Design of AI: The AI podcast for product teams
Futures design: Build AI products that customers want & finding use cases
Aug 7, 2024
Arpy Dragffy Guerrero, founder of PH1 Research and consultant for industry giants like Spotify and Microsoft, shares his insights on building AI products that resonate with customers. He discusses the struggles of identifying meaningful AI use cases and the mismatch between technology capabilities and customer value. Arpy emphasizes the importance of learning from failures, applying systems thinking, and the transformative potential of AI agents over traditional chatbots. Tune in for strategies to navigate the evolving landscape of AI in product development!
46:27
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Product teams must strategically identify impactful use cases for AI by understanding user needs and avoiding reliance on basic functionalities.
- Recognizing value drivers and engaging in thorough user research is essential for creating AI products that genuinely enhance user experience.
Deep dives
The Evolving Role of AI in Product Development
The podcast emphasizes the need for a reassessment of who should be using AI, particularly in product development. There is a call to evaluate existing technologies and their transformative potential, rather than simply relying on current trends. Experiences from consulting work illustrate that while there have been advances in AI, many initial projects faced challenges due to technology gaps. This led to a focus on strategically identifying the right opportunities and user needs for AI applications, especially in sectors like financial services.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
