as entrepreneurs and speakers because of imposter syndrome. Why we find it so hard to celebrate the success of others. How we can turn ‘comparisonitis’ into a positive thing for our growth. The myths around imposter syndrome. The ‘ABC’ emergency first aid technique for tackling imposter syndrome generated fear. The 5-step process for ditching imposter syndrome The results Clare has got by setting an intention an aligning behind it. How Clare uses stories and humour in her talks. Why you should always have a contract and have spoken to a client yourself. How Clare’s business took off when she narrowed her focus.   All things Clare: Website(s) – www.clarejosa.com www.ditchingimpostersyndrome.com http://www.clarejosa.com/book-clare-josa-to-speak/   ABC Process - http://www.clarejosa.com/thespeakingclub/ Twitter @clare_josa LinkedIn - https://www.linkedin.com/in/clarejosa/ Books: Ditching Imposter Syndrome by Clare Josa The 28 Day Meditation Challenge by Clare Josa   Other Resources* https://www.saraharcher.co.uk https://www.mystorywizard.com https://www.standoutpitch.com https://www.thespeakingclub.com/masterclass Thanks for listening! To share your thoughts:                                                  leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

After being diagnosed with systemic lupus, Verla’s retirement dreams were crushed until a year later, when she discovered something that reinvigorated her health and her life. When she realised that the information she’d unearthed, wasn’t available to others suffering like she had...she made it her mission to get the word out, and so she wrote a book. That book is now reaching people all over the world and helping them to enjoy life again...but just a few months ago things were very different. Having finished writing her book, Verla had put it on Amazon and waited...and waited, and eventually a few sales trickled in, but she was frustrated that her message wasn’t getting to the people who needed it fast enough...so she decided she needed to start speaking...on stage, off stage and online. The trouble was she didn’t know where to start. As a former Director of Surgery at The Toronto Hospitals and a retired Associate Professor of Nursing at McMaster University in Ontario, Verla had many, many years of speaking experience...but when it came to sharing her story and what she discovered, she felt out of her depth. That’s when Verla discovered this podcast and got some help to share her message. Discover the speaking techniques Verla has been using in her talks to make her book sales soar, so that you can use them to grow your audience too. Enjoy! What we talk about: How imposter syndrome nearly stopped Verla from sharing her message Why it’s important to strip back the information and concentrate on creating the emotion. Why Verla felt the need to develop her speaking skills despite having spoken throughout her career. The importance of marketing in speaking your message. What the Heart Map Blueprint is and how it helped Verla share her message. How Verla starts her talk to grab attention. The importance of your story in taking your audience on an emotional journey to saying “yes” to your idea. How Verla has become a powerful storyteller without being creative or a ‘natural’. Why it’s important to accept any speaking engagement when you are on the start of your speaking journey or you have a product or service to promote. The importance and power of addressing objections for you and the audience and how Verla does it with specific examples. How using imagery and metaphor makes your talk more fun and impactful for you and your audience. Specific examples of how Verla uses metaphors and imagery in her talks. Verla’s top tips for becoming a more powerful speaker based on her journey so far. The benefits of getting a mentor to guide you on your speaking journey. How speaking is a powerful way to grow your sales. All things Verla: Website - Treesmendus.com Take Back Your Outside Mindset by Verla Fortier Other Resources* https://www.saraharcher.co.uk https://www.mystorywizard.com https://www.standoutpitch.com https://www.thespeakingclub.com/masterclass Thanks for listening! To share your thoughts:                                                  leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)  

Greg Satell spent 15 years living and working in Eastern Europe where, among other things, he managed a leading news organization during Ukraine’s Orange Revolution. During that time, he became friends with one of the main protagonists of the revolution, who now coaches people on starting a successful revolution! After years spent in the trenches of a media outlet, followed by further research, Greg discovered the secret to creating new ideas and getting them adopted. That led to two books, Mapping Innovation, selected as one of the best business titles of 2017 and his new book, Cascades. His work has appeared in Harvard Business Review, Barron’s, Forbes, Inc and Fast Company, and he is considered one of the foremost experts on innovation today. Greg also speaks around the world on these topics and works with leading organisations too. I got Greg on the show because I believe these skills are important for speakers and because I believe Greg is an amazing storyteller too! Listen up for some nuggets of gold! Enjoy! What we talk about: How Greg discovered the best way to innovate. Why we should be looking at the businesses that have endured, rather than the unicorns who struck lucky. Why you should always be looking for new problems to solve. Why it’s ecosystems rather than inventions that change the world. Why your solution to a problem could lead to more products and services you can offer. The biggest obstacle for new ideas and why the change management industry is failing. The wrong assumption we’re making about change. How the Serbian revolution led Greg to discover the secret to getting diverse groups to act in unison. How Elon Musk niched down for success when launching Tesla. Why you should look for ‘hair on fire’ customers. Why it’s important to ‘show’ rather than ‘tell’ as a speaker. Why you should start with a specific story about one person and then move to the general principle. How to keep your audience leaning in. Why humour can be so powerful in galvanising change and attracting followers. How Greg puts together his talks and the secret to becoming a great speaker. Why it’s really important to build shared values with your audience.  All things Greg: GregSatell.com @DigitalTonto innovate@digitaltonto.com Books: Mapping Innovation by Greg Satell Cascades: How to Create a Movement that Drives Transformational Change by Greg Satell A Mathematician’s Apology by G.H. Hardy Other Resources* https://www.saraharcher.co.uk https://www.mystorywizard.com https://www.standoutpitch.com https://www.thespeakingclub.com/masterclass Thanks for listening!   To share your thoughts:                                                  leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)  

