Unlocking AI product success: Coaching teams through uncertainty & design risks

AI is changing the role of the designer and shifting how product teams succeed. We have a special guest: Scott Jenson, formerly from Apple, Google, and Frog Design.

We discuss:

* Why designers feel like their entire job will go away

* What advice he offers to the teams and individuals he coaches

* How AI is over--hyped and where it will have impact

* Lessons from working at the forefront of mobile technology

* Why Google, Apple, Meta, Microsoft are all racing to get there first

* Recommendations to build successful products today

This conversation is more of a coaching session for the designers, researchers, and product teams trying to navigate this time of great change.We try and cut through the hype to distill out key lessons that will help you all in your careers.

Scott Jenson has worked in user interface design and strategic planning for over 30 years. The first member of the System Software Human Interface group at Apple in the late 80s, working on System 7, the Apple Human Interface guidelines and the Newton digital assistant. After Apple, was a freelance design consultant, doing work for Netscape, Mayo Clinic, American Express, and several web startups. Then director of product design for Symbian, then managed Mobile UI design at Google for 6 years. Left to become creative director at frog design for 2 years but returned to Google to explore advanced UX concepts for IoT and Android at Google. 35+ patents.  https://www.linkedin.com/in/scottjenson/

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Hosted by:

Brittany Hobbs https://www.linkedin.com/in/brittanyhobbs/

Arpy Dragffy Guerrero https://www.linkedin.com/in/adragffy/

This Design of AI episode is brought to you by PH1: A research & strategy consultancy that helps clients build AI products that customers want

https://ph1.ca

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit designofai.substack.com