Arpy Dragffy Guerrero

Podcast host and founder & principal strategist at PH1 Research who guides conversations about AI product strategy and design on the Design of AI podcast.

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Aug 7, 2024 • 46min

Futures design: Build AI products that customers want & finding use cases

Arpy Dragffy Guerrero, founder of PH1 Research and consultant for industry giants like Spotify and Microsoft, shares his insights on building AI products that resonate with customers. He discusses the struggles of identifying meaningful AI use cases and the mismatch between technology capabilities and customer value. Arpy emphasizes the importance of learning from failures, applying systems thinking, and the transformative potential of AI agents over traditional chatbots. Tune in for strategies to navigate the evolving landscape of AI in product development!

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