The AI podcast for product teams

Yasemin Cenberoglu, Principal Design Manager at Microsoft and the first designer for Copilot, shares her journey in AI design. She discusses the secretive creation of Microsoft's Copilot and the collaboration with OpenAI. Yasemin contrasts European and North American design philosophies, highlighting their impact on innovation. She emphasizes the role of iterative design and user feedback in AI development, and the importance of building trust in AI tools while navigating past perceptions. Her insights offer a fresh perspective on evolving service design in AI.

Arpy Dragffy Guerrero, founder of PH1 Research and consultant for industry giants like Spotify and Microsoft, shares his insights on building AI products that resonate with customers. He discusses the struggles of identifying meaningful AI use cases and the mismatch between technology capabilities and customer value. Arpy emphasizes the importance of learning from failures, applying systems thinking, and the transformative potential of AI agents over traditional chatbots. Tune in for strategies to navigate the evolving landscape of AI in product development!

What is the path to building responsible AI products? We have a special guest: Jess Holbrook, the Head of UX Research for Microsoft AI.We discuss:‣ Responsible AI: What it is and how orgs need a clear vision for it‣ Data transparency: Ensuring you are communicating appropriately‣ Becoming one of Google’s first user researchers working on machine learning‣ Philosophical differences to user research at Google, Meta, and Amazon‣ Bridging academic research and the practical development of AI products‣ The paradigm shift that big tech is expecting AI to deliver‣ Why the last thing you should want is a user over-trusting your productAs one of the first user researchers working on AI products, Jess offers a deep and informed perspective on the challenges and opportunities of working with this new technology. He challenges organizations to build values into their products, unwaveringly and without vagueness. Jess Holbrook is the Head of UX Research for Microsoft AI. Prior to that he was Director of UX Research for Generative AI and Responsible AI at Meta. He got his start in human-AI research about 10 years ago at Google where he was a founder and lead of Google’s People + AI Research group (PAIR). Prior to joining Google, he was a UX Researcher at Amazon and Microsoft. He received his Ph.D in Psychology from the University of Oregon and a B.S. in Psychology from the University of WashingtonFollow Jess: https://linkedin.com/in/jessholbrook/ https://x.com/jesssconResources mentioned by Jess:https://pair.withgoogle.com/https://research.google/teams/responsible-ai/https://runwayml.com/Please subscribe to: Design of AI: The podcast for product teams, on Spotify, Apple podcasts, Youtube, substack. We interview leaders and practitioners at the forefront of AI to help product teams navigate where and how to leverage AI. Have questions? Join the conversation in our LinkedIn community: https://www.linkedin.com/company/designofai/ Hosted by: Brittany Hobbs https://www.linkedin.com/in/brittanyhobbs/ Arpy Dragffy Guerrero https://www.linkedin.com/in/adragffy/ This Design of AI episode is brought to you by PH1: A research & strategy consultancy that helps clients build AI products that customers want https://ph1.ca This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit designofai.substack.com

AI is changing the role of the designer and shifting how product teams succeed. We have a special guest: Scott Jenson, formerly from Apple, Google, and Frog Design.We discuss:* Why designers feel like their entire job will go away* What advice he offers to the teams and individuals he coaches* How AI is over--hyped and where it will have impact* Lessons from working at the forefront of mobile technology* Why Google, Apple, Meta, Microsoft are all racing to get there first* Recommendations to build successful products todayThis conversation is more of a coaching session for the designers, researchers, and product teams trying to navigate this time of great change.We try and cut through the hype to distill out key lessons that will help you all in your careers.Scott Jenson has worked in user interface design and strategic planning for over 30 years. The first member of the System Software Human Interface group at Apple in the late 80s, working on System 7, the Apple Human Interface guidelines and the Newton digital assistant. After Apple, was a freelance design consultant, doing work for Netscape, Mayo Clinic, American Express, and several web startups. Then director of product design for Symbian, then managed Mobile UI design at Google for 6 years. Left to become creative director at frog design for 2 years but returned to Google to explore advanced UX concepts for IoT and Android at Google. 35+ patents.  https://www.linkedin.com/in/scottjenson/Please subscribe to: Design of AI: The podcast for product teams, on Spotify, Apple podcasts, Youtube, substack. We interview leaders and practitioners at the forefront of AI to help product teams navigate where and how to leverage AI.Have questions? Join the conversation in our LinkedIn community: https://www.linkedin.com/company/designofai/Hosted by:Brittany Hobbs https://www.linkedin.com/in/brittanyhobbs/Arpy Dragffy Guerrero https://www.linkedin.com/in/adragffy/This Design of AI episode is brought to you by PH1: A research & strategy consultancy that helps clients build AI products that customers wanthttps://ph1.ca This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit designofai.substack.com