Made redundant from her dream PR job at 40, instead of becoming a victim to uncertainty and fear, Angharad Massie grabbed them by the horns and pulled them along in her wake. Now she owns Fearless PR and works for some of the biggest and littlest brands in the UK and Globally. I asked her onto the Speaking Club to breakdown the myths and misunderstandings about what PR really is, so that you can begin to use PR as a tool to help you build your brand, spread your message and increase your impact. Angharad didn’t disappoint and shares brilliant strategies, tools and tips for creating your PR content, developing your network and influencing stakeholders to become advocates and fans. Make sure you listen to this show if you would like to get more people shouting about what you do! Enjoy What we talk about: How life events that seem devastating can be the biggest gift if you can just stay strong. The definition of successful PR How storytelling and humour influences PR success Balancing the different stakeholder interests in PR and how to do it. The difference between PR and advertising Why it’s important to find the right angle for your message What comedians, actors and performers have in common with PR agencies Why you should lead with a negative How McDonalds and Greggs have built brand respect by not taking themselves so seriously Why speakers should consider developing brand personality The importance of building a network of relationships and superfans to share your message Tips for building your network with authenticity How to develop relationships with influencers and journalists The top 3 strategies for running a successful PR campaign How to mine the golden content that’s already around you Why you shouldn’t let fear stop you from living your best life All things Angharad: https://www.fearlesspr.co.uk  Other Resources* Jane Eyre by Jane Austen Trust me I’m Lying by Ryan Holiday https://www.saraharcher.co.uk https://www.mystorywizard.com https://www.standoutpitch.com https://www.thespeakingclub.com/masterclass Thanks for listening! To share your thoughts:                                                  leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

In this show, I’m going to do something I’ve wanted to do for a long time and that’s do a little breakdown of how two of the most successful viral video adverts used humour for massive success. Then I’m going to show you how you can apply the same humour success principles to your talks and other marketing content. I often reference these two brands when I’m showing people how valuable humour is, because undoubtedly it played a massive part in the results that they achieved with their video ads. They are Dollar Shave Club and Squatty Potty. Both of their videos were very funny, both went viral and gave them massive brand recognition and sales growth. Dollar Shave Club is a mail order razor company and its founder Michael Dubin’s first video promo launched the company in 2012. 24 hours later they had 12,000 new subscribers and four years later Dollar Shave Club was bought by Unilever for £1bn. After Squatty Potty’s video went viral sales increased by 600% and that video has now had 100 million views. So, if you’re interested in getting some tips for adding humour to your message for more impact and business growth then listen up! Enjoy! What you’ll discover: The benefits of using humour in your talks Some specific humour tricks that were used to create viral ads The fundamental rule of comedy The connection between laughs and knowing your audience The rule of three examples How to use contrast for big laughs How to apply viral video humour tricks to your talk Some key locations for humour in your talks Why self-deprecation works Resources: Squatty Potty Video Dollar Shave Club Video Framing Your Talks for Bigger Impact – Episode 050 The Shocking Truth About How to Open and Close Your Presentations – Episode 065 Humour 101 for Public Speaking – Episode 019 How to Make Your Content Funny Without Forcing the Gag - Episode 28 https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com Thanks for listening! To share your thoughts:                                                  leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

At the age of 17, James Aspey was diagnosed with leukaemia and given six weeks to live. Over the next 3 years, he fought to survive, which he did. He emerged from that battle with a new appreciation of life and a personal understanding of suffering. During his treatment he’d gained 23kg and after being given the all clear he began, with the help of a trainer to get his weight and fitness back on track. Inspired by the help he’d got James became a personal trainer too. It was whilst on a cruise ship working as a PT that James met a man that would completely change the path of his life. He began to question some of the things he’d always believed about food and health and embarked on a journey that would lead him first to giving up eating animals, then to giving up his voice for animals and finally, to what he does today, speaking all over the world about animals and veganism. His words are visceral and provocative, his message is hard to hear...but more and more people are listening, and that’s why I asked James to come on the show. If you want to get some lessons from a master speaker, with a heartfelt message that is influencing people across the globe to make a major shift in their life and beliefs...then listen to this show...but be warned... at times you may find what James says disturbing and challenging. What we talk about: What James found out that changed the course of his life. Why we should care about what we eat. The benefits of a vegan diet. How James coped having a year without uttering a word. Why it’s important for speakers to focus on understanding and addressing potential objections and how James does it. Why James believes education is the best way to influence people and how he does it. How James tailors his message for different audiences Why we sometimes need to shock to create change How being Vegan can help you grow as a communicator Why Tofu is one of the most underrated foods of all time! Why humour is so powerful, especially when your message is serious! How James puts his talks together, for maximum attention and impact. What James considers to be the most important point of his speeches. James’ secret to becoming a great speaker. James’ secret to business success. All things James: @JamesAspey https://www.jamesaspey.com.au Other Resources* The Power by Rhonda Byrne The World Peace Diet by Dr Will Tuttle Eternal Treblinka by Charles Patterson   https://www.mystorywizard.com https://www.standoutpitch.com https://www.thespeakingclub.com/masterclass Thanks for listening! To share your thoughts:                                                  leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)  

There are a lot of organisations, coaches and possibly even people you know with opinions and advice about what makes a good speaker. There are probably also lots of speakers you admire. All of this can sometimes lead people to develop a presentation style that isn’t in line with their natural way of being and personality. I have some strong views on persona and in this show I’m taking a look at persona, what it is, how important it is in public speaking and even how you can find out what yours is. Enjoy! What you’ll discover: Whether you should develop a different persona for public speaking Why you, your message and your audience need to be in alignment Why I disagree with Roger Ailes What a vitamin brand can teach us about how we need to be on stage How you don’t need to lose yourself even if you want to be funny How you can discover your persona The difference between me and Gary V Why you are absolutely enough!  Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com Thanks for listening! To share your thoughts:                                                  leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.