Design of AI: The AI podcast for product teams

Building products with GenAI brings powerful new capabilities but also a whole new set of uncertainties. Teams can't rely on best practices because the technology is changing so quickly and users are cautiously adopting change. Designing and shipping products can no longer be thought about as a linear process.Alexandra Holness, Senior Lead Product Designer at Klaviyo, joins to share lessons, cautions, and a path forward to help product teams build AI products that customers want. She sees that successful product teams will depend on designer, data scientists, engineers working more closely than ever because it is very hard to predict how customers will use models until you've shipped them.Topics discussed:* How she created her role leading AI design * Assumptions the team had about how to leverage AI * What works and doesn’t from a design perspective* AI models being so nascent that its hard to design a UX* Designers-data-engineers working together in new ways* Building AI products is very different than traditional * Building effective AI products requires culture change* Why you need to test out potential futuresHave questions? Join the conversation https://www.linkedin.com/company/designofai/Subscribe to the Design of AI podcast for more in-depth resources for product teams. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit designofai.substack.com

Dr. Amy Bucher literally wrote the book on behavior change.She joined the podcast to discuss how hashtag#GenAI can transform what tech is possible of achieving on a human outcome level:- How AI can open entire new possibilities for behavioural change and lead to monumental outcomes- Opportunities and risks of leveraging AI personalization- Reinforcement learning and what it is- Objective-driven AI and how we should start focusing more on outcomes - Why wearables may open new possibilities- Considerations around proprietary vs. commercially-available AI- And - Why having a AI scientist will be critical for any team and that it may not be as hard to hire for as you think This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit designofai.substack.com

How can AI make our workflows and products more effective? It’s a question every product team is asking itself as they decide to invest into developing or licensing products. Let’s learn from two building and leveraging AI today.Two case study presenters from the upcoming Rosenfeld Design with AI Conference (June 4 & 5) will be with us to detail out how they leveraged GenAI. Savannah Carlin, Staff Product Designer at Marqeta, will detail how to design conversational interactions with AI. Weidan Li, the Design Research Lead at SEEK.com, will outline AI’s performance in analyzing qualitative data. Design of AI, the podcast for product teams Hosted by Brittany Hobbs & Arpy Dragffy Guerrero. Find us on LinkedIn https://www.linkedin.com/company/designofai/Subscribe on Spotify, Apple, YouTube for weekly interviews with leaders at the forefront of AI.And join our substack newsletter to get resources, insights, and strategies for product teams This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit designofai.substack.com

Building products using emerging technologies is more difficult. As we’re seeing with building AI products today, teams are often chasing which use case and customer profiles to focus on. It’s harder because the new technologies make us obsess over what’s possible rather than what people actually need. Dr. Llewyn Paine joins us to share lessons and strategies from her advising teams working on spatial computing, virtual reality, and robotics. Her expertise is helping teams make better product decisions through research. We’ll discuss how to identify your best potential customers and design higher-value products and services they’ll love to use. She is an innovation strategy consultant with nearly two decades of experience in emerging technologies, including mixed reality and AI at Microsoft, and experimental media for Disney. She has helped emerging technology teams launch flagship products and secure investments of over $300M. designofai.substack.com to get additional resources.Apple: Spotify: She’s speaking at the Designing with AI conference on June 4-5 where she’ll be diving into her most recent work: Protecting biometric data of research participants by leveraging AI This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit designofai.substack.com

There are so many new GenAI products coming to market that it is hard to believe even a fraction of them will become sustainable businesses. Ben Yoskovitz, Founding Partner of Highline Beta and author of Lean Analytics, joins us to discuss how many of these startups will fail to find a product-market fit. By rushing to get to market they’re likely skipping key steps that would typically improve their likelihood of success. We discuss the process his venture studio uses and where he sees opportunities for AI products to deliver more value to consumers.Ben’s newsletter: https://www.focusedchaos.co/Design of AI, the podcast for product teamsHosted by Brittany Hobbs & Arpy Dragffy Subscribe to the podcasthttps://www.youtube.com/@DesignofAI This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit designofai.substack.com

AI has the potential to be a transformational technology. But how is it trained and how can you track authenticity? Virginie Berger, Chief Business Development and Rights Officer at Matchtune, joins us to discuss the developments with copyright issues related to creative fields in hopes of shedding light on what this means for other industries. A particular issue is what happens to business models when you can get replicas elsewhere and have no clarity on how they were derived?We explore how product teams can and should adapt. Important is protecting the rights of your users and leveraging LLMs that are ethically processing the data that you input into them.Episode of hosted by Brittany Hobbs & Arpy Dragffy Guerrero. Please subscribe to the Design of AI, the podcast for product teams who want to leverage AI to transform their industries.Visit https://designof.ai to get AI news & tools that matter to product teams. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit designofai.substack.com

Emily Campbell joins us to discuss the future of UX. Her Shape of AI newsletter and community have become the go-to resource for AI product design patterns. She sees AI products getting to market with far less involvement from design than they should have. Design will undoubtedly experience shocks —with roles changing, and anti-patterns emerging— but also entirely new opportunities for design to shape adaptive experiences that offer users new capabilities to personally interact with products. We discuss what comes next after prompt-based, text interfaces. Episode of hosted by Brittany Hobbs & Arpy Dragffy Guerrero. Please subscribe to the Design of AI podcast. We speak to leaders at the forefront of AI to learn how great AI products are designed and how they’re transforming industriesTo contact us visit our website designof.ai This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit designofai.substack.com

Maarten Walraven-Freeling, co-editor of MUSIC x and the co-CEO of Symphony Media joins the Design of AI podcast to discuss how AI will impact the music industry. We look at how digital streaming platforms and algorithmic discovery have already led to monumental changes to the business and what to expect now that generative AI tools, like Suno, are making music creation easier and more accessible. It is clear that music is one of the first and most important battleground where we see the potential of AI as a creative tool but also where concerns are growing about GenAI platforms being trained on content without the permission of copyright holders. The show is hosted by Brittany Hobbs & Arpy Dragffy GuerreroSubscribe on Spotify, Youtube, or Apple to get our latest episodesWe speak to leaders at the forefront of AI to learn how great AI products are designed and how they’re transforming industriesTo contact us visit our website designof.ai This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit designofai.substack.com

Peter Van Dijck, Founding Partner of AI agency Simply Put joins us to discuss how his team designs and builds AI products. Peter —formerly of Huge and Work & Co— share insights from how his background as an information architect and designer enable his team to see opportunities to discover and build the right product for orgs. We discuss the growing potential of LLMs to take on more use cases and the ways in which human-centred design inform decisions that need to be made. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit designofai.substack.com

Ad agencies have always had to be ahead of their curve. They need to predict what clients need tomorrow. But AI has the potential to change everything about their workflows, business models, and value. We speak with JP Holecka, CEO of POWERSHIFTER, to find out how agencies will need to adapt. He's spent the last year training agencies on GenAI capabilities, as well as pushing the limits of the tools in his own projects. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit designofai.substack.com