This conversation is a deep case study into what the capabilities of the technology are today and how product teams must leverage both creative experts and these emerging technologies, side-by-side. Our guest is Trisha Causley from Shopify.Topics we discuss:▪ Why Trisha went from an AI skeptic to a champion▪ What types of creative tasks GenAI is best at▪ Tactical lessons for leveraging GenAI across product experiences▪ Why prompt engineering must become part of your toolkit▪ Shopify’s plan to leverage GenAI to scale & personalize brand-building▪ Why GenAI enhances the role of creatives by expanding what you doTrisha Causley is a Senior Staff Content Designer at Shopify in Toronto, Canada, where she works on AI-powered product features. She previously worked with IBM and on the Watson team. https://www.linkedin.com/in/tcausley/The Design of AI podcast is available on Spotify, Apple Podcast, and Youtube.Have questions? Join the conversation in our LinkedIn community: https://www.linkedin.com/company/designofai/Subscribe to the Design of AI podcast for more in-depth resources for product teams.Hosted by:Brittany Hobbs https://www.linkedin.com/in/brittanyhobbs/Arpy Dragffy Guerrero https://www.linkedin.com/in/adragffy/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit designofai.substack.com

Why are brands investing into AI? How can they succeed? What can we learn from how experts in the field of innovation lead transformation projects? Where will AI actually deliver impact in the near term? Joining us is Nick Sherrard, who is involved in these conversations across Fortune 500, government, and startups.He is a co-founder of Label Sessions, the global innovation expert network, and Label Ventures, the venture studio. He is also a board member at Substrakt, the digital agency, and Collective art gallery in Edinburgh. Nick is often said to be the only person to have run an innovation lab inside a bank, a government department, a big 4 consultancy and a circus. His approach to making change happen in organisations fuses his more classic brand and product development background, with the devising mindset of arts producer. Nick advises boards and entrepreneurs globally.In this episode we cover:* Top-down and bottom-up approaches to leading AI projects* History of art and innovation is the history of rejection* Leaders of AI projects often don’t anticipate what’s needed* The problem with design thinking when building AI products* How the creative & consulting worlds are enhanced by AI* Use cases where AI will have impactAlso find us Apple Podcast & SpotifyHave questions? Join the conversation with other product leaders on LinkedIn https://www.linkedin.com/company/designofai/Subscribe to the Design of AI podcast for more in-depth resources for product teams. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit designofai.substack.com

Building products with GenAI brings powerful new capabilities but also a whole new set of uncertainties. Teams can't rely on best practices because the technology is changing so quickly and users are cautiously adopting change. Designing and shipping products can no longer be thought about as a linear process.Alexandra Holness, Senior Lead Product Designer at Klaviyo, joins to share lessons, cautions, and a path forward to help product teams build AI products that customers want. She sees that successful product teams will depend on designer, data scientists, engineers working more closely than ever because it is very hard to predict how customers will use models until you've shipped them.Topics discussed:* How she created her role leading AI design * Assumptions the team had about how to leverage AI * What works and doesn’t from a design perspective* AI models being so nascent that its hard to design a UX* Designers-data-engineers working together in new ways* Building AI products is very different than traditional * Building effective AI products requires culture change* Why you need to test out potential futuresHave questions? Join the conversation https://www.linkedin.com/company/designofai/Subscribe to the Design of AI podcast for more in-depth resources for product teams. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit designofai.substack.com

Dr. Amy Bucher literally wrote the book on behavior change.She joined the podcast to discuss how hashtag#GenAI can transform what tech is possible of achieving on a human outcome level:- How AI can open entire new possibilities for behavioural change and lead to monumental outcomes- Opportunities and risks of leveraging AI personalization- Reinforcement learning and what it is- Objective-driven AI and how we should start focusing more on outcomes - Why wearables may open new possibilities- Considerations around proprietary vs. commercially-available AI- And - Why having a AI scientist will be critical for any team and that it may not be as hard to hire for as you think This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit designofai.substack.com

How can AI make our workflows and products more effective? It’s a question every product team is asking itself as they decide to invest into developing or licensing products. Let’s learn from two building and leveraging AI today.Two case study presenters from the upcoming Rosenfeld Design with AI Conference (June 4 & 5) will be with us to detail out how they leveraged GenAI. Savannah Carlin, Staff Product Designer at Marqeta, will detail how to design conversational interactions with AI. Weidan Li, the Design Research Lead at SEEK.com, will outline AI’s performance in analyzing qualitative data. Design of AI, the podcast for product teams Hosted by Brittany Hobbs & Arpy Dragffy Guerrero. Find us on LinkedIn https://www.linkedin.com/company/designofai/Subscribe on Spotify, Apple, YouTube for weekly interviews with leaders at the forefront of AI.And join our substack newsletter to get resources, insights, and strategies for product teams This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit designofai.substack.com

Building products using emerging technologies is more difficult. As we’re seeing with building AI products today, teams are often chasing which use case and customer profiles to focus on. It’s harder because the new technologies make us obsess over what’s possible rather than what people actually need. Dr. Llewyn Paine joins us to share lessons and strategies from her advising teams working on spatial computing, virtual reality, and robotics. Her expertise is helping teams make better product decisions through research. We’ll discuss how to identify your best potential customers and design higher-value products and services they’ll love to use. She is an innovation strategy consultant with nearly two decades of experience in emerging technologies, including mixed reality and AI at Microsoft, and experimental media for Disney. She has helped emerging technology teams launch flagship products and secure investments of over $300M. designofai.substack.com to get additional resources.Apple: Spotify: She’s speaking at the Designing with AI conference on June 4-5 where she’ll be diving into her most recent work: Protecting biometric data of research participants by leveraging AI This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit designofai.substack.com