The AI podcast for product teams

Futures design: Build AI products that customers want & finding use cases

Aug 7, 2024
Guest
Arpy Dragffy Guerrero
Arpy Dragffy Guerrero, founder of PH1 Research and consultant for industry giants like Spotify and Microsoft, shares his insights on building AI products that resonate with customers. He discusses the struggles of identifying meaningful AI use cases and the mismatch between technology capabilities and customer value. Arpy emphasizes the importance of learning from failures, applying systems thinking, and the transformative potential of AI agents over traditional chatbots. Tune in for strategies to navigate the evolving landscape of AI in product development!
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ANECDOTE

Early AI Project Failure

  • In 2016, Arpy Dragffy Guerrero and Brittany Hobbs worked on an AI project for a resort company.
  • The project failed because the technology wasn't mature enough.
INSIGHT

Impactful Use Cases for AI

  • Truly impactful use cases for AI are still rare, with many current products focusing on basic functionalities like search and summarization.
  • The challenge lies in finding use cases where AI offers a significant leap forward and determining who will bear the cost.
INSIGHT

Importance of Value Drivers

  • Value drivers are the core reasons why someone uses a product, going beyond specific jobs to be done.
  • Understanding the human condition and aspirational selves is key to identifying these drivers.
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